Five rules to motivate users to participate in attendance

Now the renowned LBS service website Foursquare product manager Chiaubohan Quinn (Siobhan Quinn) at the Tedxsiliconalley conference, made a speech called "Participatory 5 Rules".

And in the 18-minute speech, she raised the question: "How do you motivate people to take out their phones and sign in?"

Rule 1: We seek comfort in our relationships

Please let us live in the community. Koi such as Facebook, Twitter and 4chan have been successful. The most interesting is a community culture project called PostSecret, which allows people to anonymously send homemade postcards that write their secrets.

Rule 2: In fact, each of us has something to say

So please provide us with some tools that will allow us to express ourselves. These tools include comments, comments, and Facebook's timeline feature, which provides all the fun stuff.

Rule 3: We need to feel important.

Rewards make us feel special. How do you make others feel special? One way is to give them Foursquare medals.

Rule 4: Beauty will hypnotize us.

Please show us something that is pleasing to the eye. Flipboard the image in the first place. Instagram is a series of beautiful images in the community.

Rule 5: Something unknown will attract us.

So please arouse our curiosity. Foursquare stimulate the user's curiosity by integrating.

Casino Las Vegas also uses all of these rules, but many people are exhausted when they leave it. Your company should be different from Las Vegas-use these 5 rules to make your users feel good and help them get better.

"We need to use it to change the world," Quinn said at the end of his speech. ”