Five technical terms let you quickly master search engine optimization

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For many friends in the search engine optimization process for a lot of optimization nouns are not too familiar with the optimization will often cause some unnecessary impact, so Shijiazhuang office to give you a detailed explanation, I hope you can grasp the basic knowledge of these essential, if I explain the location of what I hope everyone in time to point out.

Google PR Value:

This is what we usually call the PR, is a Google ranking algorithm of an integral part, and all of his algorithms are the same as the passage of time with a focus on the final cancellation process, although Google moved to Hong Kong. But we still have PR as part of the site optimization reference. PR value is divided into 10 levels, 0 to 10 to one increment. The higher the PR value indicates that in some ways this site is doing a better job, and it is part of the site ranking. But we do not want to deliberately improve the PR value and make some irrational optimization methods, but to continue to adhere to the renewal of the site and gradually accumulate the chain increase, such as my site set up about two months, ranking has been very good, the site on-line half a month on the homepage of Google, 1.5 months at the time on the homepage of Baidu, And it's been going on. I believe that the site's PR should be increased in the next update.

Comments: PR value is only a reference, as we exchange links, buy outside the chain, analysis rankings and so on, so the most important is the content of the site and the establishment of external links.

Second, the number of pages included:

The number of pages included in the search for some keywords when the search engine to show users the page contains your page may be more, some friends will encounter the page gradually become less, the last is K. This shows that your site content or some optimization methods are not normal, you can also understand that the site used a number of improper optimization methods, such as the station in the excessive collection of articles, using Black Hat optimization means and so on. These can cause the number of included pages to become less or even 0. According to my experience, if a site is carefully optimized and added to the article, optimization refers to the normal not excessive optimization means, and the addition of the article refers to the absolute quality of original articles or high-quality false original. Such a site will not be search engines to reduce the number of pages included, so once the number of pages included in the continuous reduction, it is important to summarize some of the shortcomings of the site to correct and timely remedy some of the wrong methods and means.

Comments: The site is included in the number of pages are often to be viewed, whether it is Baidu, Google, search and so on search engines are an important reference, you can often view the number of pages in advance to understand the changes in the site in search engine rankings, and static site is absolutely more than dynamic site has a better ability to collect pages. For example, you can site: Almost every page of this site is indexed by search engines.

Third, snapshot update time:

The current mainstream search engine Baidu support snapshot time to view, this one is mainly to provide users with a reference, but also to our search engine optimization provides a message, that is, the snapshot time and the current date difference days, the difference between the number of days to explain the weight of the site is lower. So you will encounter in the exchange of links when the request snapshot in a few days, but even if the snapshot is many days ago can not explain the search engine did not include your site in time. If your site content is updated every two days, search engine spiders will visit your site every day to crawl the page, these crawled pages are saved in the search engine server without being displayed. Only when the search engine feels it is time to show your snapshots will you update your site's snapshots. Snapshot update faster generally are large sites, such as Sohu, NetEase, A5 and other portals, if you also want to make snapshots faster updates, it is necessary to make more site content add and some other aspects of the optimization.

Comments: If your station is a general site, the content to add a more regular, and the content of each addition is not too much, so that the site's snapshots within 7 days are normal. If you don't have a snapshot update for a few months, it means your site is dead in the eyes of the search engine. Of course, while looking at the snapshot time also hope that you can see the Web site Log search engine spiders crawl information, see what day the spider visit, what content is crawled and so on, so that you will know that the update of the site snapshot and your site or related to other aspects.

Four, Reverse link quantity:

Reverse link also called outside the chain, is a more important site optimization indicators, it is because of this point every day a lot of people in various large and small forums, message board post message, all want to let their own site outside the chain more. As I introduce today to you just search engine optimization terminology knowledge, so we do not introduce search engine optimization means and methods. Speaking of the chain, we have to mention a different word is called "transmission", perhaps this word to describe the chain is the most appropriate, we all know that the weight can be passed through the link. and the quality of transmission is also good or bad, such as the weight of the high station to your station a chain, then will pass a more important weight to your station. If many of these stations are linked to your station, then the weight of your station will be elevated, the reason I say "be" elevated is because the chain of the increase in the process of a passive. There is "be" raised will have "been" reduced, once the chain is deleted or some outside the chain of the page by the search engine that is not correct will be the number of external chain impact. So I hope you can understand the importance and truth of the chain, and the search engine for the chain of fluctuations is also an algorithm, if a period of time in the chain suddenly increased or suddenly reduced, the site rankings will affect. For example, in Baidu search for "Tianjin Office card" can not find www.tj-bz.com this station, which indicates that the outside of this station and other aspects do not very good.

Comments: Content for the King, outside the chain for the emperor, this sentence is after years of our search engine optimization predecessors summed up the law, I think no matter how the search engine algorithm How to change the two laws will not be diluted. Therefore, we hope that we can find some ways to increase the chain, but we must follow the principle of stable growth, do not suddenly increase too much outside the chain or suddenly reduce excessive outside the chain.

V. Sitemap and RSS Subscription information:

Many people in the Catenary station map before the production of the site map is difficult, and a lot of people to the site map and RSS mix, although the two page files are XML format, but the standard of writing and the name is different. The name of the site map is Sitemap.xml, and the RSS name is Rss.xml. The role of the site map to the search engine spiders into the site for more efficient page crawl, and the role of RSS is to the Web site visitors more quickly read the site updated information content, so you can see if you want to do search engine optimization to start from the site map, if you want to do site promotion from RSS to start.

Comment on: The site map is a way to reflect the friendliness of Google's search engine optimization, and in the production site map must be based on the actual situation of your site to fill out, such as the site update cycle and the level of the page inside the site, will make the right site map uploaded to the root directory of the site believe that soon you will see very good results. See this article "new station 15 days Google ranked first page of detailed experience analysis"

I write this article the idea has been many days, mainly because a lot of novice beginners by some search engine optimization noun get very confused, so it is necessary to write an article to help you clear ideas. Only understand the basic terminology of an industry can communicate with others more smoothly, more in-depth communication. All rights reserved, reprint please specify: www.sjz-banzheng.com/If there are some nouns in this article is not very apt to point out that the experts.