Five tips for boosting email marketing clicks

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e-mail Marketing can effectively help you increase the flow of Web sites, improve the conversion rate of online transactions. But to achieve the goal, the e-mail recipient must first click on the link contained in the message. Therefore, for the effectiveness of e-mail marketing evaluation, click-through rate is a very important indicator.

Below, billion industry science and technology market consultants to share with you five tips to promote e-mail marketing clicks:

1. Make sure your mail is open

It is obvious that only open mail can be clicked, but it is not so easy. You deliver the message to the recipient, but that doesn't mean the recipient will open it. So we need to take an effective approach to increasing the opening rate of email:

(1) Listing a list of recipients with a clear breakdown to contact them based on their needs and behavior;

(2) Send the message to the real person's angle so that the recipient can reply. Try to avoid the use of non-personal e-mail address, they will directly become a network of garbage;

(3) Set the attractive title bar, Chinese words as far as possible less than 25 Chinese characters;

(4) What does a hypothetical recipient expect? Then give it to him;

(5) Allow your recipient to preview the main content of the message, to stimulate the reader to open the message. Try to avoid using tips such as "Check the page version if you can't read this message properly";

(6) Display the purchase prompt button in the most conspicuous place;

(7) Optimize the message format to fit the mobile client;

(8) Don't forget to personify, such as using the recipient's name in the subject line or greeting;

(9) Giving the recipient the right to choose or reject, they should be free to customize the frequency of the emails received and receive the content;

(10) Study the recipient's behavior habits, continuous testing, monitoring and analysis.

2. Mail thematic action calls for clear

"Call for Action" is: Call, call on users to conduct certain actions. "Create an Account" "Buy a Product" email with multiple call to action will confuse your recipient. e-mail must be clear about what your goals are and keep the call to action consistent with supply requirements. Another call to action should meet the needs of users, understand the expectations of users, let users know where e-mail can take him.

The best marketing emails should be implemented in as few words as possible: contact us, now apply, register now, buy immediately, and so on, the recipient clicks on a mail hyperlink to get what they want right away.

3. Create email for mobile device viewing

Data show that nearly 38% of e-mails were opened by mobile devices in 2012, and the data continues to grow, and the breakthrough in email on mobile devices will be a future trend, and it would be unwise not to carry out mobile emails. Create your e-mail using a responsive design template, you can make intelligent adjustments based on the recipient's screen size. And in the attention to action calls must be considered, mobile e-mail links need to use the finger instead of the mouse to complete.

4. e-mail content for users

Your database is an important asset for your e-mail marketing, through the collation and analysis of data, to the user to push the appropriate, personalized e-mail, can effectively increase the number of clicks on the electronic. The most efficient form of email is via event-driven email marketing through the data in the relevant database. For example, you send the e-mail to the recipient is a male, you should push is menswear information, if women, it should be women's clothing information.

5. Tracking and testing

Before a message is sent, testing is critical to email marketing. Many of the main mail marketing activities in the mail campaign is only based on their own feelings and neglect the user's habits, so the test in the mail marketing plays an important role, through testing to understand which variables will affect the entire mail marketing operation. The usual way is a/b test to select the best version in the mail delivery to achieve the best mail marketing results. After the delivery of the customer tracking, timely viewing the message to send effects and collect information on customer feedback, for the issue of the next step to send the message layout.

This article by the Mail marketing brand service provider "billion industry science and technology" http://www.easeye.com.cn/original, reprint please indicate the source. Thank you!