Five-Year Recovery Plan: Trying to troubleshoot HP and proving our value

For seven consecutive quarters, revenue is declining, which is clearly not good news for a Whitman, HP, president and CEO of HP, who has the heavy responsibility for recovery.

According to Whitman's five-year revival plan, 2012 is the diagnosis and the base period, 2013 is the adjustment and reconstruction period, after 2014, HP officially entered the recovery and expansion period, began to accelerate in 2015, after 2016 to re-become the industry The leader, and maintain this identity. However, the competitive environment in the industry has also become more complicated. Whitman's five-year revival plan still faces many challenges.

Recently, Whitman visited China for the third time after serving as President and CEO of Hewlett-Packard. In addition to releasing a series of new products, Whitman also asked China's customers and partners: "Try to give HP a tough question." "

"Cloud computing changes this era"

Whitman's visit to China this time focuses on Hewlett-Packard's "cloud computing" sermon. Like other IT giants, "cloud computing" has become HP's most important direction of development, but also the key to HP's revival plan. Whitman said the IT industry is changing rapidly and that such changes can happen every 10 to 15 years. Where cloud computing has become more important and challenging, more than 75% of IT resources will be placed on private, managed, and public clouds by 2016.

Compared to Microsoft, IBM, Oracle and other IT giants, HP is characterized by enterprise-level markets and consumer markets have a rich product line. In the consumer market, Hewlett-Packard personal PC and printer market share remained the first; in the enterprise market, the HP business is more covered PC, thin clients, storage, network, etc. full range of products. Hewlett-Packard survey data show that 90% of companies said they expect the annual investment in the field of cloud computing in the 100,000 to 1 million US dollars between. The private cloud deployment of large enterprises is the key to HP's enterprise-class victory, China is one of the growth priorities. Bill Witt, chief operating officer at Hewlett-Packard, said the company's recently announced Moonshot series of servers cut energy consumption by 89% over other servers already on the market. The required space will also be reduced by 80% and the cost will drop by more than 3/4. At present, the server has been in the Chinese market.

"In China, For China"

Whitman used "In China, For China (in China, China)" to describe the relationship between Hewlett-Packard and the Chinese market, and frankly, Hewlett-Packard's balance will tilt toward the East. Whitman is known for its superb enforcement, a story circulating in the industry: When HP and Dell competed against Microsoft for $ 350 million in server orders, Whitman called Microsoft CEO Ballmer directly: "Tell us that we Whitman bluntly, "Do not perfunctory me, I just want to do better next time." Not long after, Microsoft made a multi-page memo to Whitman, cited the failure of HP this time Nine reasons. HP spent a year boosting its product and beat Dell in its $ 530 million order in January 2013.

In the face of Chinese customers and partners, Whitman said bluntly: "Hewlett-Packard is your people, I hope you think HP is part of your company's assets, the Hewlett-Packard as your right-hand man." In Beijing, "the world Brigade "conference site, Whitman to the audience of more than 2,000 Chinese customers and industry partners, said," try to give HP a difficult problem, the task of your goals and impossible to HP, to prove our value "