APP developer on the gold rush of mobile internet

Recently, Li Mingyuan, vice president of Baidu, launched a summit dialogue with Wang Lifen, the former CCTV chief, at the "Subversion 2014-Mobile APP Developers Forum" organized by You Mi. The scene was hot and the developers benefited so much.

Li Mingyuan in the dialogue for the trend of mobile Internet made wonderful comments, he said that the era of mobile Internet should be vertical to do deep, between enterprises has become a three-dimensional competition; interaction changes, so that the entire ecosystem into a sensor to increase the data combination, Bring more innovation to the future development of APP; the goal of mobile internet is to seamlessly connect people and services. At the same time, "APP developers how to do more easily succeed," this issue, he gave a simple product innovation, industry thoroughly done, "Investment industry, make money in the industry," the three major recommendations. Live talk gossips Lianxiong yet humorous, so that developers are hooked.

The following is a dialogue with Li Mingyuan Wang Lisen live Record:

Wang Lifen: Does the mobile Internet represent a new "gold rush era" for entrepreneurs?

Li Mingyuan: I think today's mobile Internet is like a martial arts conference. For entrepreneurs, it is just like the description of "Dragon Ball." It is a heroic age. I think we are particularly strong at this age, a variety of people can try to show their strength. Through entrepreneurship, through the APP, let everyone recognize you, know your story know your philosophy. However, in the era of mobile Internet games can not simply copy the PC era, but to be innovative, combined with the characteristics of the mobile Internet.

Wang Lifen: What is the significant difference between mobile Internet and PC era?

Ming-Yuan Lee: Mobile Internet PC-era business model quickly collapsed, and will rebuild the entire ecology. PC Internet age pay attention to enclosure, while the mobile era will have to do vertical, three-dimensional competition. Second, in terms of interaction and connection, the mouse and keyboard are no longer the only choice, and new interactive ways such as voice, images and somatosensory will gradually become popular. The concept of Internet access gradually changes and users change from "Internet access" to "Internet access" In the network state through a variety of devices to connect everything, the entire ecosystem into a sensor to increase the data combination.

In addition, since mobile terminals such as mobile phones point to each other and services can reach users, the mobile terminal's goal is to "de-intermediate", which makes it particularly important for people to connect directly with services. Mobile Internet will not be the same as the PC era, there is a monopoly of developers entrepreneurship blockade, the platform can not be exhaustive, so a lot of entrepreneurial space.

Wang Lifen: In your opinion, from what aspects of mobile Internet can change people's lives?

Ming-Yuan Lee: In the Internet age, we found that people are more access to information. With search, users can access information through the Internet, but later on to generate consumer decision-making action, have to enter the traditional means, such as making a phone call or to a place; the mobile Internet not only provide information, and do not need Communication network, users can directly access the service, only need you to have an Internet device and networking capabilities on it. At the same time, in the era of mobile Internet, since each mobile phone and terminal corresponds to one user, the mobile Internet needs to be "intermediated" so that each service provider can directly find the target consumer and connect people with service together. For example, in the future, there is no need for the "intermediary" of schools in the future between teachers and students. Finding a good teacher does not necessarily mean entering a prestigious university. Finding a good hospital may not necessarily find a good doctor. The mobile Internet can solve these problems.

Wang Lifen: In your view of so many entrepreneurs in the app, there are several APP developers, some characteristics of this entrepreneur is particularly good?

Li Mingyuan: The first is belief, a person must love their own things to be successful. I think most successful people love a thing more than the average person. Today, I saw the emergence of such an entrepreneurial era APP, such people do not think they work hard, how hard it is to start a business, he will be devoted to it, to do anything, no matter how small, will spend A lot of time to look through the entire industry is very thorough, it is not a simple thing, not what we look out on the outside world.

The second point, I think in fact, have teamwork and communication inclusive. I would like to say that it is certainly not enough to rely on one person and two people. If you start a business, you have to find a way to be someone who likes you, which means you have to pay more than others. You have to force yourself to adapt to others, to empathy with others, and empathy is not enough you have to use the other can understand the language.

These two things are particularly necessary for business start-ups at the moment. Therefore, Internet users and non-Internet people all start businesses together in this era. You have to find good development. You have to sacrifice a lot of things, but I believe it is worth it.

Wang Lifen: Since all the people present today are developers, their concerns may be more realistic. According to your observation on the mobile Internet, those excellent, so you all of a sudden like the APP, what are the basic characteristics? This is more convenient for everyone to grasp.

Li Mingyuan: I think there are two points, one must be simple, from the product point of view, APP must be simple and innovative, function, interface, operation is not too complicated, the core functions and values ​​must be prominent, so as to the first time Attract users, retain users, filter users and then iterate. At the same time, developers can consider more advantages of using the mobile Internet itself, such as LBS features, new sensor technologies brought by their devices, and mobile payment capabilities. The AR augmented reality virtual Technology and other aspects to make distinctive attempts. With the unique capabilities of the mobile Internet era, many of the traditional playoff ceilings will be broken. For example, if you make an instant strategy game today, you may want to use the specific POI such as the Forbidden City as a checkpoint. Only when the Forbidden City can trigger the program activate the checkpoint , The game and the trajectory of the reality of action, the interaction of people around, a specific system of reward and honor achievement system, derived from this innovation will enrich the traditional play;

Second, developers should strive to break through the PC-side experience limit, open the experience ceiling through real mobile innovation in the field of life service and electricity supplier. The current development of APP in the above-mentioned field is to move the PC experience to the mobile terminal, The rigidity of the mobile development and pc development too much connection, making the experience has been greatly inhibited in the future through the O2O online and offline, the mobile as an independent new business platform to reflect the characteristics of their own mobile and new business needs, Scene, will create more opportunities for success.

Wang Lifen: Although many developers may also attach great importance to you say these elements, but not seen, you can do it. In order to make the product meet the simple and innovative requirements, what do you think developers should have ability?

Ming-Yuan Lee: Developers should learn to focus, and in the vertical areas to exercise vertical proficiency. The outside world said that the mobile Internet has no chance for new venture developers. Actually, it is never too late to do user needs. However, the key point is to focus on certain types of people and needs. Pan things, remember that in the vertical service and platform to shake both hesitation, positioning unclear, to find the entry point detonated; do one thing, through a group of people, the first vertical stronger to win the user's reputation, And then gradually extended to expand the platform.

Wang Lifen: In your previous speech, you came up with a very novel idea - "investing in the industry to make money in the industry." Can we elaborate on this aspect in detail?

Li Mingyuan: I think many industries in today's consumer market, the industry and even behind the industry is not profitable, but with the mobile Internet era, it can actually have a new industry opportunity to make money. There are many opportunities for making smart cups and chairs. With the help of cloud technology, sensors and big data capabilities, there may be a healthy industry with enormous profits behind it. At this point his competitors are no longer those who make and sell chairs, the money is not derived from the hardware. There are such examples in the mobile APP, such as a weather app involving its huge installed capacity into the highly potential air monitoring and air purifier industry. This is a question of thinking conversion. Industry, industrial structure, experience and demand in the past have all changed today. From a quantitative change to an qualitative change in the times, a different perspective may bring about a brighter future.

Wang Lifen: Internet companies are now grab mobile Internet tickets, large platforms, large companies seem to reach into every corner of the tentacles, in your opinion, entrepreneurs have a greater chance of success?

Li Mingyuan: Mobile Internet is characterized by fragmentation, scene-oriented needs, large platforms, large companies can not be exhaustive, not like the PC era as a monopoly-type developer entrepreneurship blockade, so there is still much room for success. You may have also noticed that many good APPs have been built by small developers since the mobile Internet era because they are in fact somewhat more connected than large companies and are more responsive to the needs of users in a particular area. In my opinion, every entrepreneur who is also a big platform partner has his own value and living space.

Wang Lifen: According to our understanding, Baidu in the era of mobile Internet, not only attach importance to building their own product matrix, but also attaches great importance to the construction of the platform and ecology, then you can introduce, Baidu's existing ecosystem to our developers What helps?

Li Mingyuan: Baidu is actually the most prominent eco-industry in the industry. It also provides developers with multi-level support and services. This includes development, testing, operation, promotion and realization, such as the development link, which used to be a very high threshold , APP testing is very complex, requires a lot of costs, Baidu lowered the threshold, developers do not need to invest too much, the development cycle can be shortened, many applications and services modules are open to support different technical levels Developers create different types of APP, everything becomes easy, which in the past is hard to imagine.

From a promotion and operation perspective, entrepreneurs have great obstacles because of their limited resources. Baidu has given you the ability to utilize the absolutely leading search and distribution platform to help developers deliver accurate and efficient distribution and operations . In the realization phase, Baidu has a solid broad transport and advertising platform to help developers get the best ways and means of realization, allowing developers to concentrate solely on creativity and function, and focus on polish high-quality APP applications.