Blog Search Engine marketing strategy

Source: Internet
Author: User

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Search engine optimization is a lot of bloggers headaches, because every time I write SEO article always have a lot of bloggers and I complained: why I often write quality content, but search engine Optimization blog article does not play any role!

I never deny that quality is better than everything, but you have to understand that in fact, millions of pages are well thought out, and they are ranked at the end of search results for search engines, articles that should have been read but not found. Bloggers in the process of blogging in itself there are some bias, they think their blog's ranking is naturally higher. The author according to the website Http://www.bitjob.net Research Practice analysis, as well as to the SEO method research, the following experience and everybody share.

What people often ask me is: How can my blog rank first (in the most popular search engines)?

My answer began like this: I don't know what I'm talking about ... But......

You see, while some of my blog posts are ranked high in every search engine-I don't know why. My approach is usually to speculate on the basis of research and try to improve the rankings in search engines. I've also read a lot of advice about how to improve search engine rankings. But the more I read, the more I felt that I was not alone in this stones. Almost every piece of this article is a certain amount of speculation.

My advice to those who want to do SEO for blogs is to keep blogging simple. Write quality content in a particular field, and then optimize it around the current best method.

Before we begin to explain, I want to say to the blogger, do not be defeated by search engine optimization. Search engines look very complex, it becomes a problem for bloggers, but you should understand that there are many other aspects of blogging, I will tell you these, and more than the establishment of good SEO more important. In addition, Please note, do not indulge in the temptation of SEO, remember to keep your blog original and natural impression.

SEO experts are divided into outside the station SEO experts and Site SEO experts, we will explain separately.

SEO outside the station (search engine technology from the site)

Outside the station SEO also said to be out of the site's search engine technology, named from the external site on the blog in search engine rankings, these external factors are beyond the control of the blogger. The most useful and powerful external site factor is the reverse link. That's the external link we're talking about.

There is no doubt that links to a site included in the search engine results page played an important role. In short, every site that links to you (blogs) is viewed by search engines as a vote of confidence in your site.

Ideally, the best backlinks come from a site link with high quality and rank. They are better than links to topics related to what you write. However, you can't make others link to your blog, all you do is imagine.

So how do you generate high-quality backlinks?

We all know that getting high quality links is not easy, and most of the cases it links others, so how do you get such links?

High-quality content----There are a variety of ways to generate external links for blogs, I know the best way is to write high-quality content, your content allows readers to produce the desire to read. You can plead for a link, or you can register a program that automatically generates links, Even go to other stations to buy links. But the cheapest and safest way to get someone to link to your high quality content is naturally organized.

Pay attention to the blogger that is relevant to your content----I do not advocate sending a mass mailing to other bloggers to exchange links, but I suggest that if you write a quality article on a topic and feel that it will interest other bloggers, give these Bloggers sending a short, polite email to let them know about your article will be valuable. Don't be embarrassed even if they don't have a link. You will find that if they clicked on the link generated direct traffic, thereby improving the PR value in the search engine.

Category directory----Another way to generate backlinks is to submit your blog to the category directory. I know a lot of webmasters are very convinced of the effect of this strategy, when starting a new site, they do the first step is to work around the classification directory, Choose the right keyword to submit to the keyword page to link. There are many categories, most of which are free, here is a list of blog categories, including most of the blog search engine, you may want to submit.

Blog internal links----with the development of blog and the number of growth, bloggers began to pay attention to or set up a blog network, as people say "link factory." One of the benefits of blogging networks is that blog "door pages" are linked to each other. This way, you can control sites from multiple domain names. This approach is meaningless, and you should be careful if all your sites are on the same server, search engines are easy to find these links and reduce the trust values of these links , the page level is reduced to 0.

Buy links----Many professional websites have budgets to buy links from other high quality rankings, and I won't say much more.

Exchange links----Similar bloggers will exchange links with each other. Sometimes this behavior happens quite naturally (as you see someone linking to your blog and then you go back to the chain out of politeness) but most of the time the links are interest-purposeful, The link between the two bloggers is a form. I receive such reciprocal link requests almost every day (I rarely respond). Although such exchange links will have a certain interest, I would like to warn you here, as SEO experts should be very clear, search engines have many ways to track such an exchange of links and devalue them. Some attempt to bypass direct links for triangulation, they replace A and b for direct exchange and include other stations. For example, a link to C, essentially to Exchange to D (of course D's owner and C is the same), a bit of a headache for you? There are also a variety of systems that claim to create a secure internal link for you, and I know that most people use Digital Point's free c0-op advertising system. Personally, I will try to avoid such a scheme, A policy link to a site is valuable to my readers.

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