Browser scramble who can do Internet first entrance

For the current mobile Internet, "what are APP." I am afraid is the biggest feature. Whether in the eyes of Apple or Android users, the latest and most fun application is always the hottest topic. However, for mobile Internet vendors, APP (application) means that everything?

You Yuesuo CEO Yu Yongfu said that "client-side APP must have a trap, if an application only client or client-side APP as the flagship, give up the form of the web site will make the greatest mistakes." He believes that although the application-led The development of the mobile Internet, but the role of the browser in the future will be re-embodied.

In the era of PC Internet, the browser is the most important user access to the network portal, many functions and applications are completed above. However, into the wireless age, the entrance of the Internet was redefined by Apple into one application, the prosperity of the APP Store so many developers devoted themselves.

For such a change, Wired magazine wrote a year ago that "the Web is dead." Because users may access the Internet all day, but did not open the browser, "easier, stylish, more comfortable with" APP is undoubtedly more suitable for mobile Internet.

Yu Yongfu from his point of view, APP mode has now exposed many problems. As the power of mobile phones and browsers increases, the features that APP can achieve are easily implemented in mobile browsers, so the browser status in the PC era will be reproduced on the mobile Internet.

However, there are also application developers to express different views to reporters: "We still insist on doing their own client, like WEB QQ and QQ, although the web version of the function is already very full, but still the majority of users using the client "

Ai media consulting CEO Zhang Yi believes that the needs of users is diverse, especially in mobile phones, browsers and APP will not "dominate the world."

Drawbacks of the APP model

Open your iPhone, is not always prompted a bunch of applications need to be updated? And how many of these you will often use?

To Yu Yongfu, this is the first annoyance users have with the APP-mode experience: "There are a lot of applications in every user's phone, but it's usually not more than 5." And, the APP's update By connecting to the store, the new APP is updated and downloaded. For frequently updated Internet software, users need to keep updating and consuming time for a large number of applications that they do not often use.

In addition, for developers, to do APP client means to different operating systems, different phone models do fit, a huge workload.

Although the mobile Internet operating system has basically formed the pattern of the three pillars of Apple iOS, Google Android and Microsoft Windows Phone, developers also have to develop different versions for these systems. According to UC calculation, adaptation of different terminals occupy the funds and effort, and development of a new application is almost the same.

Ai media consulting CEO Zhang Yi believes that the feeling now is what are in the APP, all developers are thinking "I want to be what kind of client", but the phenomenon of APP single-plank bridge has become increasingly evident. "Although the phone can be installed software, but the number of users to install is limited, and so few commonly used."

According to Ai media consulting statistics, including navigation, search, etc. about 200 mainstream applications, almost to meet the needs of most users. Some small and medium-sized APP, in order to make money in fact, there have been some to steal user privacy or dark chargeback behavior.

Yu Yongfu said that Apple's APP Store audit mechanism for companies that need to frequently update the client is also a big disturbance. Because of a newer version, submitting Apple for review takes at least two weeks, and users download the feedback after use, it will take at least a month to get into the hands of developers, which is undoubtedly one for advocating rapid iteration of Internet products Huge blow.

Browser advantage?

Although UCweb did not do PC browser but focused on mobile, but apparently Yu Yongfu hope that its mobile browser can reach the same position with the PC. In order to prove his point of view, Yu Yongfu cited an example of online video.

"Watching video on the PC Internet is a very important application." Yu Yongfu said before you go to the site to watch the video, the first one is to download a player. And now we are all through Youku, potatoes and other sites directly on the page you can read.

"Why the video from the client to the browser? Because the browser supports FLV technology, support for direct playback of video on the page." Yu Yongfu said that reviewing the development of the PC Internet for more than 10 years, we can see that the browser was originally centered , Few applications.

But after entering the second phase, the client becomes very important. "From 2004 to 2007, for example, we bought a bunch of software before we bought it." Yu said that since 2007, he has returned to browser-centricity and does not need to buy a bunch of software, A big software on the line.

There are two reasons for this change: First, the application of the complexity of the need for a unified standard; the second is to enhance browser capabilities. "Now that the mobile Internet is in the second phase of the formation of the APP boom, but found problems in the past six months, in fact, most of the APP's activity is very low," Yu Yongfu said.

In Yu Yongfu view, the mobile Internet will eventually form the PC situation. As mobile devices improve hardware performance and browser efficiency, application development based on browsers will run quickly and catch up with operating system-based client applications.

More importantly, the WebAPP model based on HTML5 can make up for almost all the shortcomings of client-side APP and is expected to bring mobile applications back to the browser's platform.

Because browser-based applications, can be automatically updated, without the user's own upgrade. Due to the commonality of HTML5, as long as the browser supports HTML5, it means that the application developed by using HTML5 can be "developed once and used everywhere" in all operating systems and models, forming a huge cross-platform advantage.

It is reported that, UC has launched in its new version of the browser WebApp platform. The first batch of 30 applications, mainly for information and entertainment.

In fact, Facebook is also planning to build its own Web App system. According to foreign media reports, Facebook is secretly developing an HTML5 application called "Spartan" (Project Spartan) to get rid of the Apple Store on the mobile field.

Yu Yongfu said that the reason why the mobile browser is not as strong as the PC there is a big reason is the kernel is not open. He Xiaopeng, president of YouVision Technologies, said according to their tests, the majority of manufacturers such as iPhone and Windows Phone browser kernels are opening up to a lesser extent than IE in PCs.

This led to the general "shell browser" vendors can not get the same core resources as before. Yu Yongfu said UC new products using its own core will soon be on the Android, iOS and other full platform on the line, and almost all brands have built-in cooperation, "including the international Nokia, Samsung, HTC, MOTO, as well as domestic ZTE Huawei and other more than 40.

Developer attitude

"Even if the APP may be replaced, that is after three or five years, and in the era of mobile Internet, three or five years may have missed a wave." A iOS, Android, Symbian platform has applications Developers told reporters that he will still focus on the APP.

"A mobile phone user is lazy. Clicking on a client and opening a browser to find a bookmark or content is obviously more convenient for the former." The developer said that although the APP client has a lot of trouble for the developer itself, But still the focus of everyone's heart.

"Why QQ and 360 are so powerful? Because they occupy the desktop." In fact, all developers have a desire that is exhausted all the way to keep their clients in front of the user. Based on the above two reasons to consider, powerful developers are still insisting on doing their own client.

In addition, the game, for example, APP from the operating experience and expressive indeed will be better than the page. At present, the largest amount of mobile Internet applications is mainly the game.

However, Zhang Yi believes that the role of the browser is indeed strengthened, at least has become the main means of promotion APP. "According to our research, such as Android users a lot of download channels are not from a special market, but some such as 3G portal, Tencent, End of the World like the site."

Yu Yongfu believes that the current HTML5 standard mobile support is not complete, such as did not consider phone contacts, camera, no support for gravity sensing devices and gyroscopes. He believes that beyond the future of the game will be more transferred to the browser after the HTML5 standard is perfect.

Zhang Yi said that what are the browser or what APP are actually problems, "the two are certainly long-term coexistence.According to different application functions and user habits will be differentiated, and some suitable browser, and some Suitable for clients. "