Businesses spend huge sums of money on domain names and sky-high deals

Recently, there are countless news about domain names, especially the news that companies spend a lot of money to redeem domain names and deal with sky-high prices. "Six rooms" millions of to buy 6.cn, "pig" hundreds of thousands of U.S. dollars redemption zhubajie.com, "Wall Street Net" WallStreet.com reached 3 million U.S. dollars in the auction, and the most violent news is: aizhongguo.com (love China) shouted price shouted to 1.3 billion.

As we all know, domain names are the proprietary logos used on the Internet to find site locations. The domain name has the on-line "index" function characteristic, may bring the business opportunity for the enterprise on the Internet, extends the brand value. In the new economic era, any enterprise to enter the Internet can not cross the basic phase of owning a domain name, so its important existence value is beyond doubt.

First of all, let us analyze, if with their related domain name lost, will cause the consequences of the enterprise. My company name is "Zhongtian", mainly to provide customers with network services, if we lost the "Zhongtian" this domain name for a clothing company to register, the unknown people click the pit stop when they thought our company diverted, so at least to our image constitutes a negative impact. What if the people who have ulterior motives build yellow, dirty, reactionary websites? The consequences are even more disastrous. The value of well-known trademarks is self-evident, the creation of a well-known brand, often need decades, hundreds of years of unremitting efforts. Because the domain name of the matter destroyed the value of the trademark that is very not the row.

Second, let us analyze the purchase or redemption of the domain name can really play an ideal role. Six rooms have just been online, the six room site Alexa ranked the number of visits is 6000, and the number of clicks ranked after 36000, since the opening of 6. CN, a few days past, six rooms have exceeded the number of visits, six rooms one night has become a video site leader. By the end of July, the rankings of the six-room websites had climbed to 580 in the world (the success of six rooms was inseparable from the 6. The role of the News of CN). Profit is the ultimate goal of the enterprise, Money can be earned and why not?

Another is the face of the problem. Now the domain name suffix can be said endlessly:. com;.cn (China); hcom.cn;.mobi;.tv;.cc and so on, light suitable for us Chinese registered more than 10, but you have seen CCTV, Google, Baidu's domain name even if any one of the suffixes are used by others? It's not so much a waste of the domain names of these companies with their heads and faces that they are dead. You think: if google.com.cn or Google. China is a small company or a natural person registered and used, that Google's face to where to put: people so small companies know how to protect their own domain name, the loss of you or international well-known brands? Doesn't that make the wigs of Google angry?

The domain name is the Enterprise website "The house number", a high quality (good remember, brief, APT, individuality) domain name not only is advantageous to the customer to visit the website to be convenient, in the actual profit aspect also will have the good return. It is necessary to spend some money to buy or redeem a strong domain name as long as it is worth more than the value of buying or redeeming a domain name that is advantageous to you.

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