Business-to-business Online Trading says there's no solution to the three big shackles.

"Billion Power network News" "Business-to-business online Transactions," The topic has a long history, but also recognized in the industry as a future trend of business-to-business development. But according to the billion power network, in terms of industrial and raw materials trading, the current business-to-business industry does not yet have a Web site to achieve better online transactions.

The value of Business-to-business online transactions is the ability to shorten the distance between suppliers and buyers and improve productivity, while business-to-business platforms can gain new profit growth by making online transactions, enhancing user stickiness, acquiring user data, and collecting commissions.

So why are business-to-business websites still unable to implement online transactions? billion Bang Power network survey found that business-to-business online transactions are currently subject to three factors.

The degree of industry is not deep enough standardization of goods

Compared to consumer goods, the product itself is more complex, and different industries have great differences in the requirements for goods. such as steel to consider the parameters are components and caliber, and electronic components are more concerned with packaging and materials.

The senior personage of the electric business profession solemn thought, the business-to-business platform wants to realize the transaction, first faces is the platform's industry and the commodity standardization question, but the current business-to-business website's industry breakdown degree is not obvious enough. "The description of the product should be more accurate, more in line with industry characteristics, search engines should be in line with the characteristics of the industry's professional search engine." Only the same specification of the same product quantity enough, the information is accurate enough, the price can be compared, it is possible to achieve transactions. ”

The early positioning of business-to-business sites is generally to provide all-inclusive supply and demand information, site pages and systems are also according to this design, which led to the current inability and trading system good docking. In particular, Alibaba and other comprehensive business-to-business platform, the display of goods will be all the products listed together, blurring the industry characteristics, now to achieve transactions, must be accompanied by a large page adjustment and the reconstruction of the system, which is likely to lead to its original business model of the overall subversion.

Business transaction Process complex honesty problem difficult to solve

According to the billion power network, compared with the business-to-business transaction process is more complex, many links are difficult to complete online, and because the amount of a single transaction involved, how to solve the buyer's trust is also a major problem.

At present, the offline trading of industrial products has a set of mature methods to solve the problem of mutual trust, such as the need to sign a contract to provide security, different industries have different terms of trade. This sequence of processes is too complex to move online. "Do you want an online contract for bulk business-to-business transactions?" Do you want the electronic signature? Will it affect the experience? Wouldn't it be unsafe, without legal protection? One of the industry people questioned.

Another obstacle to business-to-business trading is the risk control of banks. Due to policy constraints, large transactions can not be completed by Alipay and other Third-party payment platform. Banks are also very strict in their management of online trading quotas.

Solemnly believe that the current part of the Business-to-business platform to begin to try supply chain finance, on the one hand, through the provision of trade loans to accelerate the flow of funds, on the other hand, can also be through the supplier of goods and receivables control, to prevent risks, to a certain extent to solve the problem of integrity.

User habits difficult to change supporting services can't keep up.

For years, vendors and buyers of business-to-business platforms have become accustomed to offline trading patterns, which are less sensitive to the Internet than b2c,b2b entrepreneurs. At the same time, the supporting services for online transactions are not complete and can not meet the needs of users ' transaction.

An industry personage to billion power network pointed out that the Business-to-business platform should first respect the user's original trading habits and methods, learn more offline rules and processes, and then try to guide them to go more convenient path, such as online transactions. For now, business-to-business platforms are not easy to change user habits.

Vecuronium Electronics Market founder Zhou Bongbing suggested that business-to-business online transactions should start with small quantities of commodity purchases, and then gradually change user habits. "Take components as an example, the price of small quantities of goods procurement is generally large quantities of several times." If online trading can offer a relatively low price for small quantities, it is attractive for buyers. ”

According to billion power network, vecuronium electronic market network has two attempts to enter Business-to-business online transactions, but all ended in failure, is currently conducting a third attempt. Zhou Bongbing said that the basic reason for the platform difficult to cut into online transactions is that the user procurement experience is difficult to guarantee, if you want to achieve online transactions, the platform's current procurement experience needs to have several orders of magnitude of ascension.

"Your supply is complete, the price is reasonable, security can guarantee?" If the buyer does not see the value of the online transaction, it will not come. This is a system project, not a one or two-point solution. The Business-to-business platform has a long way to go to achieve the deal. Zhou Bong said. (Stream Fire)