Car networking times are available but not yet

What is the future of the car? At the 2014 Beijing Auto Show with the theme of "Better Car for the future", a questionnaire survey was launched on 55 car companies ' bosses. The results show that in the "pure electric vehicle", "small Car", "car Enterprise modular Strategy", "instead of 4S stores," Merger and reorganization "," stock ratio lifting "," car networking and lightweight body materials ", these recent frequent impact on the future of the automotive keywords, the choice of" pure electric vehicles "and" car networking "significantly increased, The Jambi were 22.78% and 20.79%, respectively. It is not difficult to see, more and more people in the industry began to think that the future of cars can not be separated from the network.

Last June, GSMA and market research firm SBD of the Global Mobile Communications Association predicted in its joint "vehicle networking Forecast" that by 2018 the global vehicle networking market would amount to € 39 billion, up more than twice times the 2012 (€ 13 billion). The report said that the car network or will become a market value of the mobile Internet is no less than the super blue sea, the car market will move towards the "network era." It is noteworthy that at the 2014 Beijing Auto Show, the car networking has not become a theme, only China Mobile 4G car networking, Baidu Carnet vehicle networking equipment, OnStar, such as a small number of car networking products on display. This may reveal a signal that the Internet era is available, but it will be a while.

All Manufacturers layout car networking

The forecast of the Analysys think-tank report shows that in 2015, China's annual vehicle production plan will reach 25 million vehicles, the network application and service penetration rate or close to 10% of the critical point, the market size is expected to exceed 150 billion yuan. Figures approved by both Google and Tesla suggest that the world will have 6.6 billion interconnected objects by 2015, with 62 million vehicles estimated to be the third largest Internet object. The prospect of such an attractive industry, but also attracted auto manufacturers, internet manufacturers, telecom operators and telecommunications equipment companies have started research and development of related products, aimed at splitting the car network "cake."

The reporter understands, so far, the domestic already has 22 automobile enterprises to develop and carry this kind of vehicle system, the international brand mainly has the general OnStar, the Toyota G-book, the Ford's sync and the BMW idrive and so on, but the independent brand at present compares the representative is SAIC's inkanet, Chang ' An in call, Geely G-netlink and Faw's D-partner and so on.

The most active technology companies are Apple and Google, the two largest mobile operating system providers. Last year, Apple launched the "IOS in the car" project with more than 10 companies, including Honda, Volvo and Mercedes. Google is also trying to extend its Android ecosystem to the automotive sector, setting up an "open Auto alliance" early this year, with its members including Audi, GM, Honda, Hyundai and other carmakers, and the addition of Nvidia, the chip company.

Telecom operators, China Mobile has launched a car traffic, driving guards and car networking OBD and other products. China Unicom provides network and business system support for the car infotainment system. China Telecom in Shanghai set up a car networking base, for school buses launched "Intecare line" solutions.

In the communications equipment business, Ericsson has developed its own "Vehicle networking cloud Platform", Huawei launches support including 4G and many other formats, support GPS navigation and operator access agreement of the car module products. "Huawei Group wants to be a heavyweight player in the automotive networking field, with a market share of 40% to 50% of the 3 billion to 5 billion dollars in five years," said Liu Xiaoban, vice president of mobile broadband products at Huawei Terminal. ”

It can be foreseen that the car networking will be the future trend of automotive technology development. As the Minister of Industry and Information technology Wei earlier in China's auto industry transformation and upgrading of the conference said: "Wireless broadband, Internet technology development and application, will bring about a major change in our production and life." If this change extends to the automobile industry, it will bring great revelation and opportunity to the automobile intelligent technology, the automobile marketing and the use mode innovation, the new energy vehicle breaking through the traditional thinking pattern and so on. ”

Car networking Cooling?

It is noteworthy that, once the car networking, at the 2014 Beijing Auto Show, and did not anticipate the hot, some people speculated that the car network in the "cooling."

April 8 before the opening of the auto show, the 2014 SAE (powering of Automotive engineers) World Congress to "the new possibility of vehicle networking technology" as the topic of a professional seminar on a number of technical and social issues were discussed, imagine how the networked car will change the future pattern of life. The conference seems to herald a pick-up in the next Beijing auto Show, but not in fact. At the auto show, only China Mobile 4G car networking, Baidu carnet car networking equipment, such as a small number of car networking products on display.

China Mobile has exhibited two car networking multi-function vehicles based on 4G technology. Field staff told reporters that they support a key navigation, large size of the screen can be real-time display of traffic information, convenient car owners reasonable arrangements for travel; based on cloud-tube-end integration solutions, car owners can at any time to the vehicle "physical examination", the timely detection of vehicle hazards; and intelligent voice control, Online Internet Information and multimedia services and other functions. In addition, China Mobile also launched a new security equipment-driving guards. Supports two versions of electric cars and automobiles. From the site staff that the product is a number of advanced technology convergence of crystallization, it is not only the integration of RFID (electronic tags), GPS (positioning System), GIS (Geographic information systems), LBS (mobile base station positioning) and other popular things networking technology, and based on China Mobile quality network services, It realizes the function of the stolen vehicle location and historical track query.

Baidu launched the carnet vehicle networking equipment. The reporter understands, uses the Baidu Carnet, the automobile may realize the mobile voice search, the map location search and so on. and the most practical value for the driver is, around the Baidu map of the LBS platform, not only through voice easily complete route planning, navigation and other functions, but also based on the geographical location of the surrounding food beauty and other life services information. Previously, Baidu company has announced with including Mercedes-Benz, BMW, Britain Fidini, Volvo, Toyota, Hyundai, including six car enterprises to reach cooperation, a number of popular car platform access Baidu lbs vehicle Networking API, complete the "people, cars, mobile phone" mobile interconnection.

In addition, Volvo showcases an on-site demo device for the Apple CarPlay onboard service system. It is understood that, in addition to Volvo, Ferrari, Honda, Hyundai, Jaguar and Mercedes-Benz is Apple CarPlay's first partner. BMW Group, Chevrolet, Ford, Asia, Land Rover, Mitsubishi, Nissan, Opel, Peugeot-Citroen, Subaru, Suzuki and Toyota will also cooperate with Apple CarPlay.

Although some car networking products also caused a lot of attention, but the overall view, but is fragmented, fragmented system, system interoperability is poor, distance idealized intelligent networking status is not a small distance. From the concept to the present, car networking has been five or six years, why is it still difficult to have a major global breakthrough? Does this mean that the Internet era is coming?

Car networking technology Difficult

The Beijing Auto show Baidu launched the Carnet, and Apple and Google similar, are using the original Navigator screen, the mobile function map to the use of the Navigator, so that users experience from small screen to large screen, from the information isolated island to the fun of surfing the Internet. When it comes to cell phone mapping, as early as in October 2013, Newman's car Padⅱ, the Miracast wireless display sharing features caused widespread concern, the mobile phone display content wireless projection to the car pad, sharing the smartphone photos, videos, movies, games, navigation and so on, and carplay/ Carnet has a similar beauty. In fact, whether carpaly or Carnet, perhaps just a car entertainment information system for the mild transformation, at present, the application is still relatively limited, fluency is not good enough, the future needs more room for improvement.

In fact, the car networking content covers a wide range, including car, car, car, car road four aspects, the core of the car network has security problems, management problems and traffic management issues. And when it comes to car networking, it's usually only about entertainment and interconnection, but it's just a part of the car network. "Called The car Network, is actually only the car intranet, the most can only be the same as the network between the brand model." "A car networking user said.

In this respect, China Auto Circulation Association Under-Secretary-General Suhui said: "Whether the car is internet, or the Internet mobile, communication in this trend is not a module, are to help consumers enjoy the important way of mobile interconnection, in the car network industry chain of various manufacturers and industries are each other, Interconnection cannot be formed between different brands. The car networking products are different in hardware and software, there is no unified standard, no real meaning into the car network. And let all vehicles in the network status, through the cloud data analysis of vehicle diversion, solve congestion and avoid safety accidents, this should be the original intention of the car network. ”

But in the face of the huge market temptation, network-related companies are unwilling to wait for technology and management of the Broken Bureau. Telecom operators, automotive electronics and service companies, and even auto trading enterprises, began to move forward with a simplified version of the car-networking operation Model--integrating the on-board intelligence platform to achieve content and application integration. With the advantages of mobile network channels, the three major operators in the vehicle network on the way forward, the basic is the car intelligent terminals connected with the wireless channel to provide real-time traffic conditions, navigation, rescue positioning, condition detection, 4S shop booking and other operational services, many based on call center or mobile internet. But this does not involve any new technology, just the equivalent of a new business expansion on the basis of existing networks.

It can be said that at present, the level of information application of China's automotive enterprises still need to improve, car companies do the car networking is only the network technology and car simply grafted together. "The development of car networking is an inevitable trend in the information age, but it is still in the initial stage, only the continuous application of innovation, technology sharing, can make car networking has a broader market." "Suhui said.

The pattern of vehicle interconnection industry is undecided

The vehicle networking industry has many participants and the market structure is complex, all types of enterprises are seeking their own development space and competing for the right of speech. But profit-making companies have been scarce and business models remain unclear. "Domestic already has 20 several automobile enterprises to develop and carry on the vehicle system, but most are in ' applause not to draw" the state, the entire profession is still in the chaos disorderly germination period. "A car system dealer feeling.

The arrival of the network of cars is really a long time, at present, the industrial development is still in the exploratory stage, from the real intelligent driving experience there is a certain distance. However, with the fourth generation of mobile communications, cloud computing, large data, human-computer interaction, intelligent speech recognition and electric vehicles and other technologies mature, the integration of technology and the automotive industry will be more in-depth, the future of the huge market of car networking can still be.

When it comes to electric cars, networking with cars seems to be two separate lines, but in fact they are mutually reinforcing and supportive relationships. Electric vehicles mainly through the battery, motor, electronic control system to achieve control, in order to better control, the inevitable driving intelligent applications, and the development of intelligence can not be separated from the progress of vehicle networking, on the other hand, the maturity of vehicle networking will also promote the advance of electric vehicles.

In other words, electric cars may be more than just a test ground for networked vehicles, which can also be used to make electric cars glow. Chen, director of the Electric Vehicle branch of China Automotive Engineering Society, deputy director of the National Automotive Standardization Committee, and Tsinghua University professor, told our correspondent that the best entry point for smart cars is electric cars. Vehicle networking and other intelligent realization of the premise is the need for electrical signal control, in terms of technology, electric vehicles in this respect compared to the traditional car has more advantages. As Chen said, the trend of automotive intelligence is increasingly obvious today, electric vehicles in a sense has a congenital advantage. For electric vehicles, the opportunity to grasp the development of networking technology, I am afraid, is a new life.

However, just as, Xinhua letter International Information Consulting (Beijing) Co., Ltd. President Lei said: "Whether the car network or pure electric cars, should not be able to achieve immediately, but it is an irreversible trend, and the traditional automotive industry with a transformative development process." ”