Cloud computing changes industry pattern and market pattern

July 13, the "China Urban Cloud computing series second Station" hosted by China Institute of Electronic Information Industry development, Zhejiang Economic and informatization Commission and Zhejiang SME Bureau, was held in Hangzhou today. With the theme of "cloud economy pushing SME innovation and development", the Conference invited leaders of competent departments, industry experts and business leaders to take part in the strategic issues of E-commerce cloud and SME service cloud. News and science and technology to the General Assembly conducted a full report. Chen Yu, chief scientist of the Mobile Cloud Computing Training Center, made a keynote speech.

Chen Yu said, small and medium-sized enterprises in China to survive is really not easy, I think SMEs can be in the new wave of it technology, especially cloud computing, Internet of things can seize the wave of innovation and technology opportunities, can do leapfrog development, I think these technical application is very important.

Chen Yu also believes that the cloud is not only in the IT industry, in other industries, and finally we should not only from the technical point of view, more from the industry model. As for this inside a few analytic, I do not concretely parse.

Following is the Ministry of Mobile Cloud Computing Training Center chief scientist Chen Yu speech record:

Chen Yu: Ladies and gentlemen, good morning, I am very honored to be able to attend and share with you the experience of cloud computing in the past few years, the following views are to represent the personal point of view, the following content is my original, as far as possible in 20 minutes to bring some new things. It's not easy for SMEs to survive in China, I think SMEs can be in the new wave of it technology, especially the cloud computing, Internet of things can seize the wave of innovation and technology opportunities, can do leapfrog development, I think these technical application is very important, I read a IBMCEO survey, in this survey, All external applications have been put in the first place, for the first time this year, the largest of the 10 factors in the last few years, it shows that entrepreneurs ' technological factors, which are important in promoting innovation and development of enterprises, have put technology first in the context of the global financial crisis, among others. Today I want to share from the cloud computing and case, as far as possible to tell you my understanding of this aspect, the topic is very large, the case is from childhood.

From four aspects to share with you, just is the cloud, one is the halo of clouds, like Lou Jue to hear the cloud is dizzy. The second is cloud, cloud, what is in the end, what can change, how can we recognize the essence of development strategy. The third is the Yun, how we run, the implementation of cloud computing strategy. Four is from the Yun Rhyme, rhythm, enterprise, especially small and medium-sized enterprises to grasp the rhythm, seize the sustainable development, focus on the back two.

First, the halo of clouds. Now may not faint, the first two years are very dizzy, cloud computing is in the IT industry, is also full of romantic characteristics of the vocabulary, cloud computing. Listen to all kinds of people are speaking, we can not help but a little dizzy, I personally a little dizzy, I faint is not what cloud computing is, I faint is cloud computing is not what, now many are clouds, the cloud plus xx is equal to XX cloud, XX can be casually replaced, the industry has telecommunications cloud, medical cloud, health cloud, almost all of it's vocabulary plus clouds, seem to be new concepts. A lot of people ask me, what is cloud computing, today this state I have not pursued what is the definition of cloud computing, 10 experts may have 11 definitions, I now do not pursue the definition of cloud, I see the cloud as a new it wave in the representative of new technologies. Some people listen to cloud computing is virtualization, cloud computing from today, from small and medium-sized enterprises, from the entrepreneur point of view, more from the cloud to bring new thinking methods, new ideas, new ideas confrontation mode, not only from the basic point of view.

This is the word I search on Google, the frequency of this word can in a way indicate the degree of popularity in the world, the word to October 2011, like a stock chart, in the rising curve, but 2011 has seen a high point falling, but can fall, look at the next picture, Cloud computing is already going down, cloud computing is not a bubble, I am not careful to say, bubble has the advantage of bubbles, it must be full of bubbles in order to allow some things to do. We can see that the trend is clear, cloud computing has fallen from its peak, and if, according to Gartner's report, you may have seen its report, there is a very famous curve, and cloud computing is actually falling from peak rationality. Gartner has one of the top ten global IT technologies every year, ranking cloud computing first in 2010 and 2011, and we see that cloud computing has fallen to 10th place this year. Here is not to say that hitting everyone, this is a good phenomenon, that cloud computing has slowly returned to the rational, this is very good, really from the bubble back to the rational, really those who really do cloud computing real role, cloud computing represents a new round of integrated application of IT technology.

Why do people faint, I often say that only in this mountain, cloud deep unknown place, you apply these services can be regarded as cloud services, whether from search, social, and so on, and so are not open cloud computing, or it on the backend based on a lot of the current cloud represents the new cloud technology. For example, search, I often say Google search interface, as you can see, a search bar, this is the world's simplest user interface, basically no simpler, but the world's simplest user interface behind the world's most complex it technology infrastructure and algorithms and so on, because you a google search, Might just have mobilized servers on several continents from Google's back-end servers, so there is a joke that a search behind a wasted energy equivalent to two cups of coffee, whether or not a joke, but at least shows that there is a very large cloud of technical facilities for you to support every day of search shopping. In fact there is or no cloud computing, we are all enjoying the benefits of it, these things before there is no cloud computing has been, cloud computing if as a new round of hype and selling products market good hat, it is in the halo of clouds.

Second, the cloud, from the standpoint of service, China's economy is now facing the biggest problem is the transformation, we have been talking about transformation, service economy must continue to rise in the proportion of the country, such as the United States, including India, the tertiary industry economy accounted for more than 60% of the economy, China last year I saw the best Beijing accounted for only 40% , this round of China is based on how the economy has been transformed, including welfare. From a service perspective it is very simple, is the relationship between a user and the supplier, but the new technology brought about by cloud computing makes the use of services, the use of the ability of a process, may become more convenient, faster, more scale, more standardized, this is my service point of view. This picture is easy to understand, users can use new methods of use, delivery can be delivered with new methods, ideas, which is not only a technical innovation, more I speak of our services, service delivery, including the outsourcing of some new innovation. I often compare this diagram with a computer, computer back-end of the power provider is the pursuit of high automation, a variety of power supply, we are in the use of electricity is the best global plug the same standard, are 200 volts, how much to pay how much, so the supply of electricity and services and cloud computing still have a certain comparability.

What is cloud computing, three years I've talked a lot about cloud computing, and I've defined several features of cloud computing. High efficiency, low cost, massive scale, Application type optimization, use of hydro-electric, service delivery new model, especially service delivery model, it is actually a cloud computing innovative service delivery model, not only in the IT industry, the software industry has played a role in subversion, now cafes are doing cloud. In any case, we can see that the cloud has subverted the IT industry, and that the delivery model of the software has been partially transferred to the server delivery model. Cloud not only in IT industry, in other industries also have, finally we should not only from the technical point of view, more from the industry model. As for this inside a few analytic, I do not concretely parse.

Many people have seen this picture, talking about three layers of cloud, XaaS, Paas, Saas, software services, platform services, infrastructure services (computing, storage, and networking), which are the three tiers of the most basic it, the architecture of cloud support. In the cloud, above the cloud is PAAs, and then to the SaaS, I wrote a review before, I think XaaS in this area has been very competitive, so we in China I think there is a chance or SaaS more. Cloud computing Many people also think it is a new form of outsourcing, the following content I do not speak carefully.

Third, cloud transport, cloud computing how to help SMEs innovate. Small and medium-sized Enterprises driving Cloud Road, first, to carry out the competition. Second, to develop the wisdom of the group. Third, online integration under the line. The first is customer experience. The data is winning. I talk about the second to mobilize the wisdom of the group, this site may be a lot of people do not know, I talk about how it is used, this is very important for small and medium-sized enterprises, we can provide for the public to provide your research and development groups, you can go to the map to the brand you know, Then put the elements of the picture with the actual offline and online retailers together, so that the picture becomes advertising, such as the woman wearing glasses, hat is what brand, we are interested to see the site, that is, how to mobilize public participation.

The second talk about the line under the integration, small and medium-sized enterprises in doing our business how to play, Alibaba also wired, online under the line how to fuse is very important, this site is a new U.S. website, a bit like group buying but not, for example, you want to see a movie, you want to have a proprietary movie theater to help you put, You call an event online, a lot of people respond to you, this group of people enough to go to the cinema to help you put, this model is a bit like group buying. This is very good how to put the line under the integration, for small and medium-sized enterprises, the value of the product amplification is very rapid, because the spread of online fast.

Again, the user needs and user experience, this site may be used, China is called impression notes, it is very simple, in all of your devices to sync, explain what a problem? Really the customer needs to pull in, very simple, but really practical, he with last year's best creative Internet services.

Finally, talk about small business big data, large data in today is a very hot topic, the equivalent of cloud computing in the year before the year is very hot, in this area through data, small and medium sized enterprises, although the data is not necessarily small, we small enterprises how to seize large enterprises, which is a very simple example, There are many such businesses in the United States, I help you customize clothes, I helped collect all kinds of scales, models of clothing, including the data you entered, I was in the background to help you recommend clothes, so there is a big data summit in Beijing today, all enterprises are looking at how I gain insight in the data, And then get the data in the insights.

Finally, let's talk about the rhyme, we all played this game, plants vs Zombies, different needs have different mechanisms, such as different cannibal flowers can deal with different zombies, our IT industry and other industries are constantly in demand, different requirements have different technologies, so cloud computing trends have several points: first, Focus on the user experience. Second, the process of lean promotion. Third, open technology and ecological environment. Four, mobile Internet, all today in the mobile Internet can see, are mobile and people's Union. Five, the dynamic integration of resources, the cloud can be the scale of resources to play.

The impact on cloud computing development industry, first, promote ecosystem reorganization and enterprise transformation. Second, the emergence of large regional data centers, where I have some understanding, we often discuss, here to build a cloud center, there is no need to build a cloud center, and finally talked about a pile of houses and servers are useless. Third, cloud service providers are more focused on operations and more specialized. The vertical SaaS appears in the monograph field.

The technical significance of cloud computing, I think it is a profound change in technology, it is important in this process, it makes computing more service and flexibility, and into the public participation, now there is a new word is to integrate people into the process, this is very important. From the commercial point of view, cloud computing from the industrial change is the catalytic technology, especially the small and medium-sized enterprises in the value network and value chain restructuring, to re-establish their strategic focus, but also for our small and medium-sized enterprises to provide an innovative platform.

Today because of time, my advice to entrepreneurs is: first, to calm down, do not parrot. Second, think twice before you do it. Third, we are talking about the mountain small, from the entire organizational structure to see the trend of the cloud. Four, use case driven, and then implement.

(Responsible editor: The good of the Legacy)