Cloud platform competition began to spread to the mobile gaming platform

Two months ago, Amazon extended its game platform Game Circle, which is similar to Apple's Game Center, to the entire Android device from the Kindle Fire device, and later released Game Connect, a game cloud platform for game developers. And open Game Circle's API. And today, Amazon extends its territory in the mobile game world to iOS devices.

Amazon fanfare to advance into the game world is not surprising thing, after all, its own application store has covered more than 200 countries, with 200 million users, and from the data point of view, Amazon users willingness and spending power are Above Android user average. And the game is now the most profitable business on the mobile Internet. As a virtual product provider that has made outstanding achievements in e-books, videos and other fields, Amazon naturally will not let the game out of this fragrance.

As a latecomer, Amazon's greatest competitive edge, in addition to the channel capabilities previously mentioned, comes from its strength in the cloud - first, it has a strong infrastructure, and Amazon is recognized as the most efficient and stable cloud service in the world today This is a good support for game developers, it not only in many parts of the world to ensure the stable operation of the game. At the same time, Whispersync service, even in complex network environment, Amazon can ensure that users can correctly store and read game data when using the game across terminals, providing cross-platform progress support under a unified account. Second, User's account system, so Amazon's own integrated payment system, advertising system can be easily docked with the game, based on which to provide social skills and virtual items and other monetization programs to quickly help game developers profit; In addition, Amazon Book, video and other business, the user's behavior can also help game developers to better recommend the game to the user, for example, to the user who viewed "Braveheart" in Prime Instant Video, "Temple Escaping: Braveheart ", There may be a higher conversion rate.

Another template similar to Amazon is Tencent. Like Amazon, Tencent has built a strong distribution network through its platforms such as WeChat, mobile QQ, mobile QZone, mobile QQ games lobby and its own account system, and its social relationship chain can Help the game better spread. Tencent and Amazon in the cloud are also very similar ideas - they recently opened up the beta of Tencent cloud, also provides hundreds of millions of user authentication Tencent base cloud services. Also, Tencent's open platform, they also have Tenpay, Guangtintong such payment and advertising programs can be used directly for game developers.

Although the maturity of the cloud platform is less than the Amazon, but also the temporary lack of global capabilities, but in the field of games alone, Tencent has even more obvious advantages than Amazon - Tencent can not only provide cross-platform cross-product game synchronization Support, at the same time, the use of cloud platform, they can game data together, with reference to the game model and the user's personal portrait, for game developers to provide personalized data operations program.

In addition to Amazon, Tencent such Internet companies, chip developers are also involved in the competition, Nvidia is one of the best. Not long ago, they went on the market with a handheld game console called Nvidia Shield. Unlike other handhelds, not only can they run games on the Android operating system, but they also use PC Streaming to allow players to operate PCs on their devices game. More than that, Nvidia's ambitions as an end-product-focused service provider include Nvidia's cloud platform called GRID, which now offers the equivalent of 700 XBox computing abilities to render games in real-time and streamed To various terminals including Shield. Their vision is that, in the future, game developers can develop mobile games that require extremely high performance. Although the computational power of mobile devices is not high enough, they can easily run on various terminals by utilizing the GRID open platform's rendering capabilities ...

So we see that the battleground of mobile game platform has spread to the backend from the basic competition of distribution, intermodal transport and monetization. Competitors hope to use cross-platform data processing and account concatenation capabilities to provide game developers with one From development, operation to monetization of the full range of services, cloud computing services in which one can burst in this service, how much energy, let's wait and see.