Cloud technology into Microsoft is no longer a simple desktop software company

Beijing time July 1 News, the U.S. Science and Technology blog Reading and writing network, Microsoft in the previous build 2013 conference, has been trying to emphasize its technology in the cloud and other platforms compatible with the achievements. It seems that Microsoft is no longer the Windows system Company we know, and that cloud services almost penetrate almost all of Microsoft's main businesses.

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"Now we're going to show you how to add Windows Azure cloud services to iOS apps and Mac computers." ”

Yes, this is a statement from a Microsoft employee.

In Thursday, the software giant spared no effort to show the other side of the keynote speech at the Microsoft Build 2013 conference. In Wednesday, the first day of the Microsoft Build 2013 conference, all the themes of the conference revolved around Windows operating systems, and Microsoft appealed to a variety of digital designers, developers who wrote Web pages and mobile programs, and those who thought Windows was dispensable. Want them to be able to use Windows products.

After a demonstration of one product after another, Microsoft hopes to communicate smoothly with the developers who have made their fortune with cloud technology. Microsoft is constantly introducing: this is Twitter's Adaptive web-guide framework that works well on smartphones and tablets; This is an iphone app that works well on the Microsoft Azure cloud platform; Visual Studio supports git source code protocols This is the online storage start-up CEO Allen Levi (Aaron Levie) and so on.

"You saw a brand new Microsoft" at the build convention, Levy said. He joked that he wanted Microsoft founder Bill Gates to be able to suddenly land from the ceiling and grab an Apple Mac computer on the stage.

This change for Microsoft, not overnight. But the keynote speech at the Microsoft Build 2013 conference could be a complete display of Microsoft's new approach.

The winner of Microsoft's new attempt is Satia Nadra, Satya Nadella, head of Microsoft's server and Tools department. Microsoft's business in the sector continues to be profitable, in fact, beyond the windows sector.

Microsoft's experience in cloud services can be traced as early as a few decades ago to its MSN online service and web-based email service hotmail. Now, almost every good service that Microsoft offers is based on cloud services, from Skype to Xbox Live to Bing search engines. Microsoft's mobile services are also based on cloud services.

So what kind of business is Microsoft today? Is it the same Windows and Office products company that we know? Or is Microsoft a cloud technology company?

Imagine that if Microsoft doesn't have office and windows, Microsoft's cloud business will be second only to Amazon's Web services. Imagine that if Microsoft had only office and Windows products and no cloud services architecture, there would be no Office 365, no Skype, no Yammer, no windows application push notifications, no SkyDrive cloud storage.

Microsoft's cloud business is benefiting from its big customers in Windows and office. But even without these customers, Microsoft's cloud business could theoretically survive, but not for Windows and Office departments. This suggests that there has been a major shift in power from the traditional desktop software business to the cloud business for the future. The Nadra department is the center of this shift. With the sector increasingly embraced by software developers outside Microsoft, Microsoft's development is well worth looking forward to.

(Responsible editor: The good of the Legacy)