Color matching techniques in web design

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Web designers usually use different colors to show the site style positioning, express feelings and intentions. How does color actually experience emotion? Here is a brief introduction to the color matching in web design:

First, find out the color of the expression of various emotions. Color is divided into cool, warm and neutral colors according to emotion. (1) Red, yellow, orange and other warm colors are mainly expressed warm and comfortable feeling, (2) blue, green and purple and other cool colors mainly appear cool or cold feeling. (3) Gray, Brown and other neutral colors expressed is calm, do not generate a lot of emotion.

Second, learn to attract customers through reasonable color collocation to promote the sale of products. Here are some of the most commonly used color combinations:

(a) Red collocation: Red is very easy to attract attention to the color, can give a warm feeling of warmth, this is the advantages of red, but also has its fatal shortcomings, that is, easy to cause visual fatigue. Red in a variety of media is widely used, mainly in eye-catching and give people a dynamic, positive, enthusiastic, warm, positive spirit and image.

The red collocation is mainly: (1) Add a small amount of yellow in the red, will make its heat strong, tend to restlessness and unrest (2) Add a small amount of blue in red, it will make its heat weakening, more elegant and gentle (3) in the red Add a small amount of white, will make its character change gentleness, present implicit, shy and delicate.

(b) Yellow color collocation: Yellow usually presents a sensitive and restless visual impression, which is its disadvantage. But yellow because of the golden light, can symbolize hope, power and fame, but also with mysterious religious color, sometimes, yellow can give a person bright, full of sweetness and happiness feeling, many designers usually use yellow in the works to express festive and gorgeous feeling.

Yellow collocation is mainly: (1) Add a small amount of blue in yellow, showing tender green, to its proud, into its peaceful, moist visual effects (2) in the yellow to add a small amount of red, showing orange, to its indifference, proud, into its sense of the feeling very strong enthusiasm and warmth (3) in the yellow add a small amount of white, showing a soft color, To its indifference and arrogance, into its implicit, affinity.

(three) blue color collocation: Blue gives the person with indifference, the character simple and introverted feeling, but also presents the simple, introverted character, May for the active, has the strong expansion power the color to provide the far-reaching, the broad Pu, the tranquil space. In addition, the blue can also be watered down to maintain the personality, even in the blue, add a small amount of red, yellow, black, orange, white and so on, do not have a more obvious influence on the character of Blue.

The blue collocation is mainly: (1) yellow orange in blue, will present sweet, bright and fragrant (2) Blue Add orange white, will highlight the restless orange perception.

(d) Green color collocation: Green is a combination of yellow and blue, will be the expansion of the yellow and blue in the contraction of the phase and, will be the warmth of the yellow and blue cold feeling offset, therefore, green is the most peaceful, stable, supple, quiet, Huang foot, beautiful color.

The main green collocation is: (1) Green yellow More, showing lively, friendly and childish character (2) green to add a small amount of black, showing a solemn, sophisticated and mature (3) in the green to add a small amount of white, showing clean, refreshing and fresh.

(v) Purple color collocation. Purple in all colors of the lowest degree of a color, this low lightness gives people a dull and mysterious feeling.

The purple collocation mainly is: (1) in the purple red ingredient is more, presents the depressive feeling and the threat feeling. (2) Purple to add white, you can go to its dull sensory feeling, showing elegance, fragile, and full of feminine charm.

(vi) White color matching. White color sense of light, simple character, pure, happy, and have the sanctity of the sense of inviolability, so that if the addition of any other color in white, will affect its purity, so that its character become implicit.

The main white collocation is: (1) in the white mixed with a small amount of red, showing light pink, reflect the fresh and full of temptation of the visual feeling (2) in white mixed with a small amount of yellow, showing milk yellow, reflect the feeling of fragrant greasy (3) in white mixed with a small amount of blue, showing a cold and clean scene (4) in white mixed with a small amount of orange, Creates a dry atmosphere.

The above six kinds of colors are the most commonly used colors in the daily design work of the Web designer, mastering the reasonable color collocation, and playing a very important role in the success of the design.

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