Connect Medicine E-commerce "last kilometer"

Reporter Yiu Coven

This newspaper December 2 (reporter Yiu Coven) November 29, the Shang Kang Medicine website long mode starts in Changsha. It is reported that this new type of medicine based on E-commerce http://www.aliyun.com/zixun/aggregation/36284.html "> Marketing model, at present in the domestic is still the first, the focus is to connect the medical e-commerce" last kilometer.

Medicine E-commerce "Last kilometer", popularly said, is the drug finally how to reach consumers. According to Mr. Zhou Tiuhua, chief executive of the Pharmaceutical network, the general E-commerce sales of "The last kilometer", are the use of courier companies to solve. But because of the particularity of drugs, drugs in packaging, transportation, handling, storage and other links, have strict requirements, which determines the pharmaceutical e-commerce can not use Express company to solve. At present, almost all pharmaceutical companies E-commerce "last kilometer", are relying on salesman delivery solution, which cost high, long route, staff shortage, on the other hand also affect delivery speed.

What to do? After a full investigation, the network decided to be the first in the country to launch the webmaster model. That is, the county as a unit to set up the webmaster. Webmaster is responsible for the county's drug "last station" delivery, but also responsible for training at the grassroots pharmacies, health centers, outpatient medical personnel, as well as marketing, expand the market. The owners ' remuneration is shared by the company's profits, not separately.