Differentiated promotion strategy is the root cause of website success

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Renren is currently China's largest and most popular users of SNS sites, a few years ago, it was a small web site called the network, the same period in the country there are 5Q, occupy, film, such as many of the same type of Web sites, and foreign myspace,faceook, etc. are also peering at China's market. After several years of development, other sites have been poured out, only the network of a single show, development good. August 09, the network changed its name to Renren, out of the campus, to white-collar workers and other users to provide services. Looking back at the success of Renren, in addition to the support of capital, more importantly, it has an unknown latitude corps.

In China, as long as the Internet, to avoid and Tencent's war, Tencent relies on its large user group QQ, as long as it is a good model, Tencent in its software to add a button or a few more windows, will be able to kill a second competitor. In the face of the strong threat of QQ, the net, according to the actual situation, made a differentiated promotion strategy, online can not compete with QQ, then the establishment of the line to promote the channel, so a huge building based on the latitude of the army is gradually formed.

The Latitude Corps, as a mysterious division, is never known to the outside world. According to familiar people, the latitude Corps of the school net has contributed more than half of the users at least. The channel construction starts from Beijing University first, they each to recruit the campus ambassador, slowly expands to the national more than 1000 universities. Now almost every university has a latitude member of the school net. Channel construction is a complex and cumbersome work, but when the channel is completed, it has a line can not be compared to the spread of advantage. The dimension team member work is the website promoter, the website carries on the effective promotion, at ordinary times studies The life is the website user, can understand the user's demand more, they become the website and the user an indispensable link. When the size of this channel is formed, the network began to carry out the marketing activities of the offline channel, the best effect is "light up the sky, illuminate the hope" of the charitable activities, this activity not only embodies a corporate social responsibility, and through this promotional activities, also laid the network in the SNS field leading position. Now that the school has occupied all the university's market, in the network changed its name to Renren, in order to expand the outcome, in addition to university channels, Latitude Corps are also expanding to a broader channel.

The same case also happened in Shi Yuzhu's giant group. After the game, Shi Yuzhu has made a deep understanding of the game players, he found that many gamers are not playing computer at home, but like to play with friends in Internet cafes. Shi Yuzhu originally do health care products, is good at doing tactics. When he understood the player's psychology, he began to build internet cafes, employing a large number of ground extension staff to the Internet cafes and other places to promote the game. In this way, Shi Yuzhu led the network in the industry launched a whirlwind. By "Journey" a game, the Giants group successfully listed on the NYSE.

Now information more and more transparent, products more and more homogeneous, more and more fierce competition, good products, not only to worry about the successor of the copy, but also worry about the large crocodile plagiarism, and differentiated competition, can help enterprises from the Red Sea to the blue Sea, the product and even the key to success.