Digital TV integrated Machine market bullish

It times Liu 2015 China will be off the analog TV signal, as the "deadline" is approaching, the whole transformation of digital TV translation work faster, more and more families will be from the analog era into the High-definition digital era.　　Digital TV as a direct access to digital TV, more and more consumers are favored, while manufacturers also constantly accelerate the promotion of new products, digital TV integrated machine market is expected to appear blowout. Manufacturers to push new products at present, the United States, Europe, Japan and other countries and regions of the digital television market are "integrated machine" as the leading. And in China because of the use of different radio and television standards, the signal encryption approach is not uniform, radio and television operators generally adopt "TV + set-top box" mode, so the digital TV integrated machine or less. However, this problem in technology has been gradually resolved, the current can be used "one machine + size card (depending on the card and program cards in one)" way, so that consumers even because of moving the cable network different situation, but also need to replace the small card, and do not need to buy again.　　According to the State Council's 2008 policy on encouraging the development of digital TV industry, the "card separation" system is stipulated in the cable digital TV receiving terminal, therefore, the mode of dual-SIM cards integration will become the "one-machine propulsion standard" in the market. "Technically, there is no problem with digital TV." In LG, Sony, Samsung and other foreign brands led by more and more domestic manufacturers are also involved in the Digital TV integrated Machine market.　　"ISUPPLI Digital TV analyst Wenjun said. This year, the manufacturer pushes the machine to move very frequently, and integrates the whole machine and the current hot LED technology, internet television technology. For example, Konka in this year's CCBN exhibition on the introduction of a variety of high-definition, networked and entertainment digital TV integrated machine products.　　This April, Skyworth launched cool high-definition All-in-one machine E80 Series LED LCD TV, the use of a remote control can be achieved for wired and terrestrial wireless digital signal Full HD solution. Consumers are favored to add "relative to the set-top box + ordinary TV, digital TV because there is no set-top box, to avoid the complex pull line, looks simple and beautiful, more convenient to use, and thus gradually become a lot of family's first choice." "Skyworth brand director Shen Jian told reporters," at the same time, a machine to get rid of the set-top box, directly receive the digital High-definition TV program signal, the whole digital audio-visual processing, no need for the external set-top boxes and other signal processing equipment, to avoid the HD signal in the transmission, conversion process of quality loss "Reporters in the United States, suning and other stores found that many consumers are interested in digital TV All-in-one." "When I was 11 last year, I just wanted to buy a flat-screen TV with a computer and a USB connection." Later, the salesperson told me the integrated machine inside the synthesis of set-top box, you can directly watch high-definition programs. At that time, the online price is 5000 yuan, I bargain in the store, coupled with the old for new subsidies, actually only spent 3400 yuan. At home you canWatch 3 sets of free high-definition programs, after watching the HD program, they never want to see SD. This does not recommend friends to buy one.　　"Mr. Cao, the consumer, told reporters. This year, sales will reach 4 million units "2009, digital TV One machine sales are 1 million units, according to our forecast this year, digital TV market capacity can reach 4 million units," Wenjun told reporters. This year, the size of the digital TV All-in-one has grown so dramatically, from the growth of the flat-screen TV market and the continued promotion of manufacturers.　　In addition, the last year's sales are not big, although this year will reach 4 million units, but only about 12% of the overall market sales, and Europe and the United States and other developed countries than the gap is quite far. Shen Jian also believes that with the continuous development of technology, digital TV One machine recognition, which is also a major reason for the increase in sales this year, Skyworth very optimistic about this year's integrated machine market. Yang Fuzhong, Vice general manager of TCL Multimedia Global Research and Development center, said that the set-top box as a phased product, although in the process of promoting the development of digital television play a positive role, but still not the mainstream of development. With more and more digital TV programs such as cable and ground, one machine will be the inevitable choice of analog TV switching to digital TV.