Domain name registration "legacy issues" Happy net is very unhappy

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Now, in the media and white-collar circles with the domestic popular SNS Web site (www.kaixin001.com) related to a variety of strange stories: the husband because his wife forgot to accept the food and divorce, there are such as procedures, with Excel management of their own vegetable plots; At two o ' clock in the night, set the alarm to get up and receive food, and the long night steal food to cause hair fall off, neurasthenia ...

In fact, these incredible things happen around you and me. and leading you my Life "theme" of Happy Net, and thousands of rubber nets between the "true Happy Network" tort dispute has been the latest progress, Thousand oak in Beijing Thousand Oak Netscape Technology Development Co., Ltd. on the "true and false Happy net" case to the Beijing High Court appeal for jurisdiction objections have been dismissed, which means that the last-year-long " Protracted war "is expected to reopen in the near future.

The incident dates back to May 2009, the owner of Happy net to Beijing's second Intermediate People's Court, accused of another "kaixin" (kaixin.com) unfair competition, because the latter in the site name, the main part of the network domain name, the service function of the website, the service object, Service content and so on and themselves are basically the same. Even then asked the other party to stop using "happy net" and with "Happy Network" approximate name as the site name, compensation for 10 million yuan and public apology. And the accused thousand oak retort that both sides of the Web page and products are very different, there is no the former said infringement. For a time, the case caused widespread concern of the network industry and society.

The bane of the event originates from the network domain name registered at the beginning of the founding of Kaixin. In March 2008, Cheng left Sina and founded Happy Net (kaixin001.com), which soon became the most popular social networking site for Internet industry netizens because of its viral spread characteristics. At that time, registered domain name for www.kaixin001.com, and www.kaixin.com domain name before the establishment of happy net exists, just never opened. After that, the thousand oak nets bought the domain name, October 15, 2008, the Thousand Oak Net official on-line. After several rounds of promotion, thousand oak Net also a wind.

Global electronic commerce expert China Connaught Net Www.nuo.cn said, at the outset, because Kaixin didn't buy kaixin.com the domain name, this is today's "true happy Happy" dispute buried the curse. After all, domain name registration is the implementation of "first come first served" principle, thousand oak bought domain name kaixin.com, this kind of commercial behavior has constituted the malicious competition, at present, is not good conclusive; The controversy focus is the similarity of the website name, this is happy net in the domain name registration when a mistake chess, is also its own historical legacy problem. At the same time, the current China's law in the name of the exclusive definition of the site is still relatively vague, plagiarism and imitation there is no subdivision of the legal basis, so happy net can "win", there is still a relatively large suspense.

Of course, there are many points of view on the happy net, happy net already has 40 million registered users, but has not resolved the domain name problem, always using the embarrassing "kaixin001.com", it is obvious that "kaixin.com" for the net is more appropriate and Orthodox. There is news that, at the beginning of the venture, happy Net once refused to 2% of the shares in exchange for kaixin domain name, and finally by the Thousand Oak network drilled the loophole of the law.

Industry Personage said, true and false happy NET domain name registers the lawsuit, actually indicated the domain name registration management loophole, but. com and so on the overseas Domain name existence registration Management loophole also has been causing the Internet management organization's high attention.

In the country, the domain name management is increasingly strict, the Ministry of Information has ordered the domain name registration agencies in the domain name registration of real accurate and not to record the resolution should be strictly managed. At the beginning of May, the Ministry of public Domain name filing System website published a personal webmaster photographic record of the background map. At the same time, according to recent news, if the data is not true,. com and other domain names may also be written off, which in the vast number of small and medium-sized webmaster groups stirred a ripple.

In the Battle of happy Net and thousand Oak network domain name, can see a good domain name will be to the promotion of the enterprise popularity and the convergence of the popularity plays a huge role, and select the unsuitable domain name will seriously restriction enterprise brand in the later promotion, happy NET is proof. Similarly, the Web site to enter E-commerce, to exempt the site to record this stumbling block, choose Excellent server provider to build the station, in order to let the Enterprise network marketing no worries.