Examples explain how to choose seo Long tail keyword

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Last in the "shallow talk about the long tail theory of SEO" in the long tail theory of some shallow views. Still feel that the words have not been exhausted, said unclear. I think it is mainly on the long tail of the key words understand, these days, every day in the study of the long tail of the theory of SEO screenshot of the Web site data shown, another experience, want to combine this topic in this article to do some interpretation.

Long tail is based on the long tail of the theory, referring to those hot keyword search for a small number of keywords, the HOT keyword contains two aspects, one is the most common name of the general names, such as "China", "Weather", "Love" and so on, perennial search volume remains high. Second, the industry's top words, such as "SEO", "Computer", "mobile phone" and so on, the search volume is also very large. Only associated with the search volume, the long tail keyword only in the number of search volume, and it has no relationship with him.

In particular, the long tail keyword is only related to the search volume, is because the beginner is easy to literally, thinks the long tail keyword "Long" is those words more word combination or the short phrase, but in the SEO world spreads through the Baidu correlation search and so on searching for the long tail keyword also further verifies the long tail the expression form does compare "long", Because Baidu related search must be longer than your search term. But in fact understanding the "long tail", to obtain an intuitive impression from the long tail of the schematic diagram of the distribution of the beginning, then will not think that the long tail with the word has a relationship.

Keyword search volume has an absolute number, which can be learned through the Baidu index. But for your site, keyword popularity is relative. For example, your site to sell the washing machine, and Andy Lau, one day you look backstage, suddenly found that there is a source from the "Andy Lau" keyword, the original is one day you wrote an entertainment review posted on the Internet, from the title to the content have "Andy Lau", Accidentally by a curious netizen in Baidu search the keyword 100th page of place click in. Unfortunately, this extremely popular keyword in your site has become the thousand years of the lonely long tail keyword.

Information asymmetry problem

Fundamentally speaking, the purpose of doing SEO is to optimize the site to find the people we need. Search engines are designed to help users find the sites they need through certain crawl and indexing rules. But the current situation of users using search engines is to search many times and constantly modify and expand search keywords to find the sites they need. Search engine returned to the user's results page, most of the words can not match exactly, can not match the expression form is the key words in other words, and you do not have much relationship with the expected. So many times, users will have the feeling of "can't find" with search.

Web site, spent a lot of energy to do the so-called hot keyword, but in response to user personalized search, some almost helpless. They can capture these long tail keywords, very easy to achieve the ranking of obscure keywords, to meet the needs of user diversification, but because of drilling into the dead end of the popular keywords and these users pass by. This is information asymmetry.

Search engines Like you do these lots of obscure long tail keywords, to solve the user's needs, so that users do not have to search multiple times to find the content they want. They are not willing to be crowded in the hot keyword, this easy to induce keyword piling caused cheating, greatly reducing the user experience degree.

How to choose long Tail keywords

The previous explanation of the long tail keyword is relative to your site, search for a small number of keywords. is not related to the length of words, there are a lot of long tail words are very short. View the site background keyword statistics, these long tail keyword is also your user (I raised the washing machine in front of the search "Andy Lau" users do not count, you should not put Andy Lau's content, I just give a case to illustrate the relativity of hot words). They make up the vast majority of visitors to the site.

A brief discussion on the long tail theory in SEO the second figure is the second page of the statistical table, the long tail of the number of visitors is about 3, I also said in the article, there are also a large number of (tables from page 5th to 17th) keyword Visitor volume is only 1. One of the following visitors is a screenshot of the 1 long tail word.

This is 1 months of statistics, the long tail word has about 1000, if the statistics 3 months, 1 years, then this visitor volume of 1 keyword list will be tens of thousands. And the site of the industry "ozone generator" industry is very small, if some of the larger industries such as computers, then rely on the background of the site to count the number of long tail words will be how amazing!

Such a large number of pet, for each long tail keyword to do optimization, is not realistic.

SEO industry Widely praised method is through search engine related searches to find, or on the competitor's website to look for. This is one of the methods, but search engines related to the long tail word number and imagination is very limited, through this method can directly find 20 on top of the above. On the competitor site to find more is the problem, as long as a bit of optimization, a competitor with another competitor's site keyword coincidence rate is very high, because they look for long tail word method with the first you can think of the search engine related or competitors are basically the same. My example of the site through this method found a total of not more than 30 long tail words, but the site needs long tail Word optimization may be more than 3,000.

In fact, the method is in front of the eye, observe the key statistics, it is easy to find some laws. We do not have to follow this keyword statistics a completely personalized long tail words to do optimization, but to find its common side, to effectively induce. By statistics, in addition to the core keywords, within 1 months 2~3 to the number of petitioners to the key words, at least 2 to more than 3 users in the search input exactly the same words in the moment of the same idea, which produced a "group" concept, proved that the word although it is long tail, but with the common requirements. The long tail Word can be chosen for the value of the search.

is to choose 2 or more than 3, or a larger number, entirely by the site's visitor keyword number distribution range to determine. If the core keyword flow is huge, the likelihood day search quantity has 1000, row in the back from 990 search quantity to 100 This quantity interval has dozens of pages, then the choice 900 above also has no harm, this is opposite.

What about the long tail words with a large amount of minimal search in the back? In fact, the use of this part of the value is also very large, through the conclusion that some keywords can be categorized, "How to disinfect drinking water" and "how to disinfect drinking water" in fact, "amino acid and ozone reaction" and "amino acid and ozone reaction" is the same, Even we can compress from the same similar meaning, such as "drinking water disinfection", "drinking water disinfection" with the above "How to disinfect drinking water" into a class, in the planning of long tail words with one of the main, in doing the keyword distribution appropriate changes, both to achieve a sense of concentration also formed a word on the cover. This is from the user's point of view to solve the pet big long tail keyword problem.

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