Express industry to seek "tall" to get rid of incremental not to increase the dilemma

Newspaper reporter Zhiqiang

Winter has passed, the courier industry has ushered in the hottest season of the year. A "Double 11", the electric dealer earned pots full, express small brother also busy.

In order to harvest and joy at the same time, the express industry should also be calm to examine the insufficient: why the business volume miso miso rose, profit income but rose moderate? To make a big cake, which links to the focus of exerting force? How to improve the automation of information to catch up with the world advanced? To be "tall" is not so easy.

How much higher is the profit?

More secure, punctual, even if expensive 35 cents, can also win the consumer

"Double 11" on the eve of a Courier express a positive adjustment to adjust the price of the notice, blowing the express market a pool of spring. "The price of death, do not rise to death." "In the face of the peak season increase does not increase the dilemma, in order not to fall into the loss of mud, Shentong is also" rough spell.

Shentong is just a microcosm of the express industry. In recent years, the express industry profit margins did not rise like business volume, or even gradually lower. Statistics show that China's Express enterprise income is equivalent to 1/8 or even 1/10 of foreign peers.

Profits have been diluted to a large extent from the increase in competitors. The express market is booming, the eye stare at the capital of Fat more and more. In addition to "four to one Tatsu", Shun Fung, postal courier and other more than 10 large enterprises, the market also has more than 3,000 small and medium-sized enterprises to participate in competition. In Japan and France, the main express companies only 5 and 2 respectively, the industry concentration is higher.

"Many enterprises in order to seize the market, regardless of the price below the cost." "In Shanghai, China Qualcomm Express Executive vice President Rai JIANFA to reporters calculate a sum, Shanghai to Beijing as an example of a single shipment, the cost of about 0.8 yuan, the delivery cost of about 1.5 yuan, the Beijing-Shanghai transport cost of 0.7 yuan, plus the company's headquarters platform for the operation of a single cost, the total cost of roughly 6-8 yuan. In addition, the same city express cost slightly lower, also in 5 yuan. So it seems that some enterprises to throw the "10 yuan 3 votes" "1000 Yuan Bao bin" inevitably not be suspected of malicious competition.

Hit the "price war", there are express Enterprise initiative for, there are also the power of the company to hold a group of factors. At present, online shopping has contributed more than half of the volume of Express business, the electrical business has become the largest courier industry "gold master." However, the online shopping in the way, will express the choice of the right to hand in the hands of the merchant, so that in the negotiation with the express enterprises in the process of natural in the advantage; if not, some electric dealers will also be from the consumer to pay the courier costs to draw profits. Rai Jianfa revealed that some grassroots join point in order to complete the annual task volume, continue to obtain the qualification, will also take "no money, only the amount of" strategy.

Is it feasible to raise prices? This August, the Chongqing Municipal Price Bureau identified, the local yuantong, Shentong and other 6 express companies collusion price increases, there is a manipulation of market price behavior. Prices are regarded as a "monopoly", such a plot in Fujian Xiamen, Hunan Xiangtan, Zhejiang, Ningbo and other place have staged.

For the price war, Yuantong Express President Shangfeng is quite see open: like electricity, express these industries, is highly marketable, "not to the price too anxious, should pay attention to is the competitive environment is fair." "There are also enterprises that should be the right to choose the online purchase of express delivery to the consumer hand," postage and merchandise separate calculate money, the rules of the game is reasonable. ”

"In a short time, the price will be more attractive to customers, more competitive advantage." But the market will pay attention to quality sooner or later, as long as the express more security, more protection, even a single expensive 3.5 cents, can also win the favor of consumers. "Rai Jianfa thinks.

How much bigger is the plate?

"Downward, westward, outward" to open up the Midwest, rural and international markets

October 20, China's annual express volume for the first time breakthrough Bai, officially broke into the "tens of billions of times." The industry seems accustomed to the surge in the volume of business. As Shun Fong President Wei said, 10 billion pieces is only a phased summary, China Express market there is a lot of development space, 20 billion will soon come.

How do we make the dishes bigger tomorrow? In addition to continue to rely on e-commerce, more importantly, is to open up new space, new areas. According to the state Post Office, the direction is: downward, westward, outward.

Early this year, express delivery to the countryside project started. At present, the major express companies are actively promoting outlets to the west and county, township expansion, speed up network layout and infrastructure construction. Since this year, the township network has been laid close to 50,000, township coverage over 30%, rural express business volume has accounted for 10% of the total.

The outward difficulty seems to be greater than the downward and westward, but the cake is also more attractive. 2014, also known as the "double 11" of the first year of Cross-border: Cat International debut, the major electric dealers have also played "buy the world, sell the world" sign. In the "Sea Amoy" people more concerned about the convenience of buying overseas goods, the express industry is more concerned about how much can be divided from the international logistics increase?

Recently, the reporter visited the Hangzhou cross-border Trade E-commerce Park part of the enterprise, whether it is the cat international mainly engaged in the import of large electric dealers, or a lone product network to custom-tailored suits export foreign small enterprises, its overseas logistics are referred to international Express enterprises. Also reported that the current China's highest profit, technology and knowledge of the most intensive high-end international express business market, 80% of the share in the hands of international courier company.

The status quo is not optimistic, enterprises have been working hard. Eastern Airlines under the eastern logistics, the use of flights around the world's advantages, take fresh transport practiced, to do International Express. "Chile's car, from the local farm off, take the Eastern Airlines flight, within 48 hours can be reached in the home of our big city residents." "China Eastern Logistics company deputy general manager Wang told reporters, flight equipped with temperature control equipment, but also to maximize the freshness of the fruit."

Last December, China-Qualcomm Express bought a 20% stake in Russia, began to dabble in Sino-Russian Cross-border logistics, they also intend to buy a local company, the way to enter the U.S. market. "The beginning was the hardest. Rai Jianfa said that the international business involves customs clearance issues, involving the legal right to operate in the area, coupled with a lot of resources in the hands of others, it is not easy to carry out.

In this respect, the rookie network said, will give the express company and overseas merchants to docking opportunities, so that it can follow the internationalization of rookie network layout, overseas warehousing, cross-border transshipment, overseas from the mention of business.

How to get to the steps of informatization?

Application of large data for early warning, automatic sorting link, and promotion of intelligent receiving terminal

"The previous one to the peak season, in order to protect the smooth, explosion-proof warehouse, will be more allocation of resources, but due to only estimates, inevitably unprepared." "Double 11" that night, Shangfeng sitting in Yuantong Express headquarters, appear to be confident. Now, with the information and large data to help, enterprises can observe real-time range of range, range, logistics network node pressure, etc., "arrangements for the car, such as scheduling vehicles more timely, more targeted." ”

Peak season, the volume of business will let express enterprises helpless, and rookie network last year launched the logistics early warning radar, through a large number of platform data calculation, pre-contract consumer demand, analysis of the layout of goods, forecast the most optimized logistics path, even to achieve "orders have not been generated, the package first road. If the risk of excessive busy, rookie will be in time to coordinate the surrounding express company capacity, and business linkage slow down the pace of collection and delivery.

For Express Enterprises, information, automation is the only way to improve efficiency and reduce costs. Take machine substitution as an example, Rai JIANFA Introduction, one day operation 200,000 pieces of express mail, the United States Express enterprises generally need 80 people-100 people, but currently in China to 400 people; if each person's annual salary is 50,000 yuan, the employing cost will be more than 15 million yuan, and if the investment of tens of millions of yuan to add automation equipment, The cost could be recovered in 3 years, "Given that our labor force is getting more expensive, disposable equipment input is clearly more cost-effective." ”

At present, China's express delivery industry has only just achieved the transfer distribution process semi-automatic. In Yuantong Express Shanghai Transshipment Center, general manager Isius to reporters, express cargo into the workshop, has been on the conveyor belt automatic transport, no workers moved to move, but identification and sorting still need artificial, and is at least 5 years experience of skilled workers. In contrast, advanced enterprises in developed countries have been fully automated, in addition to loading and unloading of ultra conventional express, rarely seen in the field of work.

In the sorting link, The Courier "Forces nouvelles" the Tong has tried to "smart recognition." They developed the "end of the storm sorting technology", through the analysis of hundreds of millions of historical data, can automatically establish the delivery address and delivery network connection, sorting staff only need to scan the barcode can be sent to the correct points. According to the introduction, the accuracy rate can be increased from the total artificial 80% to more than 99%.

In the terminal delivery link, the replacement of artificial door-to-door, more efficient intelligent express box is also gradually spread out. In Hangzhou, Zhejiang, the postal department in some schools, communities, to promote a number of express companies to use the common "e-mail station." Courier will be locked into the Express box, the machine will automatically send the user's phone to take the verification code. Yuantong Courier Zhou Lin said, with the Express box, one day delivery more than 100 courier time than the original six or seven hours, reduced by half an hour. "Courier time by the user flexibility to master, courier labor intensity also eased." ”