Facebook design director talks about using data to make decisions

Julie Zhuo, Facebook's design director, shared the experience of how her team used data to make decisions in the Friday Zurbsoapbox event, many of which were stunning, with live audio and content summaries. (Audio address: Http://podcast.zurb.com/15_ZURBSoapbox_with_Julie_Zhuo.mp3)

Julie tells about her product design team who uses the data to analyze how users use different functions, and she describes them as an example of image upload. Her team came up with the following data:

Problem: Less than 50% of users can upload pictures successfully

Solution: In order to improve upload success rate, Facebook Java/flash Facebook file selection function to browser native file selection function, resulting in a 11% increase in upload volume. To improve upload efficiency, the album creation feature is not displayed before uploading.

Problem: The team found that 85% of the users who uploaded the images uploaded only one picture.

Solution: The team found that the user did not know to use shift to select multiple images to upload, so added a hint, before the upload began to upload more than one picture of the hint. The result data was lowered from 85% to 40%.

Julie takes the status Updates Composer (status update editor) for example. The goal of the team is to increase content sharing and improve the editor.

They have tried many ways to improve sharing:

– It's easy to use the editor for text input, but it's not easy to share pictures or share them, so the team improves the editor and simplifies these features.
Results: There was no obvious improvement.
– The team also assumes that if users are able to see their latest updated information after they log in, they may increase their number of updates, and the team adds this functionality.
Results: There was no obvious improvement.
– The team also assumes that it is possible to click the editor to update the cost, so they set the editor to active by default.
Results: There was no obvious improvement.

Conclusion: The Data Display Status update editor is not the best way to improve sharing, so the team decides not to change this feature.

Facebook's original logout page is really tangled, "We ' re sorry you ' re leaving." Tell us why Facebook is not useful. (Sorry you chose to leave, please tell us about Facebook's shortcomings.) The last designer made the change (pictured below), leaving the cancellation account as if it were a summer camp (letting users feel like they were leaving a friend.) This change reduced the write-off rate of 7% per cent of the accounts.

Original link: Http://www.zurb.com/article/515/podcast-of-julie-zhuos-talk-on-how-facebo
This article link: http://www.socialbeta.cn/articles/how-facebook-uses-data.html
Translator: Wisp