Facebook Map Search Why it's hard to be the third pillar

"Sohu It News" Originally, the goal of Facebook's "Graph search" is to be a smart search engine, to help people explore deep social networks, to find content that is too long to be forgotten, or to find blurred content in the information stream News feed. In the January, Facebook launched a vigorous Atlas search and put it on the "third pillar" of the medal, allowing it to expedition 1 billion of users.　　Now, 30% of American English users can use the Atlas search, which becomes the most important product after the Facebook News Feed and timeline. But there are many problems with the Atlas search.　　It's hard to make users change their minds, where Facebook has used search to find friends and join their networks, and Facebook now wants users to become more intent.　　You know, for 9 years, users haven't "really searched" on Facebook, so why start searching now? Facebook wants to change the user's habits, which is a daunting task. Before changing people's understanding of social networks, the so-called Facebook encroachment on Gogole search revenue is only a joke before changing the functionality it offers.　　Facebook handles 1 billion queries a day before the Atlas search, but these searches (if you look for a friend as a search) do not bring real money to Facebook. Ask Facebook: "Why Search?" "Facebook will tell you:" The map search is a form of expression defined by social network users, its content is free, not regulated by the company, news feeds and timeline are determined by the company. "Theoretically, the Atlas search opens a new window, and every bit of social networking information can be accessed according to your own terminology."　　You can use natural language instead of search terms, use it to understand who you want to know, find the place you want to visit, and collect your favorite movie music. In reality, however, it is much more complicated to understand the Atlas search than to enter keywords in the search box.　　Because the parameters of the Atlas search are very strange, there is an open possibility to use it just as you run without a guide to a strange country. Altimeter Group Digital advertising, media analyst Rip (Rebecca Lieb) believes that, in fact, Facebook used to restrict people's search. People came to Facebook to focus on their friends or enemies, and they didn't run for "complex searches" because Facebook didn't allow them to do that at first, and when Facebook launched the conceptual search experience, users weren't ready.　　Facebook search requires users to think "headache" and then ask questions, but unfortunately returns useless information. Bia/kelsey Technology AnalystJed Williams points out that Facebook is a bit difficult because people are getting used to the fact that it only provides one thing: feeds.　　Facebook has launched a search that is struggling with what it originally identified.　　Loren Cheng, Facebook's search product manager, admits that search is an unfamiliar concept for 1.2 billion of users, and Facebook needs to let users understand what it can do. "What should I ask?"　　"This makes many Facebook users confused when searching, and to solve the problem, Facebook keeps tweaking the search prompts when the user clicks on the search box." Facebook is playing a guessing game to determine what the user wants to do with the Atlas search because it doesn't know. "We look at different groups of users and try to figure out what the Atlas search is for, and we want to link it to the user's natural intent," says Roland. Google is also adding social networking content to its search.　　2 years later, Google + claims to have 190 million users, of course, the result is debatable. The problem with Facebook's search is that users are still using it to find people without changing their search habits. Even Roland-Chen admits that the map search queries are mostly looking for someone.