Find a bus Xu Wenjun: Bus travel reservation platform signed 200 teams

Taxi software market Snatch war shows the wireless end of life service scene trend, behind the Battle of wireless payment. Although it is difficult to see clearly the potential profit model for taxi software in the future, it is undeniable that they are better equipped to allocate resources to some extent. Xu Wenjun did not want to copy the logic of the taxi application, he wanted to do is to better configure the existing market bus resources. At present the market is a blank, so he founded the search bus is almost the only domestic bus business travel online booking platform. The light asset model does the co-ordination Xu Wenjun is the hotel management profession origin, before starting a business he does is the hotel marketing and the service related work. Unable to help the hotel users call in time to the bus is his founder to find the bus the original reason. The traditional bus travel and travel team's marketing channel is very narrow, in addition to rely on the network, long-term cooperation of customers and the resources of the community in contact, basically no other channels. So the small team may be linked to the leasing company, and leasing companies will be laying a very small official website, but the team and the user's information docking is still inconvenient, often. It's a common problem for users not to get a car and the team can't find a user. But the bus does not have its own motorcade, only its own official website and app. Its model is simple: the integration of all the shuttle bus resources to a platform for a wide range of sales. It can provide users with search fleet information, booking shuttle bus services, but also to provide traffic to the team and users. September 2013, Xu Wenjun began to prepare for the official website of the bus, not long before the first version of the demo online, this slightly humble site initially functions very simple, but already has more than 10 team resources in Shanghai area. After the revision, the new website for the bus was launched in September 2014, the function is still very simple. When the team wants to show the resources to others or to find users, through me is the Fleet "channel release fleet of bus number, model, contact method, such as empty resources; users need to contact the motorcade by looking for a bus" channel to release their own demand time, place, number of vehicles, number of passengers and contact methods, can also directly query the fleet information call 400 telephone to contact. From the demo version of the online to now exactly one year, to find a bus site signed a fleet of nearly 200. The 200 teams have large and small, big 100 cars, only a few cars, all over the Yangtze River delta area. The number of teams in Shanghai is the largest, while the remaining core cities are Nanjing, Suzhou and Wuxi. Most of these team resources are Xu Wenjun to the line to negotiate, and later through Word-of-mouth marketing has brought a part of the resources. Looking at the existing functions of the bus, this seems to be just a bus booking information online display platform, and many provide housing information platform, entrepreneurs can not clearly see whether the flow into the transaction. But the difference is that finding a bus is just the first step in building a closed loop in the future. The structure of platform information to find the bus now the site function is still less, the user after registration, enter the departure and departure date can display the corresponding team information, and then can see the team's phaseClose the information, contact with the team, determine the next car rental behavior. The future search function will be multidimensional expansion, such as based on the LBS model. Next he will join the team's credit system, service attitude and comprehensive scoring to help users better select the teams they need. In addition to the credit system, Xu Wenjun also wants to join the user's evaluation system. The evaluation system will be combined with the team's own qualifications to provide a richer display content. Only this step from a purely technical point of view should be easy to achieve technical implementation is not difficult, but to allow users to complete the transaction back after the comments, but also need to improve the user stickiness of the site. The general need to hire the majority of buses for enterprises, including travel agencies, outdoor clubs, salons, hotels, airlines and so on, very few personal wedding will also use bus services. The largest proportion of which is the travel agency, because the travel reception is very much, so for the bus fleet, travel agencies demand a high frequency. Large travel agencies have their own fleet, while the medium-sized travel agencies use outsourced fleets. When the bus was online, there was already a business, such as a travel agency that specializes in college travel by looking for a bus to book a convoy. To find the bus fleet are required to first pass the qualification audit, including six items: Business license, tax, insurance, operation certificate, organization code, corporate identity card, these six audits have passed to start orders. When the convoy's receipt data reaches a certain scale, Xu Wenjun will also give the team an integration system, according to the number of transactions, the quality of the team rating, similar to Taobao sellers rank. For the client, find bus online bus booking platform for them to search the bus easier, and the team's credit and quality of service are guaranteed, they will get better service; for the team, the off-season or the hotel's spare bus resources can be fully utilized by the integrated, but also reduce the operating marginal cost of the method. Xu Wenjun Consider, when the fleet resources and the number of users to achieve a certain degree, the introduction of a bidding system, when the user in search of the motorcade in addition to the aforementioned qualifications and points rating, but also to see transparent prices. But it all has to be built in a complete closed loop. Trading closed loop is the prerequisite for the front-end information display only if there is no traffic, resources can not be effectively transformed. But after the flow, how to change the flow of traffic becomes a proposition. When looking for a bus this platform to facilitate a company and a team of cooperation, the completion of the first transaction, the second two sides do not need to contact through the platform. Then the need for bus services to become a one-time consumer users, it may become the team's long-term customers, but not necessarily become a return to the bus. If we want to co-ordinate the team resources, we must transform the information platform into a comprehensive platform that can complete the transaction closed loop. In the Xu Wenjun business planning, find the bus later and third party payment cooperation, the introduction of payment links, the use of deposit + tail section of the way to move the transaction link to the line. When the user finds the team needs to cooperate, pays the deposit on the line, the tail section by the team and the user to settle online.If the deposit is paid, but the vehicle is not in place, the platform will pay the user. On the contrary, the platform will pay for the team. The introduction of the payment link is not simply want to retain traffic, according to the current situation, to find a bus can only provide information and can not detect the incoming users to find the team completed the transaction, so Xu Wenjun want to use the transaction link slowly infiltration throughout the process. From user query browsing data start, to order, car, tracking, collection, invoicing and other acts can track, and even can judge the quality of service in the transaction process. But the trading link can be tracked, and the later service link in accordance with the current market development situation is not easy, because each team has its own ERP system, and even some teams are still using traditional manual records. In this way, looking for a bus can not see the team backstage. If the team's spare resources have been occupied, and the team has not been updated in time, it is easy to trigger a series of problems. Xu Wenjun is still in the pipeline under the line of hot spots, his plan is to sign at least 1000 Shanghai this year's fleet resources. There are a lot of comprehensive web site traffic, but the resources are messy, can not control the various businesses in the station. Compared to this, the search bus has the resources are Class B businesses, so to some extent, it is more likely to control resources. Based on the above considerations, Xu Wenjun and the team plan to develop a standardized ERP system that can be used by the fleet. He hopes the system will help the team better control the flow of orders, more importantly, when all the teams use the same ERP system, the site can be all back to the background of the team, like the hotel's console can see the number of stores in various areas of change, the bus can also update the vehicle fleet empty resources changes. When the team resources can be real-time monitoring, then find a bus can be a real sense of the bus co-ordination. For example, in the off-season, the hotel's bus is basically idle, the platform can help find users, so that the hotel bus can be fully utilized. Moreover, the bus fleet has a very common phenomenon, that is, there will always be free vehicles to appear. Most customers seeking bus services, most of the car is the behavior, back and forth of the need, rarely find one-way. When the backstage system is all connected, find the bus can co-ordinate the empty car, according to the match of time can let Shanghai to Hangzhou's empty car and Hangzhou to Shanghai, the empty car composition related products. From the horse-race enclosure to the ecosystem Xu Wenjun feel grateful that the current online do bus resources integration only to find a bus. He felt that the expansion of the site's fleet resources is the most important thing. As with the taxi software, the transformation of any business model is based on resources. Looking for a bus most of the current revenue comes from the booking fee for joining the shuttle bus service. When the trading link is moved online, the bus will become a direct booking platform, when the team's bidding rankings and advertising rental will also become a source of income, but the future most important is the team transaction Commission. Now Xu Wenjun and the team are going to dois to expand and leasing companies, bus team cooperation, improve the team audit mechanism, as well as the revised website again, improve the function of the wireless side, to provide a better user experience, in order to get through the closed loop to prepare. Xu Wenjun now has no plans to do so, with the premise that he intends to access third party transactions within two years. Speaking of the final vision, Xu Wenjun said, if the front things are done, the future to find a bus also want to do the car after the market service, because the car after the market is Red Sea, bus after the market is still blank. From the front-end bus resources integration into the back-end of the bus after the market, which is his heart perfect ecosystem.