Foursquare will allow businesses to provide personalized local coupons to users in their applications

On the May 9 news, according to the Wall Street Journal (blog, Weibo), location-based check-in service Foursquare will allow businesses to provide personalized local coupons to users in their applications, competing with Groupon, Facebook and other companies.

The "check-in" service provider first disclosed that it planned to offer personalized local coupons in July to allow merchants to purchase specific locations within their new revision applications. All users will be able to see those marketing messages, but they must go to the physical store to redeem coupons.

"We are building a service that will add new customers and repeat guests to local businesses," said Dennis Crowley, co-founder and CEO of Foursquare. ”

The three-Year-old company will compete with many other Internet companies that also target the local coupon market, including Groupon, Facebook and Yelp. Foursquare current user volume up to 20 million, users cumulative number of attendance up to 2 billion times.

In a round of funding that was completed last year, Foursquare received a 600 million dollar valuation, but some investors questioned its prospects, and others seemed to find the app boring. A recent study published in the Harvard Business Review on the value of social media content found that "there is a feeling of disgust at the Foursquare location service." ”

Crowley was not affected by outside questioning. The 35-Year-old CEO recently spoke about the feasibility of Foursquare and how it would compete with other applications.