Handle nets eight points by the word game for fakes open the door
Source: Internet
Author: User
KeywordsFakes eight-way word games
Guide: "Carlo" or "Carlo"? A word of the difference, to pretend true, Shanzhai "Carlo" in the hands of the net hot. This can not help but is full of doubt: behind the prosperity of the group buying market, who is opening the door for fakes? Handle Nets advertising (newspaper reporter Liujiangpo Shen Mei included) "Carlo" or "Carlo"? A word of the difference, to pretend true, Shanzhai "Carlo" in the hands of the net hot. This can not help but is full of doubt: behind the prosperity of the group buying market, who is opening the door for fakes? In the face of commercial interests, how much can the self-discipline of group buyers play a role? Group buying products on the line after the eight checkpoints, is stuck in the business conscience or consumer confidence? Is the "first chain" of protecting consumers or the "ideal" of self expectation? Not long ago, netizens "Sentsam" in the net oneself in the handle net buys to the Crocs hole shoe is the fake experience, soon triggered the netizen to handle the network audit procedure question. Handle network has been strictly to the audit, this year 3 15 was involved in "Tian mother-in-law incident", handle network CEO Wu in admitting "audit lax" at the same time, still declared "product on-line Link has 8 passes (8 persons), these 8 people have one vote veto". "Eight level" "one vote veto" commitment is still in the ears of consumers echo, but after a short time today, the original "promise" but encounter discounts, handle network again appeared credibility crisis. The public cannot help asking: what is the audit procedure of the handle net? "Eight checkpoints" is the solemn promise, or pure word game? The word game on the hole Shoe: Ben "Chi" Loose "" "" Network leader Group buy guide "reporters in accordance with the" Sentsam "to provide the Web site, found the handle Network Canton station group buy Crocs hole shoes page, it was found a lot of problems: first, Crocs Chinese name" Carlo ", But the handle page display is "Carlo". "Chi" and "relaxation" is only a word of the difference, if not carefully, it is difficult to notice the subtle differences between the two. Moreover, for a foreign brand, its translation of the last word is used Mercedes-Benz "Chi" or lax "relaxation", most consumers will not seriously, as long as the same product is good. Merchants and handle nets is to use this point, and consumers play a camouflage, do a word game, so that the vast number of consumers deceived. Second, the handle network to provide supplier home contact telephone is 020-86330225, belong to Guangzhou Crocs Leisure Shoes Co., Ltd. The company's address is Guangzhou Baiyun District Yuan Tian Chunting Garden Chun Ting Street 1th, 208, the website is http://www.grocs.net. And Crocs was founded in 2002, an American company, its product "Carlo" in 2005 was also the famous Footwear magazine "Footwear News" as the best brand of the year. Crocs's Chinese manufacturers are located in Shanghai instead of Guangzhou. CarloChi's Chinese web site is http://www.crocs.cn. Carlo Official website Chinese page clearly marked: "At present, Carlo sales began to enter the peak season, the market appears a variety of counterfeit Carlo brand products, in order to protect the legitimate rights and interests of consumers, Carlo to remind consumers to buy Carlo products in China before the official website to check our entities authorized stores. In addition, in addition to China's official website, good buy is currently Carlo only authorized network sales channels. "Handle NET official propaganda picture reporter dials the Carlo customer service telephone, asks Carlo whether has carried on the handle net to carry on the group buying business." Customer service Miss Tone firmly replied, in addition to good buy, the current Carlo not with any business to carry out online shopping activities. The reporter also found that the handle network of this activity has ended on May 31 this year, and 800 people successfully purchased, in the lower right corner of the screen, the handle network labeled "Do not support 7 days refund" and "do not support expired refund" words. If Carlo's real supplier's family does not have a group buying activity with the handle network, it also shows that all 800 consumers buy counterfeit goods. Plus the handle network does not provide 7-day refunds and expired refunds, which means that the interests of consumers who buy these products are simply not guaranteed. Then, the reporter dialed the handle network customer service phone, customer service staff replied: "We have a strict audit of the product, is absolutely authentic." "The reporter puts forward the telephone number and the factory address, the customer service staff's reply is:" I am sorry, I cannot answer your question. If you say it is a fake, but the manufacturer said it is true, what do you think should be done? "She may not remember that, in 2010, Wu had said to the media:" The complaints of services is actually very high, but we have maintained a 100% per cent rate of customer complaint resolution. "The customer service staff last promised one hours after the reply, but 3 days in the past, the reporter did not get handle net any reply." Netizen question: Backstage audit "Eight votes system" form with dummy handle net of public data show: Handle NET was established on March 18, 2010, current monthly average visit amount break 30 million, open service city more than 400, 2010 turnover close to 1 billion yuan, and still increase at the rate of 100% per month. In less than 1 years of time, handle nets in the "Thousand Group War" group buy the market, become the current domestic large-scale, High-profile group purchase site. But this is a big group buying site, also selling fakes. In fact, "the hole shoe incident" to the handle net is not accidental, nor is it the first time. Handle nets were involved in "Tian mother-in-law", many netizens still remember. 2011, CCTV "3.15" party exposed in the country has more than 400 franchise shop "Tian mother-in-law Wash moxibustion Hall." Sichuan Xichang, a 3-Year-old boy named Zhou has eczema, family listen to "Tian Mother-in-law wash moxibustion Hall" can treat eczema propaganda, for childrenChinese herbal Medicine bath treatment. Soon thereafter, Zhou covered with pus, after the hospital identification, Zhouzi Bojin suffering from serious psoriasis, lifelong difficult. That night, a netizen burst material: Handle nets have been promoted "Tian Mother-in-law wash moxibustion Hall". Handle NET Nanjing station group buy "Tian Mother-in-law Wash moxibustion Hall" on the page clearly marked: "Only 68 yuan for sale!" Original price of 148 yuan ' Tian Mother-in-law wash moxibustion hall ' adult characteristic medicine steaming once (about 1 hours) only female! "It also shows that 18 people have successfully purchased ... CCTV reports that: CCTV reporters in unannounced visits found that the site (handle network) for the cooperative business almost no qualification review. CCTV reporter to seafood cafeteria operator identity and handle Network a senior account manager to discuss cooperation, said that some of the operating qualification has not yet applied. The manager suggested that a different company could be found instead. The manager also said that as long as the enterprise recognition, the handle net can be falsely marked the number of buyers; if the merchant does not provide invoices, the handle net can assist in special marking. A netizen called "Ice" said: "In the purchase industry to maximize the interests of the premise, many group purchase site to the business audit tends to open one eye closed one eye state." However, in the public publicity, the handle network has repeatedly stressed its adherence to the "eight votes" audit principles, 8 people are business expansion personnel, background management (handle), material collectors, managers, city managers, Headquarters qualification audit, operators, operations are responsible for audit, and the implementation of a vote veto system. In addition, the "Handle network will also carry out the early on-site experience service and management of special businesses." Ordinarily, "Tian mother-in-law to wash moxibustion Hall" is more special, do not know to carry out the on-site experience of the staff, is not a temporary? So far the handle network has not given the public a reasonable explanation. This kind does not examine the cooperation merchant qualification, ignores the duty the operation mechanism, and handles the network the high-profile propaganda to be opposite, had to let the person to have the question to its prestige. However, it is puzzling that the "Tian mother-in-law incident" has not yet ended, the handle nets unexpectedly reaped a huge "honor." April 28, 2011, in the "First China Internet credit and Security Service Summit Forum and China Internet Association Network Integrity Alliance Annual Meeting", handle network is authorized as "Enterprise credit evaluation AA grade credit Enterprise". May 10, 2011, the handle network announced GE for its brand image spokesperson. "Buy on the handle, so decided!" "A relaxed and witty slogan makes the handle net a household name. Even so, netizens are questioning and complaining about the handle network. A netizen said: "GE is a celebrity, money, not necessarily to buy, even if the group will receive courtesy." But what about ordinary consumers? "Netizen" Maple Clan "in 360 Group buy navigation complaint handle net Shijiazhuang station buy" Vietnam first row sugar "taste hair dry, astringent, packaging printing is not clear, is a fake. A netizen who calls himself a journalist is "more silent than Black Diamond" in the China Sound Forum published an article called "Hate!" Handle net 19 yuan hairdressing of L ' Oreal is a fake! "The article, said the handle onlineSea Station to promote the 19 yuan "Loyame package" in the use of L ' oreal products are fakes, products far from the Chinese name and production address, and after using the scalp itchy. Netizen "Chzhqcxy" in Qingdao News Network Post said, May 31 in the handle net buys the large Amoy bear not only obviously small a number, and the work is rough, obviously is the fake goods. These complaints, all happened in this year "3 15" party, but also handle network CEO Wu external commitment "product on-line Link has eight passes" after. Industry specification: Long-awaited come out for more than a year, the domestic group buying website development is swift and violent, as of this year August 14, the number of national group buying net innovation high, reach 5,537. However, in the number of surge behind the sale of false, fraud, logistics speed, the quality of goods are not guaranteed, and so on, the complaints are emerging, exposing the industry's quick success, the service system is not perfect and many other problems. In this regard, the Beijing Bar Association consumer Rights and Interests of the Professional committee director Chu Baochang said: "The current state of some laws and regulations, although the Internet business can play a certain constraint, but because the internet shopping has a certain degree of virtualization, so these laws are not particularly targeted." For consumers, group buying is the first to pay after the transaction, the form of prepaid fees is actually unfair. The commitment of the merchant does not play the role of law, so the state should be established as soon as possible to establish a system, the adoption of improved group Purchase network bid qualification, unconditional return, third-party non-profit supervision and other provisions to strengthen and improve the law on the group buying site supervision, so as to ensure the orderly development of the group As for the development trend of the whole industry, the competition of group buying industry has come, a fierce game is quietly underway. It is not only about the wind investment, the business profit model, but also about the operation mechanism, User Service, Netizen benefit and so on. As Song Yanmin, executive vice director of China Group buying Development Guidance Center, said: "To protect the healthy development of group buying industry, group buying enterprises should be pragmatic to do the management and service of the enterprise, otherwise pioneers may become martyrs." ”
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