Hot cool: China's first Chinese social gaming company to enter overseas

Absrtact: Domestic users ' ability to pay, pay habits and the harsh operating environment, so that the hot cool in the domestic although there are tens of millions of players, but the income is difficult to reach the level of matching, which is hot cool, such as domestic social game developers initially launched international nautical chart reasons

July 26 News, domestic social gaming company Hot Cool recently announced the landing of Germany's well-known social platform VZ, so that its business map from Asia, the United States to expand to Europe. Hot Cool CEO Yong to Tencent Technology, the hot and cool global layout began to spread completely.

It is understood that hot cool is China's first group of Chinese social gaming companies to enter overseas, only in more than a year, the hot cool announced that its elite social games in Japan, Korea, Taiwan, the United States, Russia, Germany and other global social platforms, a total of 20 million active users.

At present, the Japanese market is the first overseas development of the hot and cool globalization, and it is also the market that obtains the biggest achievement at present. June 30, the Japanese Gree platform opened, hot cool landed two games, became the first beneficiary of the Gree open platform, but also announced a full coverage of the three major social networking sites in Japan.

According to industry sources, hot cool in Japan's performance is good, "sun pasture" as an example, only the number of users of the Mixi platform reached 5 million, each month to contribute more than 1 million dollars of hot cool income.

Hot Cool CEO Yong said that the future development of the Japanese market will focus on mobile mobile platform, in Japan, mobile platform users account for more than 70% of the total number of SNS users, and the entire social gaming industry, mobile platform is undoubtedly the future direction of development.

At present, hot cool already on the Japanese mobile platform occupies the opportunity. In addition, actively expand more platform channels will become hot cool in Japan, one of the important work. According to Yong, hot-cool is exploring partnerships with Japanese operators to convert mobile phone numbers into new social networks.

In addition to Japan, hot cool three games have been registered in South Korea's largest search platform Naver and Nate Chat platform, the current hot cool in the South Korean market income is close to the Japanese market income of 1/3.

It is reported that the hot cool early in 09 with everyone, 51, Taobao, Tencent, Sohu and other domestic well-known social platforms to cooperate, but the domestic user's ability to pay, pay habits and the harsh operating environment, making hot cool in the domestic although there are tens of millions of players, but the income is difficult to reach the matching level, This is one of the reasons why domestic social game developers, such as hot-rock, initially launched international charts.

After the success of a single market, the risk of diversification into other markets becomes inevitable. In the first half of 09, the Hot "Sunshine Ranch" that landed on Facebook, and through Facebook, hot cool into the French and Italian markets, and gradually landed in the Russian VK, Germany vz and other well-known European social platforms, Europe and the United States map has also been opened.

At present, with Facebook as the representative of the European and American social gaming market competition is extremely fierce, Zynga, Playfish and other social game giants occupy half of the high operating costs for the hot and other domestic social gaming companies in Europe and the United States to establish a high threshold for development.

Some analysts point out that, like hot cool, 5 minutes and other social game developers in a single market success, and then into other markets spread the risk, it becomes the only way for social gaming companies to become stronger.

Yong said that the success of the Japanese and Korean markets has accumulated a wealth of localized operation ideas and a strong flow of funds, these will play a crucial role in the competition in the European and American markets, and hot cool is also learning from the mature technology and ideas of a strong competitor like Zynga, a hot target for Asia's Zynga.