How to improve product search rankings---2 drill small sellers Learn notes

I work more leisurely, do not want to waste on Taobao opened a small shop, operating women, originally wanted to open a shop is very simple, a request to open a upload, clothes good-looking price set low, customers will roll. Really open up just found that is not the case, opened one months at all no one, go to Taobao on a search, scare out a cold sweat, light dresses are thousands of sets, my baby was submerged in the vast sea of clothes, 100 pages later, simply search.

The bitter experience, nothing can casually succeed, small head Baidu bidding tools small set began to learn, first of all the rules and regulations of Taobao, and then on Taobao forum to see the experience of predecessors, see more, slowly have a little experience, according to do, the effect is OK, from a heart slowly made two drills, There is a fixed business every day. Because it is a part-time, no pressure, I almost obedient to customers, hehe. Heads are also higher, thank them.

I put the study to the things, summed up a bit, a reorganization, posted out to share, very much hope that the small sellers just opened the shop to see, may be helpful to you. In fact, these are the contents of the predecessors have been proposed, I just organized and added some of their own language, the main wisdom and thought or their, I am the most contribution to the strength of some grease. Oh, Taobao world, master such as clouds, I hope not laughable!

Large sellers will arrange special attention to their own product search rankings, once there are changes to find ways to adjust. Small head Baidu bidding tools small series think to pay attention to the focus of the day to cultivate the popularity of baby, attention to browse volume, popularity rankings, to find ways to upgrade, once there is a decline should be adjusted immediately.

First, the impact of Taobao stores and merchandise ranked 28 factors:

1: Shopping mall priority, eliminate the second, no protection thereafter. 2: Store High level priority, second to bottom. 3: Cheating degree, no cheating priority, cheating by the percentage case. 4: Violation of the degree of deduction by the degree of violation. 5: Refund rate: Ranked by refund percentage. 6: Conversion rate: Each store hundred people purchase than the column calculation sort. 7: Complaints. 8: Average time per day online (excluding cell phone online). 9: Buyer evaluation score, praise rate. 10: Wang Wang average first response time. 11: Delivery speed. 12: The correct rate of commodity attributes. 13: The next frame time, in the commodity the first 6-24 hours before the order priority. 14: Hundreds baby is complaints. 15: Report no goods related times. 16: Alipay usage rate. 17: Shop window recommended by the Front, not window recommendation back. 18: Shop Service quality. 19: Brush credit accounted for all the trading proportion of the whole shop. 20: The buyer comprehensive evaluation score. 21: Top Selling goods. 22: The normal collection is on the front, no collection on the back, abnormal collection last. 23: The total number of transactions in the last 30 days. 24: Total repeat customer ratio. 25: Single Baby browsing volume. 26: Baby keyword set rate is reasonable. 27: Nearly 30 days baby praise rate. 28: The first train ranking priority.

Factors affecting search Rankings

(a) Search keywords. Set keywords based on buyer's search concepts and habits.
(ii) Remaining time. Baby in the first 1-2 hours before the end of the top ranking comparison, arranged in the buyer online most of the time frame. Prime time: usually 10 to 12 in the morning, 13 o'clock in the afternoon to 15, and 8 o'clock to 10 at night. Prime time arrangements for large demand, the main promotion of the baby; the prime time arrangement is not very demand baby, to ensure that the store in good times have to be the next shelf, to improve the ranking of the entire shop, in the garbage time period must not have merchandise up and down.

To browse the amount of time to arrange their own baby shelves, do not put the baby all over the shelves.

Window position and the time of the next frame: The window is not to let you show your most beautiful baby, but to put the baby on the shelf, the basic steps: Click on the sale of the baby-turn to the last page-select Baby-window recommended-until the election full. At the same time pay attention to adjust the window at any time, do not let the recommended position empty.

Two ways to use the window position: corners-Put the baby every 10 minutes or half an hour to arrange shelves and window recommendations, so that their baby to increase the opportunity to browse.

(iii) window recommendation. Window recommended baby first display, preferably with the rest of the time to use.

(iv) Customer conversion rate. Customer conversion rate is low, ranking will gradually decline.

Iii. ways to improve ranking

(a) The commodity category is set accurately. For reference to the large seller's setting (General large sellers category set comparison specification).

(b) Optimizing keywords. 1. Choose a certain flow of keywords (reference through the through-Train keyword Recommendation tool recommended keywords); 2. Refer to Taobao search page "You are not looking for" the following keywords;

3. According to the search list, keyword changes to set the keyword, the name of the product should be dynamic change, long time no sales and flow of goods should consider the replacement name, and constantly maintain updated commodity information, Taobao will give a diligent reward, you can upgrade rankings. Regular maintenance of items that are not traded will no longer appear in the search results after 3 months.

Small head Baidu bidding tool small make recommendations every 15 days to update the following obscure items of the title or content, and for small sellers, Taobao will also be based on your commodity maintenance of the degree of diligence, to provide preferential "exposure opportunities" to support small sellers.

1 months did not sell goods, must change the name of the product, modify the product information! Merchandise on the shelves, Pat need automatic audit, edit the weight, ranking your ranking! When your product 1 months have not 1 pieces of sales! This time need to change your product name, modify the main map, up and down, to let Taobao review ranking your merchandise.

4. Improve the exposure of keywords. Taobao crawl tools in the crawl priority to grab the relevant product page, in the baby description, baby details as much as possible in the occurrence of keywords. Most of the buyers through Taobao home search products, in the circumstances, to improve the keyword in the details of the frequency of the page, search popularity rankings will be increased.

5. The tighter the property key to the baby the more near the name of the baby, punctuation, as far as possible with/, rather than ",". Taobao will be the contents of the comma at both ends of the content that is diametrically unrelated things.

Iv. How to increase traffic

(a) Multi-channel promotion. Through-train, Taobao customers, Diamond Booth, focus map of these promotional methods are charged, the beginning of the small sellers will try to more free promotional methods: Taobao Forum Introduction experience, external Network forum, participate in operational activities.

(b) Ubiquitous advertising

More evaluation, "shop credit" is every buyer before shopping almost must look at the place. Each sell one thing, the evaluation content must publicize own store, grasps all can advertise the opportunity. You can put the special things in the store, discount big action all write out. More in other related websites, the community to do shop advertising, which is to expand the key to new customers! More in Taobao community posts replies: In particular, to send more original good stickers! Increase the exposure as much as possible, so that the signature shop ads plug into the Taobao community! More in the Wang Wang message, is always advertising, so that your store ads everywhere! More Amoy friends, Amoy friends more opportunities more!

V. How to improve turnover rate

Browse the volume of large consultation, may be the baby description is not attractive enough. Consultation volume is low, can be used to send small gifts, mail and other means to enhance the conversion rate.

Vi. Other Skills

(a) Shop name, classification, announcement keyword application.

Myth 1: Most beginners think shop names should be short and easy to remember.

Actually the opposite! Store name whether in Taobao, Baidu, Google and so can be found, shop name keyword arrangement is the most important! Shop name can only be 30 words, need to be properly arranged.

Example: [XX Shop] 2006 new special Spring Winter jacket sweater/Korean version Ruili fashion lady outfit.

Myth 2: The vast majority of shop dispensers (including many diamond sellers) did not realize that there are so many shop classification, and some shop dispensers for the shop is beautiful using the whole picture of the shop classification.

Store classification keywords and store name key word is almost equal!

Shop Announcement

Myth 3: The vast majority of beginners think that the shop announcements roll around, write more than anyone would like to see. What's more, simply put a picture in the shop notice.

Store notice allows more words, is definitely a lot of keywords to arrange a good place! Baidu, Google's search robot is more sensitive to scrolling subtitles than any other word on the page.

Shop Description Announcement Guest Book Product name suggestions can be considered keywords

(ii) Customer relationship Management

General buyers are like in the past bought Dongdong shops in the shopping, must be in the Wang Wang or QQ to have bought goods customers set up a good group, often contact them, to consolidate an old customer is easier than to develop a new customer.

Timely follow-up to the old customers and new goods to inform, the festival when greeting, like friends between exchanges, sell not only a product, but also may achieve a friendship.

Above by the small head Baidu bidding software trial Station provides: Www.yijianjingjia.com/product