How to implement SEO for medium and large websites

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A lot of people, very many people have mastered the method of SEO optimization, and also have their own success cases, some seoer also successfully entered the large and medium-sized sites to play an important role, but in the face of a huge site, he did not know how to do it, this situation is very much. In the face of a site with only dozens of hundreds of articles, can be very good control, but when you face a huge number of large web sites (generally large web site content of hundreds of thousands of, medium-sized sites have more than 56,000) but no.

This is normal, do seo people are clear: SEO can bring a lot of free traffic to the site. However, in a large and medium Web site, not by you alone to complete the work, but by a lot of departments together to do this site, SEO to change a lot of things basically involved in various departments, then they need to cooperate with your changes. Such a process is very complex, the level of seoer to do very high requirements.

These experiences are believed to have been experienced by many people. The next thing I want to say is why seoer encounter these problems and how to solve them.

First and foremost, SEO does not look like a fixed standard. and a site in other positions, we all have standards, how to do and should not do not have too much objection. So ordinary things, usually involved to SEO, seems to be the SEO team of people, other departments think SEO is very unreal, like a black box, do not understand your next change is what kind of reason. Plus if a SEO team has several people, the level is uneven, don't say to communicate with other departments, their team internal communication is not good. There are different opinions within your own team, even if you have unified statements to other departments, but for many reasons, the information to other departments is also very confusing. The resulting problems are common in many large and medium-sized websites.

In fact, it is not difficult to solve this problem. SEO actually has a standard, for a long time many seoer have neglected its existence, that is "Google website Quality Guide". I always mention this, because a lot of people just don't go to see what is said inside, who can really read the hundreds of articles carefully, can realize that the "guide" to do a SEO standard more than sufficient. And because it's made by Google, there's no more authoritative standard. This makes a lot of Google seo people have a good basis, when you convince the team members and other departments of the time, are very persuasive. There are a lot of details to be found in the guide. Using this guide as a standard can also force you to throw away many of the previously wrong SEO methods. Believe that even those who have many years of SEO experience after this, you will find that you have some wrong ideas elsewhere.

As for Baidu's SEO standards, here to mention, a lot of people, many providers of SEO services that can be targeted at Google, Baidu for professional optimization, in fact, Baidu optimization and Google has 80% is the same, the "Google website Quality Guide" inside the contents of the good, completely can do Baidu SEO. Extra you just need to pay attention to the specificity of Baidu, such as they are not control their own search results, they for their own interests interference algorithm and so on. Even so, you can grasp the overall Baidu SEO, in the optimization of Baidu will not fail. Because the decision of a website SEO traffic is actually not Baidu, but users, Baidu no matter how rotten, also can not obstruct users to find the information they want.

Also, please be sure to believe: Google website quality guide is to help you, not to limit what you can do and what not to do.

Light has these standards, SEO optimization people also need their ability to achieve standards, or in a large and medium-sized website to promote SEO will be difficult.

Now some mainstream argument is: "SEO do a good job content and user experience, others are not to worry about." But in a large and medium Web site, what to do is not a seoer you can decide, this site was established at the beginning of the set. And the user experience, that's what the operations and UED departments are going to do, and a seoer is not very relevant. Since the introduction of SEO this post, its responsibility is very clear, this position is responsible for the existing based on the search engine pull traffic.

In large and medium-sized sites, Seoer often hit the first department is the Department of Technology, a number of SEO changes to rely on them, and some even have to ask their consent. In a bad SEO site, another of these departments headache is the SEO department will often ask many requests, and the technical Department of People do not know what the reason for these changes in the study, changed what to use, how much effect, and in what period of time to bring how much effect even seoer hearts also have no bottom. This makes SEO progress very slow. Some good luck, do SEO may see a little effect, but bad luck, SEO flow but declined. When this happens, SEO department's work will never get other people's respect and understanding. As a boss, he wants to see the effects of your changes, and colleagues in other departments want to do something meaningful.

In fact, many seoer other, is lack of website and search engine technical things to understand. As well as practical experience and independent ideas on this basis. Some websites or SEO training organizations have declared that SEO does not need to understand any technology, and I do not believe that as SEO personnel do not understand the technology can do SEO, whether in large or medium-sized sites or small sites.

Why do you say that? First of all, seoer do not understand the technology, you can not clearly grasp a site all the factors affecting SEO effect. Give an example:

A seoer received a website, the first want to change is the site title and meta, this seoer will think that after the change so many title and meta, the website traffic will have a big growth. Of course he thinks the project will be very successful. But when he put the site all the title and meta optimization is good, there really will be SEO traffic growth? In fact, the project on the line, SEO traffic may instead come down. And why?

Because even if the title and meta change to perfect, search engine is not particularly treated, the site's SEO traffic has only risen by 10%. And this seoer didn't notice: During this period, the Technology department adjusted the server, which increased the response time of the Web page by 100%. This seoer does not understand this and SEO traffic has any relation. In fact, the server response time increased, so that the site lost more than 20% of the SEO traffic. Total SEO traffic from the data to see the loss of 10%. This seoer a lot of reasons he knew, and felt that there was nothing wrong with it, and he would think it was the title and meta change. If he rolls this title and meta back, it can be expected that the flow is down another 10%.

A lot of people are going through a similar situation, not necessarily the slow response of the server, but the details that many other seoer don't know yet. The reason is because many people have learned the so-called SEO knowledge, there are many are not technology as a support of the very virtual theory. SEO is by no means a few simple "attention to keyword highlighting", "pay attention to the number and quality of external links" can be summed up. First of all, why pay attention to these things instead of anything else? To know that any advanced knowledge can be derived from the most basic principles, and then, knowing these things, what will be the details of these aspects? A large and medium-sized Web site, to pull the flow depends on scientific methods, can not rely on those virtual things. Need to have every impact on the SEO flow of the very details of the factors are mastered, but also to how much of these factors affect the SEO traffic has an understanding.

If you understand these related technologies, it is very smooth to communicate with other departments how to solve the problem.

Or just the example, even if you know that the drop in traffic is caused by slow response from the server, so how to solve this problem?

First you may want to tell them why the slow response to the server can cause SEO traffic to fall. This persuasion process, you have to speak to a no contact with the SEO (such as your boss) can understand. From how the amount of the impact of SEO traffic, and how the speed of loading from the Web page load, and then from the server response speed how to affect the speed of the Web page load, you can make everyone understand. Then, when it comes to improving the problem, the technical staff will say that with their technology, the server can only do so quickly. So what are you going to do? It's impossible to tell them to roll back the changes or talk to your boss about it. If you have the relevant technical background, can help them to try to speed up the server response time, and even if the engineer there is no way, but also can be a new alternative, let the ued department to improve the load speed of the pages of the redundant JS code or CSS files, from the front acceleration is.

When you can discuss with the engineer which website's structure has the advantage and disadvantage, and ued department discuss what kind of JS code can actually change the way of writing, you promote SEO already completely no problem.