Mobile Gaming High-level Forum: the way to make money from mobile games

Mobile Gaming High-level Forum: the way to make money from mobile games

News and technology The eighth session of the global mobile games and channels conference held in Beijing on April 10, the conference will be "dry goods and contract" as the theme. The following is the theme of "mobile games to make money," the mobile game High Level forum record.

Moderator: This morning's keynote speech is over, very exciting, there are a lot of dry goods, a lot of insider, a lot of data, a lot of trends, tell you what is reliable, tell you what is not reliable.

Next we will have a more climax of the link, is the mobile game High-level Forum, the next host is my other good friend, business value to host Zhang Peng, we next invite Zhang Peng.

Moderator Zhang Peng: Thank you gold wrong knife. Just listened to a few speeches, feel the harvest is very big, feel the game industry this year is ushering in a new change year. The more changes, the more people need the industry to communicate, so also particularly thanks to the above network to provide such a platform.

Let's take a look at some of the real practitioners in the game circle, including some of our observers, and we'll delve into the money-making in the gaming world this year.

Let me first invite some of our guests to participate in the round-table discussions.

Hot Cool CEO Yong;

Guangzhou silverside CIO Shing;

Valley Games Vice President Mattau;

Widen the game CEO Tam Prudential;

Shell and Wood Software co-founder Bao;

Dcci Internet Data Center founder Yanping;

Tan-Cheng: I am a widening game, widening the game was set up in 1999, used to do mobile Internet software, and then to 2006 to do the mobile phone games, now in the study of smartphones, thank you.

Shing: Silverside is a mobile gaming company founded in 2001, we have been in the field of mobile phone games for more than 10 years of time, this year we are the main product of my "time and Space Hunter", today we may have seen a lot of relevant information, I hope we support, thank you.

Yong: Hot Cool was founded in 2008, as the first company to do social games, we were in the Chinese market, Japan market, Korea market, until today, social games should be very good. Since the third quarter of last year, we have all been transformed into the market, and I myself, like everyone here, believe in the market. Although last year this market is not particularly good, but still a indomitable in Q3, to all the bosses are learning to invest in this market. Especially today, I want to be able to learn from all of you here and see how this market works.

Mattau: Just introduced a few I think are predecessors, including widening, Silverside predecessor company. The valley was set up for a short time, and for two years, founded in 2011, but our Valley team are old people, some of them from our silverside, partly from the widening, so this piece, we should be more humble here, to our big brother to learn.

Bao: I'm a shell-and-wood software, we are starting from 2009 mainly to do Android Market game, the beginning is mainly a stand-alone game, in 2011, launched a network game, is the mobile phone games called "small Empire", but also achieved good results, is still in the thermal operation, Also in the preparation of new projects to meet this year's better market and better environment, but also hope that more players and peer support, can do a better job in the country, thank you.

Yanping: I was supposed to share a report with you this afternoon, but there was a conflict with one of my other arrangements, so I had an interactive conversation with you in the morning, mainly to learn from you.

Moderator Zhang Peng: yanping you continue to say, in the data we have talked about a lot of trends, I would like to take a look at your data from the perspective of this aspect, you see the game industry this year what the market is like, what kind of direction for everyone to do some guidance.

Yanping: I'm going to say a few things briefly.

First, mobile games must be the biggest increase in the market this year, and the future market share of mobile games must be the largest in all games, not to say that now is only a supplementary status, must be the largest.

Second, small and medium teams in the game part of the opportunity than in the other parts of the mobile Internet, because the mobile Internet after the whole shuffle of the mountain, resulting in the small and medium-sized team in other directions, relatively speaking, the threshold is much higher than in the past. But in the game, can have a certain act.

Third, the rise in the market threshold is the biggest part of moving the threshold of the game.

Four, from our research data, the game engine part of the change, the engine part of the change, may be the next stage, the whole hand-travel shape has a significant impact, this direction of the way you go is very important.

Five, you may want to see a new generation of mobile configuration of the Man-machine interface, the human-machine interface changes, may have a greater impact on the mobile part.

And what is the important direction that we have reached? such as body sense of some in the OS even in the chip-level of prefabrication and built-in, for all the development of the industry will have a greater impact, we need to attract attention.

Seven, sensing, only and sensing tightly combined, is the real mobile game development direction.

What is our most extreme judgment? is the real mobile game has not appeared, this sentence is not necessarily accurate, the vast majority of the market products are transferred from some aspects.

Moderator Zhang Peng: Think in mobile games or mobile phone this platform for future entertainment, its morphological evolution or just in the preface, we are now in the preface to see so much heat, so many changes, in fact, it is worth exploring.

We listen to people who are really in the game industry and how they see this year's changes. You have just talked about some, and a long term, for example in sensors, manipulations, human-computer interaction, those things in the future will evolve. Units in front of the point just now, is in the channel costs, flow costs are rising, I do not know how people in this industry to see this trend.

Bao: From the development point of view, we mainly do development, we are relatively low-level, may be that the response to the environment will be more sensitive.

Compere Zhang Peng: You belong to Hanlaobaoshou now, everybody needs you very much.

Bao: Also can not say Hanlaobaoshou, anyway is some accumulation. But the whole market environment, development environment are changing, the industry is facing a lot of problems.

Moderator Zhang Peng: What is the most influential change for you now?

Bao: From a technical point of view such as the choice of the engine this is a relatively large problem. Because we used primarily our own engines, now that the team has expanded and the project has started to grow, including new projects with their own engines, one of the biggest problems is the alternation of technicians and the adaptation cycle of new access. Before because we are few people, like last year, the two years ago may develop mobile phones and even online games do not need a particularly large team can be shaken, if it is to use their own research engine, three or four of people communicate very quickly, can soon adapt to their own this piece of engine things. But when the team size expands, in the technical way, the procedure this together more than 10 person, 20 person's time, cannot as before the teacher takes the human condition, will depend more on the engine itself the openness.

Moderator Zhang Peng: You say this is also a very important trend change, the competition of my environmental changes, resulting in the choice of technology, in the engine choice, in fact, there are some new variables. This is very important.

Let's hear Mattau's new changes in this field that have the greatest impact on you.

Mattau: In fact, a lot of people have said that, in fact, I think the biggest change is that the competition is very fierce. Just now I saw Wu Gang also said such a problem, the best time to start a business has been missed, unless you are a cow, otherwise you still go to a big company inside a good business. Like Goode, Valley, we're going to do our newest product, "Seal God," out of the time in order to improve our product exquisite, we have cooperated with Taiwan to do, that is, this cost will be much higher, but you now do the product, the cost is not a certain level, not put into words, There is not much chance for a single product. This same thing was put on the last or the year before, you may have a lot of opportunities, please people are also such, recruit individuals, the original 10K 13K, and then we talked about a few days ago, a company next door opened 20K, directly over there, this is a very obvious change.

Another I also make some investment, from the investment point of view I recently saw a lot of team to ask for money. There are a variety of, some original when the ISP, some have never done all have, and some do application. Basically everyone is here, so you can imagine how competitive it is.

Moderator Zhang Peng: Although this thing has just begun, also two years of time, began to see the heat, but the industry's great inertia has been manifested, many people follow the inertia in the inside walk, the original in the inside of the people actually feel very much pressure, we listen to Liu always how to see. Now if we look back, we say 2011 years is not very mature, 2012 only just broke out, but now think of it, then it is the Golden age, and then face a different situation. I don't know what you think of the future.

Yong: When we discussed this issue with the business value of the previous period, we were saying that the time of the savage growth of the hand-tour had arrived or had passed? I think this conclusion is quite difficult, any one thing, to say from the current TMT industry, the rise of an industry or an outbreak of an industry, There are three aspects that can erupt on any one hand.

First, the technology is driven. For example, the technique of gravity and touch that Yanping said just now smart phones already have, from this angle Angry birds there are other aircraft, racing game, that wave I think, and yanping a little different, this era has come, has brought a group of companies on the above have made great success, And it's a national success, like Angry Birds.

Second, the channel. In the Chinese market, it seems that a few markets are good. For example 91, App Store, Android. But now there are still new channels not come out, today, we want to mention the Tencent, there may be Baidu, Ali such channels will also be very strong, so I think the channel changes in the hands of this industry, but also in the process of barbaric growth, from this perspective, the hands of the industry is indeed in the savage society growth. Especially when you see this micro-letter. Many people say that the micro-letter also need not be so optimistic, because the various Tencent market is still such a form, it is how, this is the second kind.

Third, the user experience changes. This experience is a new way to use it, whether it's a lifestyle or a behavioral way to use it, so the way smart devices are used, like the social network of the old days, is a social platform like Facebook, it's a real person's social and real-life interaction. It is doomed to the same as before, so everyone feels good novelty, this is actually a user experience mode changes. The changes in experience include whether it's the experience of social networking, the fragmentation of time on a cell phone, the experience it brings to you, or the experience of this kind of touchscreen pad, in which the industry is no longer barbaric. So looking at this market, I think it's really early days, but it's a time of barbaric growth.

Moderator Zhang Peng: Sometimes the market changes, more is pushing the industry to form some rules that form something more orderly, which also means that it is indeed the end of a barbaric era of growth, into an orderly development, even in which the probability of its cost in all respects may fall, but the opportunity is still there, Just the last winners are different.

Listen to Shing how you look at the changes in the industry as a CIO.

Shing: The first few bosses have already said the general direction of the industry, I said that I as a long-term developer of a direct feeling.

The first feeling that 2013 gave me was the change brought about by market expansion. In the past, Silverside did more than 10 years of mobile games, the first stage to do the WAP stage, to achieve a monthly income of 2 million, has been in the industry everyone is impressed. In the era of Kjava, the Imperial and Western Tour can be done one months 400, 5 million, we already feel very good. But in 2013 years, the industry there is no tens of millions of embarrassed to come up with, this feeling is not that we have done a lot of work, but that there is a big premise, is that the market really has been in the expansion has brought about changes. The change in this expansion is not just about quantity.

There is a very interesting phenomenon that now the game on the smart machine is the change of the entire participant population. In the past, only a small number of people, and this part of the entire social structure of the people who belong to the low-end of the people playing mobile phone games, at that time if who do an angry birds, I guess they will not consider. But at this stage, it can be said that we see a lot of national applications have emerged, white-collar is also involved in this topic, even some company executives are also involved in the content of the game, this is a particularly big change.

What this change brings to a team is not only positive but also stressful. The pressure is to say that in the past we do a product, it may not be as fine as the degree of precision, so now the new entrants to the crowd, they are very rich on the quality of life requirements, the corresponding his requirements for the game is also higher, your service can be done in place, some of your past design may be brutal rough a little bit does not matter , but now may not, individual users will even call directly to the Customer service center, you have to give me a solution to the problem, they are very interested in their own interests in the game world protection awareness.

Correspondingly, for a developer or operator, corresponding to do things, not only to do the products, operations and services in all aspects of the link can not fall, to make a good performance, has not been like the past said the game done well, but said that all aspects to do well, to a little watertight feeling, This is how we feel.

Moderator Zhang Peng: I think this is very important to see that the user group, customer base is actually changing, this change is actually an important reason for the industry to explode. Everyone is now game, this is a very important background, there is no such large background, it is impossible to have today's hand tour industry prosperity.

We listen to the so-called Forces nouvelles, in fact, there are a lot of experience in this area, how to see the industry.

Tan-Cheng: Everyone said a lot, I hit the soy sauce, we do is a development-oriented company, so now the face of a lot of large channels of the relatively strong situation, in fact, is very hard. The relationship between the channels may be the focus of the smartphone industry, is not our strength, so I think for the new development company, this is a very big problem, is the channel is very strong, 91, when the music, UC, Baidu and so on are strong, our position is slightly humble, So do the game to do a good job of the game, think of some way to do the relationship between channels. In fact, it is a bit like the treasure of the past, but in the market there are several large treasure box situation.

Compere Zhang Peng: You feel back to this time, this also is now everybody is discussing a question. Is in the game of this industry, if so soon appeared in the channel inside, he may be reversed to his ratio, his value, the upstream of the game developers this layer is not a certain hindrance, this topic we later in detail.

We first said that everyone is very concerned about the topic, we are not all judged, what type of game this year will have the opportunity to be more popular, from your own actual doing things to everyone say, we look at that direction, we do which direction.

Tan-Cheng: Certainly optimistic about the "space-time hunter" this type of action. Because I think now 00 after the pursuit of the action category, like exciting, like the League of Heroes, there is a sense of shock, teamwork, speed of the game bar.

Moderator Zhang Peng: You must also watch this, you say you do this reason.

Shing: Two really put us under a lot of pressure, because we can do it ourselves, but I really do not want too many manufacturers to squeeze in, this is very frank. But I can't control that. So our real ideas, including Silverside's next product, are not particularly in this field. We have always thought that the game industry is a continuous revolution in the industry, their own lives, others will come to leather your life, so we have to do a revolution in the process, our products are constantly looking for new market segments. In my own eyes, maybe we think that the card class or the COC type is already hot, there will be a lot of products out, for us we may avoid this area, we find some new areas.

We also see such as instant strategy, music, dance, race, etc., there is no real sense of the products, so we feel that the game of the market opportunity is forever, only fear you can not imagine.

Yong: I think it's a mild game and a moderate game, and this year it's going to be a big fire. Mild casual games have never been successful in China, in the past basically 20 years or said the past 15 years, online games have never been successful, because the first profit model of light games is based on download payment, now in the North American market, the European and American market is still in accordance with the download payment, Bao certainly know this. And who in China is willing to pay for a piece of software, even if it is not willing to, so in China has never been successful.

But we used to do social games we found that in fact casual games, mildly games there is another way, you can still pay with props, and you can have a lot of people to play, but also the national level in the play, as just Shing said, such as "Angry Birds", "Find your sister" Such products, this is a national-level product , so many people are playing, the principle of the Internet, someone will certainly have income, and there must be a large gold mine, so this is a mild casual game. But this is really very difficult to do, hot cool is also done for several years before we feel that we are to touch a few laws out, we 5 years altogether out of three major leisure game products, are successful masterpiece, this is a kind.

The other is a moderate game, this kind of moderate game is between mild and heavy, also have certain game sex, because the slight game game sex is relatively weak some, at the same time also is suitable for both men and women, although these more will not be the old person, will not be the child, more is 18-30 years old such crowd, Or 18-35-year-old people like that, he's playing with one thing. But it is very fragmented, at any time to play the walk, he can also interact with others, very socialized, so he can get some fun, also do not need him to spend 10 hours, 3 hours a day to play the game.

Moderator Zhang Peng: This is also your consistent judgment of the industry, the company's forte also in this respect, you are not afraid of others to do this.

Yong: We certainly are still afraid, but we prefer to be a cooperative mentality. Because we are in the light game, moderate games, especially card games, this accumulated a lot of experience, from the Japanese market and the Chinese market have accumulated a lot of experience, so really want to join us to explore, learn, the market together big.

Moderator Zhang Peng: good.

Mattau: Just a few of the bosses of my ideas are finished, I also agree, that is, the realization of the strike a better product is more popular. The card class is really hot, but I think this year because of rapid changes in the market, the market is also growing fast, so that from the hot, I think it should be a blooming, that is, there are different products, in addition to our heavy games, light like Liu always said, there seems to be a lot of opportunities. In particular, I think there is a bright spot on the micro-letter above, micro-letter There are many small games, but Tencent is willing to let us do is another problem, maybe Tencent itself hot we are not hot.

But from our CP manufacturer, I am more optimistic like Wu Gang always, have their own ideas of products, have their own characteristics. This product you said heat is not very hot, but it is very vitality, very personality, and even from the point of view of competition than others to make a grade, I think we do this product, we should also be based on their own characteristics to do their own.

Moderator Zhang Peng: Do you think the game maker, his brand will become a very important to their own addition? is his user, including many of his games. For example, we cool out of things I like, I agree, this will not become a big change in the future market.

Mattau: The characteristics of the game are basically like this, such as the World War II, my players have been followed, such as naval warfare, he will follow, this must be a brand, brand effect is also very strong, should be.

Compere Zhang Peng: In this year this kind of change inside, the more intense competition, possibly through the fine to form the brand, becomes very important.

Mattau: Yes, including we do the world ol is also like this, we will have an upgrade version will be introduced to do some optimization such, this is the continuation of our brand characteristics.

Moderator Zhang Peng: The product is very important, we listen to the product level what else to think about the product you should be a very in-depth study.

Bao: Let me just talk about my personal opinion. I am a stand-alone, online games are playing, I do not think there should be a certain product to the market monopoly, or a certain type of products.

Moderator Zhang Peng: The national game is basically not too much, right?

Bao: Yes, but from my point of view, I tend to be more inclined to make products that relate to the direction and interests of the company, the team, and the producer. Because first of all, no matter what type you like, I think there are market space, but it is not to say what fire you do will be able to succeed, this is very relevant to the characteristics of your team. For example, I may be the RPG type of online games contact more, but also more like. So if I'm going to go with the project, I might choose this direction. But as for the card class or some other types are also very lucrative. I know it's a good market, but let me develop it, I think there are some risks, because I am not very cold to this type. Anyway for this year's game type I am still more optimistic about the direction of RPG, but certainly not the traditional type.

For example, from the end of the tour or from the page and even social games, directly to the concept of this type of reference, certainly will not become a mobile phone game standard bar. I think there are several points can be used, such as debris time design, I believe in the back of the mobile phone games, game system design inside, there will be a time based on such a number of settings. For example, spend a certain amount of time resources, or spend a certain amount of time to accomplish something, you need the player to wait for such a concept. There is the operation, the end of the tour and the page tour based on the mouse, keyboard or the game based on the joystick of such operations, in the hands of the above affirmation will be more and more, the combination of touch screen will be more easily accepted by the player, so these two points I think can be inherited, but other aspects can completely use a relatively new mentality to treat it, more to do some improvement.

Moderator Zhang Peng: You say the core meaning is not to look at the type of light, each type in fact have a masterpiece, can have money, not to say a type can eminence. But under this type how to make the product more meticulous, more with the mobile phone crowd and user habits, in fact, there are many opportunities. So this year, there may be a lot of innovation on this level, because of the competitive environment, in the product has this pressure, may be born innovation.

Bao: I think I'd rather be creative. No matter the size of the team, I think only people innovate, to be able to make this market more and more big, AO otherwise just like many years ago, the game industry, for example, because of a lot of duplication, piracy, so that players lose confidence in the entire market, all companies are facing a very difficult environment, I think may be to avoid this situation.

Moderator Zhang Peng: yanping play games? What kind of game do you play?

Yanping: I play the Flying class. I agree with some of the points that have been said earlier, but from our point of view, we are looking at three issues in 2013.

First question, we think that in 2013, 2014, the mobile end is more likely to have a great game of the people, although the mobile end of fragmentation, although the market is more small, broken and so on, but in 2013, 2014, in the mobile end is more likely to have a national game, is the user's magnitude is very large, Everyone is playing with so one or two products.

The second question, the channel change, because we are the game and the channel of the Assembly. Channels are indeed moving towards concentration, but in fact the channel is also moving towards decentralization. Mobile game channels at the end of 2013, at the end of 2014, we will see that there are scale, strength, you can use my channel no fewer than 10, so that this concentration and decentralization is synchronized in progress.

The third question, we have a question mark, like touch, rock, hot cool Such company, there is no possibility to become a mobile game stage grand, Giant, NetEase, Tencent? The likelihood of the market flop. Because everyone saw the game like micro-letters coming out soon, now in the market relatively fire big company's hand tour is very few, when big company all come in, this market will be turned back again, in fact we hope that the new power can rewrite the pattern of this market, but this kind of hope to tell the truth has a kind of wishful thinking meaning, Look at the future of the year, the two-year market development changes. Including the company such as Liu Total explosive, growth and so on.

Of course, I also have a point of view to add just now, is that entrepreneurship is never too late, does not exist at this stage to do. It may be that the market threshold is high or that the angle needs to change.

That's the problem.

Moderator Zhang Peng: when it comes to change, when the industry begins to prosper, the people who are slow to move are also smelling and starting to act. For example, like Tencent, they are in mutual joy that piece of mobile phone basically nothing, but now micro-letter This thing above the game will be what kind of pattern, what kind of pattern, there are a lot of unknown. I want to hear Liu. You are also a very successful hand travel company, if in the micro-letter game, is also an open platform, we first imagine, if it is a allow everyone to play together, you judge it is to the original on the web side to pour 19, pour 28 of that feeling, Still can insist we in the hand swims inside everybody is notoginseng this pattern, you judge judgment.

Yong: I think it's a very sensitive one, but I think it's a very central issue. The question of the lives of all of us here is the core of the business model-the proportion.

As we talked about barbaric growth just now, Zhang always makes it very reasonable that whether an industry is orderly or not, if it is relatively orderly, its barbaric growth is indeed over. So what is called order? is an ecological chain. Whether it forms a more complete ecological chain, there is a content provider, content operators, distributors, there is a channel, as well as to the final user, I think the move on the ecological chain has been formed, this is no change, Tencent is also in such an eco-chain to add an oil to continue to magnify the effect, so its ecological chain formed, barbaric growth is basically the end of it can be said to be.

And after this savage growth is over, whether the industry is healthy, this health depends on the quartet, the user spent 100 yuan, the remaining three parties how to divide the problem, and the remaining three, we say whether the channel is very strong, this everyone said the last channel, affirmation channel finally is very strong, I actually slightly have different views.

We look at this, this is actually just talking about the problem of the giant, what is it? Tencent, if there is no micro-letter, his hand swimming will be what? We're really hard to imagine, you know? Without the micro-letter, Tencent is doing a very good job, and I believe it may be better than all the companies we have here, but it is a little bit. It's not a magnitude, two magnitude. He will be one of the best companies and micro-trust himself to promote his products.

So speaking of this partitioning, I think that the micro-letter is China's mobile internet, which makes us all very uncomfortable, let me also very uncomfortable, but this is the truth. The second is that this is a catalyst for the growth of the mobile internet in China, and if there is no such thing, the market is not big enough, it's really getting bigger. But at the same time Tencent has a responsibility to put this ecological chain to maintain good, you have to let everyone live, we drink some meat residue soup is also possible, at least to survive. I think Tencent is thinking about it.

So I myself think of the previous 91 such partitioning, developers accounted for only 10%, at that time I remember 2006, the initial yanping still in the micro-BO 2.0 seminar, when Cai, Chen a boat they have gone, in your office, West two ring small meeting room, crowded, but then everyone open, The proportion of Tencent is also open, anyway from the initial division ratio is relatively low, up to now about one-third developers accounted for, I think this trend is absolutely irreversible. And Apple himself took 70% out, Facebook also took 70% out, we do not expect Tencent to be so generous, but also hope that it will be better.

Moderator Zhang Peng: Say not to become 19, I think you said this is very pragmatic. I think today the industry is facing a turning point, the Giants are also in the killing, their movements, their behavior must have an impact on the industry, listen to us here have some different views or other points of view to supplement.

Mattau: I add, there is a very real algorithm, now the channel with the page swim than, in fact, will be more dispersed, hand swim 91, Apple Channel, this is not Tencent. So there is such a channel, it will force Tencent relatively generous.

Another fact is to see the trend, not to say that Tencent, in fact, 91 per se is also slowly improving, secretly improve, this is very normal, because he concentrated. Where do you think you're going to end up? See how strong his channel, if it said concentrated very badly, it will go to 91, which is certainly, very normal. But I think it should not return to its original state. Because now the channel is also just forming, for example, 360 competitors exerting force is also very strong, including Baidu these, Baidu in the page to do poorly, but there are so many competitors, limited Tencent micro-letter channels.

But another problem is, I think it has a feature, micro-letter and Tencent Wireless still have a difference, micro-letter channel capacity is very small, the capacity is very small can not be the same as the original page swims, put so many products down. So this channel is actually a bit blocked, it is possible for this reason, it will be divided into the increase, it is possible, or the threshold of product access increased.

Moderator Zhang Peng: This analysis makes sense.

Bao: About the channel we as a developer have some feelings, say feel it.

Because we were mainly in Europe and the United States market, we started in 2012 to do the domestic market, I would like to talk about our process in the more interesting things happened. Because we are not particularly familiar with the domestic market, and do not know the channel and the cooperation between developers of the rules of the game. I also with some other specialized companies to do the domestic market, I think there is a vicious circle in the inside, is the channel may look at the game, even if he is optimistic, will also see a short period of revenue, such as two weeks, one months such a short revenue. This is a lot of pressure on the product.

For example, such as "Immortal Road" some of the revenue will be in a short time of the game, will be very consistent with the taste of the channel. But this type of game is not necessarily a long life cycle, it may end its life cycle in a few months and half a year, and for developers, it takes a lot of energy and time to develop a product that has only a life cycle in a few months to half a year, and I think that for developers, his investment is not worth it, But if he doesn't, the channel will not be able to see his product, because you these two weeks or say a few months of data performance is not good, then I may be ranked above will give you down, or say not to push you, so you disguised also make money. So the development takes a very short time, as soon as possible to make products, hope the channel to promote him, so there is a vicious circle, more and more compressed development time, in a year to develop more and more products to different channels, and even some developers do not divide, I will sell the product to the channel, Sold by the number of words, I developed 10 a year to sell 10x unit income. But if I develop a lot of energy to develop a product, this product if the initial data performance is not good, so I will not be back to the initial investment.

Moderator Zhang Peng: I understand what you mean, that is, some of the channels of their own choice, in fact, sometimes there is no positive cycle of the industry. But this thing, we sit on the top of the just no channel of people, in fact, I think the channel people must say, our survival model can not light for your sake, we also have their own things, you think I get so large installed capacity is easy ah? Sure they have their ideas too.

But I think there is a point that we have just discussed, and it is very important that this product is the core force in the industry when it enters a turning point, leaving the barbaric growth and regularization. In particular, for example, the key companies, the key channels, they should be the long-term development of the industry has a thinking, right? This is not just a short-term, next month, this year's revenue, it may have a long-term thinking, it has a real, long-term virtuous cycle, While there are some things in business that can't be idealistic, it's really something to think about.

Yong: I am very much in favor of the view of Zhang, so I said, like the micro-letter has the responsibility, the obligation to think about this problem, to maintain the ecological environment. You want to travel anyway now is in a steady growth or even stop growth period, if the mobile phone game industry does not maintain good, the industry assumes no, the future including Tencent such companies, how he to survive ah? What about him? I think it has this obligation too, so he does have to do it well.

Moderator Zhang Peng: And I think not only Tencent, all of these industries, the key to the bottom beam, we may all be thinking about this problem, hoping to be able to form some positive cycle in the industry.

At last we had time to relate, and I thought every one of us could come up with a concluding remark. You can be a certain expectation of the industry, or a judgment of the future, or an invitation or an inspiration or a reminder to other peers.

First from the yanping, Yanping is the best in the short language to give us an intriguing, you have a word to the industry.

Yanping: Mobile game is now the smallest, the future is the largest, entrepreneurial never late, and channel changes may be the largest, existing channels do not be happy too early.

Bao: I think I would like to say that the future players must be mobile gamers.

Mattau: In fact, we play the most real thing is that we have to concentrate on doing a good game, to provide players with the best products.

Moderator Zhang Peng: This is the best response to environmental change.

Yong: I'm just saying, I invite you to pay attention to this ecological chain of mobile games, by the way, in the afternoon of Friday, 12th we will have a micro-letter greeting in the hot cool, such a developer's party, also welcome everyone to join together, let's share some ideas.

Shing: I say to the developer friends, the 2013 mobile gaming industry is a glitz and prosperity, I think all the developers friends, we feel that we should do is focus on research and development, adhere to good products. I think this sentence also applies to all of our developer friends, wish you 2013 good luck.

Tan-Cheng: I would like to thank the Big Hand tour, including Tencent, when the music, 360 ..., help us to do this mobile gaming platform more and more fire.

Moderator Zhang Peng: The core of our discussion today falls to the last, no matter how the industry changes, as a hand tour of the enterprise, as the industry chain, we first have a long-term thinking, and then there must be a belief in the strength of products, believe that the power of innovation, this is the real power to determine everything.

We thank the guests for their wonderful sharing, and thank you for listening, thank you.