Network Marketing: How to let Enterprises go online at the same time more on the road

In layman's terms, the marketing activity on the Internet is Network marketing. No enterprise will ignore the status of marketing, but the network marketing work is a lot of people to ignore. We often see a lot of websites, the page is coarse, the picture does not show, link error, the function of the website is near to zero.

The marketing work of Enterprise website is a work from inside to outside meticulous as micro. Often encountered such a situation: do you have a corporate website? A: Yes. What's your Web site? Oh ... I don't know. Think about it, even their own company's Web site can not remember, how to expect others to remember? If you don't even look at yourself, can you expect someone else to go?

Network Marketing is a new marketing technology, but also a kind of consciousness. The development of network marketing is the main embodiment of corporate Internet consciousness. In electronic commerce (mainly refers to online shopping) is also subject to the objective conditions can not be fully realized today, through the Internet Information Communication, the enterprise has a very realistic significance. The combination of information communication on the Internet and business process under the net can bring direct benefit to the enterprise.

Enterprises to carry out network marketing, first of all, from the awareness of the role of the Internet. For enterprise Information Communication, there is no other means so economical and full of potential. We do not talk about online marketing is the most effective, this is because the characteristics of the network (fast, no geographical constraints, wide coverage, etc.) determines that people only use these characteristics, can play its maximum role, it is the most potential. The more you ask for information communication, the more you can gain through the Internet.

Enterprises to carry out network marketing, but also the need to master the rich knowledge of the Internet. Search engines, emails, forums, announcements, etc. are often heard or used in things that can be really mastered also need to be seriously analyzed and treated. The network fictitious community, has its own many characteristics. For the general Enterprise to master some network marketing software is necessary to use. If you don't want to worry and spend money, you can find some online marketing service providers to work for you. Of course, their understanding of your industry and your products is to promote the premise of your products with the continuous development of network technology and environment, online enterprise publicity competition will become fierce. The Network marketing technology unifies the website development technology, will be the Enterprise Network application important link! The key is to establish your network Marketing awareness!

Recently, "Sales and Marketing" published the "Traditional enterprise: The Internet is not on the road, the article will be the main reason for the network marketing of various types of traditional enterprises blamed on: employing two extreme, input and expected randomness and unrealistic, huge turn costs, and other major reasons, the conclusion is that many people in the industry accepted for the moment. Unfortunately, the author finally failed to propose solutions to the contradictions. Network marketing, how to let Enterprises go online at the same time more on the road, is worthy of many small and medium-sized enterprises and network marketing service providers think and pay attention to the problem.

"Tao can be said, very way", whether the enterprise itself, or network marketing service providers, must understand the Enterprise network Marketing "Road" in Where, "Tao" The real motivation is what, everything must be in line with the actual needs of the enterprise, seeking truth from facts, from the actual, enterprise network marketing approach to the choice of the same application, How big the feet, how big the shoes, small and medium-sized enterprises must choose the enterprise's own economic scale of the network marketing model, product line of a single enterprise, there is no need to make a large and complex program, a wide range of functions of the Network Marketing web site, after all, regardless of the actual investment, the end is definitely a disproportionate return.

In the establishment of an enterprise size and product characteristics of the network marketing budget, choose what kind of network marketing strategy is particularly important, the need to accelerate enterprise information construction, on the construction of a gorgeous eye-catching website, the need to enhance corporate visibility, increase the site advertising also may not be. However, no matter what kind of network marketing enterprises choose, can not deviate from the goal of network marketing, the essence of network marketing is still not out of the purpose of marketing, corporate Internet is only a form, the road is the goal, and this "way" more accurately said should be the marketing of enterprises. Not long ago, a more than a network marketing customer service representative to introduce his customers to network marketing understanding or "my company's everything in the Internet", let people laugh and cry. The guy clearly confuses the internet.

If you want to fundamentally help enterprises solve the problem of network marketing, the first solution is the network Marketing awareness of the problem, cultivate small and medium-sized enterprises to invest in network Marketing awareness, to recognize the necessity and urgency of network marketing enterprises. such as Baidu Robin Li "3 years later do not operate the Internet retailer will be difficult to survive" forecast, presumably will attract more small and medium-sized enterprises to network marketing attention to the heat, how to guide more and more small and medium-sized enterprises into the ranks of network marketing, is the vast number of network marketing service providers are currently an urgent task

Second, to enable small and medium-sized enterprises from the network marketing process to obtain the ultimate benefit, experience the actual charm of network marketing, SME Network Marketing "on the road" source power. Network Marketing products are mixed, small and medium-sized enterprises will inevitably be overwhelmed, there is no choice, so shrewd and pragmatic small and medium enterprises are undoubtedly favored those who can help them solve the marketing dilemma of the network marketing products. And a more than one-stop network marketing platform for the purpose is to enable the majority of small and medium-sized enterprises to understand what is network marketing, with the most real network marketing effect to help SMEs improve the network marketing investment returns, really from the network marketing benefits.

A large number of SMEs through its rapid promotion of sales performance, in the financial crisis under the impact of the Torrent Yong Jin.

High-quality Network marketing services are enterprises on the Internet to protect the road. Small and medium-sized enterprises lag behind the network marketing theory, the important reason may not be the majority of small and medium-sized Enterprise capital investment problem, network marketing process cumbersome and the lack of service will also dampen the enthusiasm of SMEs. After all, the network marketing market is different from the traditional marketing market, has its particularity, such as the decentralization of basic network marketing services, network promotion mode of diversity, in a specific time will become a hindrance factor, And a more than the Network Marketing 2.0 outstanding is the integration of network marketing resources, the implementation of the overall network marketing solutions, basically can solve the enterprise Internet worries.

Enterprises to access the Internet and not on the road, the real reason may not be in the enterprise itself, but in the overall network marketing immature, network marketing supporting services to keep up, when the network marketing concept, small and medium-sized enterprises mature enough, I believe that enterprises on the Internet is not a dream. (Zhonghaipo/essays)