New York Times: Oracle Development plan raises customer concerns

Introduction: The New York Times Online edition of the Tuesday article said Oracle will hold the annual "Open World" meeting this week, and will show the company's future development plan, that is, to provide all the necessary technology, software and hardware.　　The plan has raised concerns among customers and rivals. Here's the full text: In the hardware market Oracle's customers are concerned that Oracle is doing it for the benefit of the company, not the client. Such practices, they argue, will not help customers save money, and in the long run increase customer spending.　　Oracle will develop other products with the advantage of the software industry. Many companies use Oracle's software to manage information. Last year, Oracle's revenues were $26.8 billion trillion, and the company's target was 100 billion dollars for annual revenues.　　Oracle has acquired 66 companies in the past 5 years, mostly for software developers focused on a particular area. This year, Oracle bought Sun, a hardware company. This suggests Oracle wants to further control the company's technology purchases and dominate the market. This has made Oracle's traditional partners and clients feel uneasy. "It's very scary for some people," says Jason Carey, a database software developer at a credit service company, Jason Kere. "We are becoming a store full of Oracle products, but this is not our choice," said Maureen Miller, director of technical equipment at the National Science Foundation (Molin Miller). They bought every company we traded with. And we don't want to put all the eggs in one basket. "Larry Ellison, Oracle's CEO, Ellison that the company's new strategy is good for users. "If you want to move faster and get a more reliable system, you'll be happy to spend less," he said this week. "There are many advantages to integrating software and hardware," he says.　　However, users are sceptical about this claim. Oracle's core business lies in the database market, and the database is the key tool for business management information and transaction processing. As a result, Oracle has an unmatched advantage in dealing with clients.　　Because of this advantage, Oracle's sales reps often have a bad reputation. Through a lot of acquisitions, Oracle extends the business from database to enterprise software. Oracle's products can help companies manage technical equipment, employees, sales, inventory, and customers. After acquiring Sun, Oracle will be able to package software and hardware sales, similar to its rival IBM.　　Oracle executives say the company can build better, faster and cheaper products through the integration of hardware and software. Oracle's approach is similar to Apple's, which restricts user selection and controls key parts of the computer.　　This is in contrast to the PC model in the computer industry, where PCs with any kind of hardware can run Windows systems from Microsoft. Later this year, Oracle plans to choose someHouseholds and provide them with a package called Fusion. The package took Oracle 5 years to integrate Oracle's acquisition of many products onto the same platform.　　The package includes features from a number of companies such as SAP, IBM, Microsoft and Salesforce. Rejected by the user however, the user does not welcome such moves as Oracle. For example, some of Sun's biggest clients are Wall Street financial institutions. When Oracle limited their use of sun technology earlier this year, they fought back.　　Oracle finally made concessions to allow HP and Dell to provide sun software on their hardware. "Users will always object to giving a company too much control," said Israel Hernandez, head of research at Barclays Capital Software industry, Islaire Hernandes. Companies, including HP, IBM, Cisco and Oracle, have identified plans to develop data centers. Oracle is currently competing directly with former partners Hewlett-Packard, Dell and Cisco. "We will see more and more centralization because this is the direction of market development," Hernandez said. "This week, Oracle hired Hewlett-Packard's former CEO Hurd Mark Hurd to be the company's co-CEO. Analysts say the appointment is in favor of Oracle's development. "As Oracle continues to evolve, we need people who have the experience of managing 100 billion of dollars of business," said Safra Catz, Savera Caze's other co-CEO. "If the revenue reaches 100 billion dollars, Oracle will be on an equal footing with HP and IBM," he said. "Oracle's statement suggests Oracle wants to be more active and seek growth," Hernandez said. This means that the company will do more mergers and acquisitions. "(Nan)