News soft text More trustworthy how to write good news soft

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Most of the news on the Internet is implied by advertising, such as the recent listing of Facebook before the IPO, the major portals are almost daily coverage, which can not exclude Facebook for a successful launch, although Facebook did not log on to the Chinese market, it is learned that many Chinese enterprises in the international market, All started with Facebook, such as the famous Haier Group in China. Today, the role of soft paper increasingly powerful, it is the product and Web site to promote one of the ways. If a piece of article has been reproduced several times, brought a number of rich outside the chain, and more important is to bring customers, then this soft article is very successful. Soft text is soft advertising, is a commercial advertising nature of the news, the ads written like news, can improve the authority of the article, so that the site or products to bring access and view users. Has a very large potential commercial value. We found that Sina, Sohu such websites often see a number of links with the article, this kind of journalistic article is actually soft wen. How to write an excellent journalistic soft text, should pay attention to the following points:

First good at catching up with the latest hot spots, the latest news. News source is the clue of news event, that is how to write an article from a topic or an event to introduce the product introduction. To let the media report or reprint, you need high-quality news sources. But generally, this is very difficult, because the media can not report your products and websites for no reason, and many news sites also limit the number of commercial soft text. So it's very important to find a good news source.

A period of time before the very fire to create "chastity nets" news is wildly reproduced, we analyze. In fact, Chastity Net is a forum, but add a "chastity" label is very readable. The press said that a certain female, promote not to have sex before marriage and so on, in fact, this news source is derived from a behavior; For example, I was impressed that the Wang teacher resigned from CCTV founder of the network, the incident was also reported by the media, and its domain name outside the chain has been crazy increase. Although we do not have a unique celebrity advantage, but also from a number of small things to start.

Second, the report should be timely. The timeliness of the news is understandable, and if it happens, it will be able to write some news immediately. If you write an article that is "old fashioned", then the media site will not be too concerned about the content of your article. To make the soft text look more like news, it should be timely. But the general company to promote the content of the product is very simple function introduction, how to look more with news characteristics? The method is to describe the occurrence of an event and then introduce the product. To combine the content with the product perfectly, this requires the editors to get their heads together. For example, summer comes, people easily get angry long acne, can introduce acne products. If you want to introduce other skin care products, it is necessary to make the summer easy to change the skin as a topic. For example, now a lot of entertainment sites on the soft text of breast, is generally a certain occasion, such as the dew point of the star wearing start, so that has a certain timeliness.

Pay attention to the use of the news body writing. To make a soft article look more like news, out of the need for high-quality news sources, more important is to adopt the structure of the news. The format of news is generally the title, message Head, lead, main body, background, end and so on several parts. This kind of structural writing can be both readable and accepted by news website editors. We all learned to write news in school, and then combined with the current news site should be able to write the wording. If not, you can go through some of the news writing books, a good taste.

The last point is to be good at putting news on the product. A soft article if no product or site introduction is a failure, how to introduce products or sites at the right time, is very elegant. This is not a dogmatic rule, but a flexible application. You can use the product as background information, or randomly put forward "such as certain products and certain products", anyway, to cater to the reader's taste. Let them think your citation is reasonable, and if the reader is interested, he will take the initiative to search your product or website.

The above is to write good news soft text suggestions, of course, to write a soft paper needs a long time of grinding and learning, website optimization Stress strong executive power, then, want to write a good news of the dissemination of soft text, need to constantly pondering and constantly write. Day Cat: http://www.loj.cn starting A5, reprint please keep the link, thank you!