On the value of Light blog service

Introduction to Tumblr

Tumblr was formally established in 2007, since its inception, it has maintained a very good momentum of development, while the domestic from dot net, grand push he has launched class Tumblr service, this is called the Field of Light blog received more and more people's attention, This article tries to discuss the value of the light blogging service with everyone. You are welcome to discuss with me through Weibo @web20share

1.TUMBLR Brief Development History:

2007 Tumblr official establishment.

December 2008 won a second round of 4.5 million dollar investment sponsored by union Square Ventures and Spark Capital.

500,000 users at the end of 2008

2009 acquisition of a Tumblr iphone application.

March 2010 Tumblr launched BlackBerry apps.

The total number of users in August 2010 reached 7.2 million, and these users posted a daily number of 5.2 million.

December 2010 Tumblr financed 30 million dollars. The deal was valued at $155 million trillion. (Sequoia, Spark and Union Square Ventures spent 30 million of dollars, of which Sequois invested 2OOO million, Spark Capital and Union Square each contributed $5 million.

December 2010 Tumblr user Number 11 million

2.TUMBLR Basic function:

Tumblr allowed to publish content including text, pictures, links, music, video and so on, each user allows to create more than this account, each account has a similar: xxx.tumblr.com two-level domain name. (Via)

Text text support HTML, the number of words is not limited.

Photo images can be uploaded jpeg, GIF, PNG, BMP, single MB, also available URL map, can be annotated.

Quote quotes couplets functions.

Link link is placed on one of the links and then annotated.

Chat chat and put on some conversations.

Audio music limit upload a day, size 10MB, only support MP3 format, but also can be used in other space web site to paste music.

Video videos provide an FLV-formatted movie inline (such as YouTube), and the upload mode is uploaded in Vimeo.

Ii. Analysis of Tumblr model

Many people call Tumblr a "light blog" because they think it is a form between blogs and microblogs. In terms of characteristics, Tumblr and Wordpres,twitter, Sina Weibo, Facebook are still different, simply list some of their differences.

Tumblrwordpresstwitter Sina Weibo Facebook

Share content text, pictures, references, links, videos, audio all support text, pictures, videos, audio text, pictures, videos, audio text, pictures, videos, audio

Relationship one-way attention without one-way attention to two-way friends

Show way highlight rich media Show custom display timeline only display text and links thumbnail Rich media show thumbnail rich Media show

Custom

Interface support replacement background replacement background not supported

Personally feel that services like Tumblr have four unique values that make them different:

1. Suitable for rich media content display

Tumblr display way, Tumblr such a way is very suitable for displaying pictures and videos rich media content, from this point of view, in fact, Sina micro-blog content display also borrowed some Tumblr display way.

2. Personality

Tumblr is a place that pays great attention to the individuality display, not only pays attention to own content the demonstration, pays more attention to the display way personalization. Tumblr allows users to change the home page style, if you know CSS, you can completely customize your personal homepage, the official now also provides a lot of high-quality Tumblr templates, Tumblr one of the major advantages of its very rich design template resources, due to the friendly design template development documents, Many designers and developers offer high quality themes for Tumblr.

3. Sharing based on interest

Tumblr high quality account sharing is often based on a category of interest content, content is very high, according to personal observation, Tumblr high quality content focused on the design, photography, pictures and several other aspects, Tumblr itself to encourage users to establish multiple accounts, Also want to let the user put different interest content in different account below, an account is a show you some interest of place. Interest is also a way to ensure a relatively high quality of content.

4.Tumblr know more about crowdsourcing

Editor and top editor are the two groups of users that distinguish Tumblr from ordinary users, and editor and tops editor will help Tumblr to sift through the quality content (VIA1,VIA2) of the display, a community that focuses on content value, It is necessary to have a mechanism to filter out a quality user base to maintain the quality of the community's content.

Editor is the Tumblr recommended hot tag Manager to help filter the quality content under the label

There is a crunching concept in Tumblr, if you add heart to a lot of times, and the content is really good, it will be recognized by the system, thus becoming editor candidate.

If Editor's recommended content gets a lot of positive feedback, it's likely to be top Editor

Third, foreign class Tumblr service

In addition to foreign Tumblr, there are some and Tumblr similar services, more famous is posterous, but in fact, the focus of the product is slightly different. Posterous more like a shared pipeline of content. and Tumblr more attention to the quality of content to converge to Tumblr.

Several other types of Tumblr services include:

http://www.soup.io/

http://lifestrea.ms/

Iv. Domestic types of Tumblr services

Domestic current class Tumblr service seems to be a lot of

1. Dot Dot Network, is created by the Xu Chang of Light Blog services, at present to see dot net in this field attracts more people's attention, on the one hand also because the innovation factory, on the one hand also because Xu Chang individual in the SNS domain background. But before a little bit of plagiarism Tumblr incident does also have a certain degree of confidence crisis. Now Dot Dot Network has launched the iphone and Android client, is now open to register.

Link: http://www.diandian.com/

2. Shanda pushed him, though shortly after the launch, but there is reason to believe that shanda in this field is also not to be overlooked, on the one hand is also mentioned in light blog this way suitable for the display of rich media content, and from the point of view of content resources, Shanda is undoubtedly the richest, if properly integrated, will greatly enhance the value of the content. Of course, because the launch time is relatively late, grand push he should speed up the progress, especially in the mobile phone side of this piece.

Link: http://www.tuita.com/

3. Wide way, if not wrong, wide path should be the earliest start to do similar services, last year Tianya Hai also had an exclusive interview. In comparison, it may be a relatively low-key team.

Link: http://www.kuantu.com/

4. Wide island, is said to be the original wide way out of the people to do (Via), the specific situation is not known, the current beta.

Link: http://kuandao.com/

5. Push and slide, should also be a light blog service, currently not open to register.

Link: http://www.tuiliu.com/

6. Meow, claiming to be a revolutionary community, seems to me to have a lot of light blogging qualities and a more low-key and pragmatic team.

Link: http://catfan.me/

V. Summary

1. Personally feel that the direction of the light blog has a lot of potential to dig, because it satisfies the user's interest, personalized display of demand, the market is very large, similar services, for users is good.

2. While it is important to draw on the Tumblr product form, the understanding of the Tumblr product concept needs to be integrated into the understanding of the unique needs of Chinese users who do a better job of determining who can get more users in the country.

3.News Feed information Display Way has been more and more overload of information, as a platform to display the interests of users, to ensure high-quality content for the operation will have higher requirements, how to make use of the active users of the site is also a need to study the direction.

You are welcome to leave a message or share your understanding of Tumblr through the microblogging @web20share.