Online education: Sometimes the tuyere can become a big pit.

One of the hottest startups in the industry right now is online education. Statistics show that since 2013, an average of 2.6 online education companies have been born every day, 2014 years at least 92 online education acquisition projects involving a sum of 5 billion yuan. In this field, almost every week there are new institutions, new products appear, and some projects are not even online, there will be investment agencies to come to the door. An industry is not in the "Tuyere" to see the dynamics of investment giants know. BAT (Baidu, Alibaba, Tencent Network language-editor note) Layout online education, the birth of Tencent Classroom, Taobao classmate, Baidu homework help and other products. Traditional education institutions, the new Oriental, the good future and so on have launched the education live platform. The industry is as excited as the chicken blood. However, the excitement of capital does not change the fruition of online education, "Tuyere" sometimes becomes "big pit". According to incomplete statistics, there were at least fifty or sixty online educational institutions that fell in 2014, including the more famous ladder nets, the good nets, and the bubble noodles that had been valued for billions of dollars. Carding the current online education products, roughly can be divided into two "door faction": One is to do the PC side platform content, such as the new Oriental, NetEase cloud classroom, yy education; the other is to do mobile-end app tools, such as a job network, 360 shooting questions, ape question bank. But today, no matter which mode of online education is not able to find a good business model. Online-educated entrepreneurs are apt to fall into a mindset of simply understanding them as online classes. For example, simply moving the learning materials or the course video to the Internet, the user gets the information through a paid purchase. This is also the current offline educational institutions generally selected mode. The disadvantage of this model is that it is difficult to attract consumers because of the lack of instructional interaction and the late tracking of users. Another model is to use pure Internet thinking to create online education, to completely free. 2014 MU class in China really fire a. Users in the education at the same time, can achieve synchronous classroom notes, interaction with teachers, transfer homework. If pass the final examination, the user can also obtain the corresponding qualification certificate. Because of the free, this pattern is more with the public good color. In fact, the internet has never had a "free lunch", once the capital has long been unable to find a profit point, it will not hesitate to retreat. Online education is likely to be like the "thousand-game" of the same year's network group, with only a handful of them eventually surviving. When the tide fades, you will know who is swimming naked. Another big problem is that the more you concentrate, the more areas of online education have become the Red Sea. When it comes to online education, most people associate K12 education (usually referring to the basic education stage-Editor's note) and language training. In the past year, the direction of online education has also focused on these two areas. Despite the largest population base in these two areas, schooling has largely met demand. In contrast, a vertically subdivided area like vocational education would be the future for entrepreneurs. The internet has a rule: a platform must be done to die no doubt. Entrepreneurs should find a breakthrough, hit a user's pain point, first do small and fine, and then gradually expand. In fact, it is not difficult to clarify the idea of online education, as long as the return to the essence of the line. Education the most important quality of content, the Internet to fight the service and philosophy. For example, in spite of the many platforms available at home, the course content is often mixed. In the future, the quality content must be the key to the run-off. For example, the boring "C Language Program Design" course, because the Zhejiang University Onge teacher explained lively and interesting, the number of elective courses has exceeded 50,000 people. With the flow, it is not a problem to change. In addition, the use of large data, body sense technology, 3D virtual reality technology, such as Internet technology to assist teaching. For example, some apps can use the image recognition technology, will photograph the text information, through the backstage Operation Big Data analysis, carries on the accurate analysis to the examination questions. The new business model developed by the COURESRA (free large-scale open online course project, founded by two computer science professors at Stanford University, Editor's note) is also worth learning. The platform has launched a recruitment service that matches prospective employers and outstanding students. The reason for this is very simple, the user on the platform to learn, the platform naturally know the user's skills and expertise, and will be pushed to the relevant skills and job requirements of the enterprise, the completion of demand docking.