Ping An Bank Shao: doing new finance in internet age

"In the era of full embrace of the internet, the financial industry can only integrate the Internet technology into the service, innovate the business model, and effectively cut into the real economy, in order to realize the new growth of wisdom and connotation in the context of the new normal." August 26, Ping An bank president Shao at the 2014 China Internet Conference, said Ping An bank has established a clear "to do the internet era of new finance" strategy, is actively promoting the landing and implementation of this strategy.

China Internet Conference is in the People's Republic of China Ministry of Industry and Information technology, the National Internet Information Office, the Ministry of Culture, Ministry of Commerce and other ministries under the guidance of the Chinese Internet Association sponsored by the Chinese Internet Conference Organizing Committee, Light Network Contractors China Internet industry conference.

As the annual China Internet industry's most influential event, the conference around the "create unlimited opportunities-to create a new era of economic engine" theme, covering "network security", "Internet industry trends", "Industrial Internet", "Internet innovation" and "Internet new technology application" five major sections, Invited many industry elites to the mobile internet, Internet finance, intelligent hardware, e-commerce, large data and other hot areas of in-depth exchanges and discussions.

Transition of financial service industry to Internet under "new normal"

Shao said that in recent years, on the Chinese Internet, there has been a very high frequency of search vocabulary-"new normal." According to understanding, this "new normal" refers to the economic growth in the shifting period, the structural adjustment of the pain period and the early stimulus policy in the digestive period of "three overlapping" factors under the influence of China's economic entry into a growth rate shift, Structural adjustment, dynamic change and policy transformation are different from the traditional new "normality" of the past 30 years.

"I think, under the ' new normal ', there is also an important connotation, that is, the real economy," the new normal "internet transition." Shao that, with the real economy of the Internet transformation accompanied by the financial services industry is the Internet transformation.

He said that the financial services industry is the earliest application of Internet technology, the widest range of applications, the most applied to the industry one of the deepest. In the past more than 20 years, the extensive use of the Internet has brought great changes to the financial services industry: first, the Internet provides advanced technology means, greatly breakthrough the time, space, service means of various restrictions, extending the tentacles of financial services, online Banking, Mobile banking and all kinds of app apps make the "ends of the earth" inaccessible to traditional bank outlets in the past. The second is the marginal cost of Internet technology, which greatly reduces the communication cost and transaction cost of financial services, and turns the low net worth "long tail" passenger group which cannot be reached in the past into the service object of the bank. Third, large data, cloud computing and other technologies have greatly improved the information asymmetry problem, so that the bank can grasp the customer's transaction data and behavior information in time, and effectively identify the risk, improve the financial industry's risk management ability; Four is the Internet era customer experience increasingly important, banking industry from the past, "product-centric" to turn "Customer-centric", customer service level greatly improved.

In order to seize the good opportunities of the internet age, to promote their own transformation and upgrading, to build their own advantages, ping an bank to determine the "internet age of the new financial" strategy, and "internet finance" as the Bank of great concentration to build one of the four business features, specifically set up a network of financial division, as a full line of innovative business model, Optimize service means, enhance customer experience, to promote the overall internet banking business "new normal" equipment division, the construction of "Orange e Net", "Pocket Bank", "line e-pass", "Golden Orange Club" and other companies, retail, industry, investment Bank of the four major customer groups of the Internet portal.

Ping An bank to do "new finance" in internet age

Shao said that the internet finance of Ping An bank is closely around the support of "the transformation of the real economy of the internet," the "New normal", and in practice, the distinctive characteristics of differentiation.

On the one hand, in the basic "Pu-hui Finance" level, through the creation of Internet financial platform, so that more small enterprises and individual customers enjoy modern financial services. In the small business services, Ping An bank in the "Orange e Net" implanted in the small enterprises to provide credit loans "loan peace" business card products, through the use of the customer transaction flow, rent, electricity and other large data analysis of the standardized model, for customers to credit, to solve the small business financing difficulties, financing expensive problems; Orange e Net "and" a Tatsu Tong ", Ufida, Kingdee, such as a series of platform customers docking, the other platform hundreds of thousands of of small business customers into the financial services of Ping An bank. In personal services, through the "Pocket Bank", "Orange Bank" into the daily life of customers, to meet the diversified financial needs of customers. The bank also through the "line E" with the remote areas of the city firm, agricultural firms, for its individual customers to provide various types of personal financial services, so that remote areas of customers can enjoy with Ping an bank customers similar to more colorful financial services.

On the other hand, ping an bank through the unique Internet financial model, effectively assist the industry to upgrade the Internet. One is to promote the integration and upgrading of the industrial chain. In early August, Ping An bank and Shandong Shouguang signed a strategic cooperation agreement, one of the important cooperation content is through "Orange e net" and Shouguang agricultural products trading market docking, the entire industrial chain of agricultural products (farmers), wholesalers, retailers and consumers are integrated into the "Orange e Net", to provide financing, settlement, matching, Logistics, such as a full range of services, to achieve logistics, capital flow, business flows, information flow, "the integration of four flows", so that the oldest and most traditional industries of agriculture to upgrade the Internet to help push the country's agricultural modernization. Second, promote the electronic business of small and medium-sized enterprises, Internet upgrade. According to the introduction, facing the impact of the wave of industrial Internet, many SMEs have a "internet anxiety", they are eager to be able to transform through the Internet, to seek survival, development. But for small and medium-sized Enterprises, the independent development of electric business platform, or pay to join the electric business platform, either the initial investment is too large, or the continued operation of the cost is too high, beyond the small enterprises own financial capacity. "Orange e Net" launched a free SME E-commerce Cloud Platform Services-"business housekeeper", so that the business activities of small and medium-sized enterprises can be the fastest speed, 0 Local enterprise business process electronic, easy to achieve the Internet transformation. Third, for the core manufacturers of upstream and downstream customers to provide the business integration of Internet solutions. Ping An bank through the "Orange e net" and Haier's business-to-business platform, daily Shun logistics platform docking, according to the transaction data to the downstream distributor to give appropriate credit, once the distributor and Haier to reach a deal, Ping an bank to "t+0" the speed of payment to Haier, effectively solve the manufacturing core manufacturers of the return of money, It optimizes the balance sheet of the enterprise and improves the efficiency of capital operation in the downstream of the whole industry.

In addition, Ping An bank is exploring the effective integration of finance and Internet, and promoting the innovation of business model. At present, Ping An bank is actively exploring the "Internet + Sensor" features of the use of the network of things in financial services, so that banking services into the real economy more deeply, at the same time, the Bank is actively exploring the "photon" with the internet signal transmission for payment and settlement of a series of product innovation, Improve the convenience and security of financial services.

In fact, the Internet financial layout of Ping An bank has already begun to bear fruit. According to the bank's 2014 interim results report, in the first half of this year, the bank achieved net profit of 10.072 billion yuan, an increase of 33.74%. Among them, the SME integrated Financial services online platform "Orange e platform" in the first half of the number of new customers 6,162 households, new daily savings of 99.4 billion yuan, The new daily average loan of 1.7 billion yuan, to achieve a non-interest income of 622 million yuan, total income of 3.295 billion yuan.

(Responsible editor: Lvguang)