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Went to the desktop

While no one is looking at Google as a top competitor in the search market, the biggest threat to search engine providers, including Google, is Microsoft.

At the World Economic Forum held in January 2004, Microsoft chairman Bill Gates praised the search engine flagship Google. Gates claims to "adore Google's highly intelligent founders" and admits it has lost its early-sighted Internet search engine market.

In fact, Microsoft, who has been kicked in the butt by Google, has already been on the search market. In the second half of 2003, Microsoft expanded its search team from less than 70 to 200, and the Asian Institute is recruiting skilled people. And more news that the product has begun to shape.

"Search is our strategic base, there is no doubt that we are investing heavily in it," said Christopher Paget, vice president of search operations at Microsoft's Online Services division, in August 2003 at the Jupit Ermedia Company's "search engine Strategy Meeting". He added that there was a lot of room for growth in the area, and that search services brought huge revenue opportunities for Microsoft and its advertising service clients. The latest battle is that Microsoft's search-related online advertising revenue has reached $292 million trillion, up 47% from 2002.

In January, after Google and Yahoo, Microsoft released its own Internet Explorer "Search engine Toolbar", which helps users query information directly from the Internet without having to log on to the MSN site. But search engine providers are more worried about Microsoft's "killer"-"product bundle." Earlier, IE is by this recruit in the case of a landslide.

"I think Microsoft is the most dangerous enemy," Chen Yu said. On the one hand, Microsoft has entered the Chinese market very early, is very understanding and familiar with China, on the other hand, Microsoft is the world's largest software provider, he has a very large software platform, which he can promote any new technology and products This has the natural advantages and technology. and binding is its ' killer '.

Aware of Microsoft's threats, domestic and foreign manufacturers began to think of ways to get out of Microsoft's shadow. And get rid of the browser, to the desktop has become the choice of many search engine providers. Internationally, Google, Yahoo, and Earthlink are all planning to broaden the search landscape and provide search interfaces on "work columns" at the bottom of the computer screen. In fact, the search work column is quite similar to the popular "sidebar" plug-in interface, but there is a big difference: it sits on the Microsoft Windows operating system's working column (System tray), allowing searches to be made independent of browsers or other applications, directly in the desktop environment.

Microsoft also plans to design the search to the computer desktop, Microsoft Product manager Lisa Gurry said recently, "Desktop Search application is a very interesting development area, but also Microsoft's place." And two months from then there may be news about the technology. ”

To get rid of Microsoft's influence, search firms such as Google and Yahoo are struggling to break their stranglehold on the Internet market and extend search tools to other applications. Google, for example, has worked with Apple to become the default search tool for Apple's Safari browser, and Google has worked with several vendors in the mobile market and has started developing new applications such as shopping search.

At home, Baidu also chose and jiangmin software, violet Pinyin software and other applications have been bundled. Baidu related people said that Baidu provides an open port, any software producer can through this port will be Baidu search engine free integration into their products.

Chinese search has also revealed that Chinese search will soon release its browser-free desktop search software.

Competitive intelligence is the new favorite

"Although the current Baidu, China search and so on, but active in the domestic market is not only they and several portals." "One analyst pointed out," like Taiwan's easy to find the company's image search, search Frog MP3 is very professional, and by the Beijing University Computer Network Research Institute of Skynet Search because of the collection of a large number of education network resources, has a unique FTP search function, but also by many people are optimistic. In fact, today's search engine has already broken a monopoly of the situation, the efforts of the emerging companies have made search engines into the benign development phase of barges. ”

Search engine Emerging companies continue to enter a direct consequence of the market is constantly broken down, search is no longer a simple tool, derived a series of products that can bring profits, and the search engine closely related to the competitive intelligence system is the direction of these new search engine companies.

2000, the Computer World Network pioneered the "Chinese It Knowledge management system", its online performance for the E Sea buoy, groundbreaking for the users of it field to provide knowledge management services. e Hna marked so that each user can easily and quickly retrieve all the relevant literature of IT industry, through painstaking research will be the theme of the full text search and the organic combination, fully meet the user recall and precision needs. On this basis, E HNA is also designed for personalized tracking information needs of users to build a platform, so that users can have their own proprietary IT knowledge portal.

"For it users, the" China it search "of the computer World Network may be better than Google. Because we focus on it, our search service is very professional. You may have tens of thousands of results in typing a keyword in google, but there are probably only hundreds of of us here, but these hundreds of are all the information you need. "Guixiaoyan said. In fact, the competitive intelligence system will become a breakthrough and a new starting point for the development of enterprise Strategic decision support information system. ”

"China Enterprise newspaper" February cited the national Enterprise Information Work Leading Group Office deputy Director, SASAC Information Center Director Chen Lipo said, because the competition is increasingly becoming the core of China's business strategy, competitive intelligence is increasingly becoming an important part of our enterprise information search and analysis.

Chen Lipo that by establishing the competitive intelligence system, Chinese enterprises can more intelligently and automatically monitor the competitive environment and competitors, track the development of technology and patents, construct various market early warning systems, use the analysis model provided by the competitive intelligence system, and improve the analysis and judgment ability of environment and competitors and partners, Grasp the market opportunity, avoid market risk, strengthen scientific decision-making, gain competitive advantage.

"In fact, this is one of the reasons why so many new search engine companies are not competing in the search for a competitive intelligence system," he said. And once they have made a breakthrough in the field of competitive intelligence, they will suddenly go to the front desk as soon as the search for a changed Chinese search becomes a success. "said one analyst. "And with this market share expanding, the traditional search engine companies will not ignore." “

In fact, Chinese search and Baidu have always started to focus on this area, and at the end of 2003, Baidu began to accelerate in this area.

"In fact, this is also the natural upgrade of the traditional search engines, they will give the portal search engine technology used in small and medium-sized sites and business needs." An industry analyst pointed out, "like these search engines can be used to do information monitoring tools to use, companies bought to monitor the major web sites and forums, not only to collect competitive intelligence can also be adverse to their own enterprise information for timely processing." ”

"Although the application of the search engine has its own strokes, but from the current domestic search engine development, the potential value of the development is still not clear enough." As the search engine as the basic software in foreign countries are gradually recognized, the next direction of development can be accelerated within the site and the enterprise intranet search engine in the popularization of the development. In addition, the application and development of real-time news retrieval (including news subscription, monitoring, directional information collection, etc.), application of search engine statistic data, search engine fee login service, multimedia search engine are also the direction that needs to be excavated. The personage further analyses points out.

Zhou Shuhua, vice president of Sina, believes that the search engine of the future will certainly be differentiated, such as sound, image, and so on, are serving a specific population, but it is impossible to be covered by a company. And Chen Yu also think that the future of the search engine will also move towards regionalization and industry, which also gives a lot of opportunities for emerging companies.

2004 reshuffle

"With the development of China's Internet, you will find that any site that can survive, its positioning will increasingly be subdivided, services will become more and more professional." "3721 President Zhou Hongyi thinks.

has been based on browser keyword services, push the network real name, industry real name 3721 also developed its own search engine, and its huge flow launched a fixed ranking service and SMS services. It is said that 3721 will also launch a bid ranking service, which has been the most profitable part of the international search market.

"Search engine is our whole Chinese Internet strategy inside a very important link, but not our Chinese internet all, so I personally think, we do not locate a unique search engine, but will be with the search service providers to cooperate." Zhou thought.

And in the services advocated by Zhou, 3721 is a thorough transformation. At the beginning of December, just 120 million dollars to marry Yahoo, announced a close alliance with Yahoo 3721 will be a strong launch of the "Golden Flight" customer service system, began by technology companies to network service-oriented companies to change.

Internet expert Lvben called "Golden Flight" It is the Chinese Internet first set of complete standard customer service system, and think that the introduction of this system is advantageous to the network real name customer more comprehensively to create the on-line signboard, the seamless integration line under the on-line brand resources, the discovery more business opportunities, thus comprehensively promotes the customer value.

"In fact, in the future to push the price ranking products or the current push of the ' Golden Flight ' service system, 3721 now do more for its existing 300,000 enterprise customers to provide value-added services, is based on their accumulated resources on the plowing." and channel strengthening, product line extension and strengthen service, pay attention to customer experience, to the market will be the 2004 search engine service provider direction. One industry analyst said.

With 3721 emphasis on service concept is different, Baidu in the market is more of its existing products mining. 2003, Baidu in addition to selling auction rankings and selling search engine technology, but also began to push search engine login services.

"Baidu is facing the risk of China's search market growth rate, for example, I now estimate is the next few years, 100% annual growth rate, then in case of an estimated wrong, only 50% of the growth rate, then the survival and development of the Hundred du has a relatively large impact." Li said.

In addition to its traditional search in the industry and news search power will also be in the Desktop Search software market and the ranking market to spell. "The Chinese search market will shuffle again in 2004," Chen Yu said.