Security Butler CEO: Live in the Shadow of the Giants, need to see farther

Abstract: Saipan era, and the Giants have to go hand in hand, because of the future market judgment mistakes, step by step behind, this is the security housekeeper CEO Zhao These years the biggest lesson, the entrepreneur needs to see farther, now live in the giant attack, he more hope, "together to transform the industrial chain." Security Butler founder and CEO Zhao "Titanium Editor/Cao Tianpeng" for the safety housekeeper founder, CEO Zhao, the busy day is the beginning: Breakfast finished, rushed to Beijing Xinguang World near an office building, the first thing must be a careful look at "cloud killing" mobile Trojan display instrument, The device hangs on the wall of his right hand and stands out. Whenever a user uses their software, the data is updated. This is a mobile internet company that specializes in mobile phone security. Although their offices are surrounded by two of the country's largest financial media giants: One is the new media, the editorial department is in their upstairs, and the other is only a road between the first financial (Beijing branch), but the Zhao to the entrepreneurial often rarely contact with the media, he is a typical workaholic. The day the reporter saw Zhao, he was embarrassed to admit that he did not love publicity, and not good at dealing with the media. In front of the Zhao, wearing orange knitted T-shirts and lightweight black cloth shoes, khaki trousers without a little wrinkle. He is 36 years old, he is not tall, but he is full of gas. Although the people of Jiangsu, but like the accent of the north, speak louder, talk to the rise of the place will laugh. Fled the big company 2000, graduated from Peking University Zhao embrace the internet industry yearning, joined the Chinese network. As early as 1999, the Chinese network as the first Internet China concept stocks landed Nasdaq, the industry's focus. In a frenzy of global capital markets, China's share price soared to $220.31 trillion in February 2000, worth more than $5 billion trillion. Despite being in a market-popular company, Zhao can't find the pleasure of a job. He told the titanium Media reporter, the Chinese network at that time financing amount of 500 million U.S. dollars, in today's view also counted the first round of the most financing of the Internet companies. However, to get the money of the Chinese network management has been a problem, the battle between the top, resulting in the substitution of a period of time, change a leader to change a direction, the team can not be at ease to do things. So, work less than 1.5, Zhao chose to leave. Soon after, with the advent of the dotcom bubble, the shares of the Chinese net fell. And then to the four major portals, the Chinese network gradually faded out of the domestic portal line camp, and eventually returned from the Nasdaq at the end of 2011. He was the first generation to follow the mobile dream net. At first, he and his partner picked up the Treasure Project SP (mobile value-added) business in China Mobile. However, the SP business because of lax regulation, the dark button mobile phone charges frequently, once caused by the regulatory authorities stopped. The bad atmosphere of the big environment, Zhao also not be spared. In the worst of times, the joint project's accounts were defaulted for 8 months. "06 Years of market environment is very bad, inThe country moved suspended (SP business interface) for almost 8 months, so there is no work to do in the 8 months, and when we can access China Mobile, we have not been able to get the exact time limit. "he recalls. That period, Zhao in the desperate, he called "The darkest days", smashed into a lot of money see not to return, really to the point of desperation, helpless under the house as collateral, just look forward to get back the arrears, the House to redeem. Eight months later, Zhao, but suffered the SP model bitter fruit of his, to this controversial industry has ceased to hope, began to look for new opportunities. "Solo" entrepreneurship, in the era of Symbian security download market in the golden period of 2008, Zhao "solo." He finally pulled out of SP business and started two startups. "Entrepreneurial time is long, there will be a habit, especially not suitable for big companies to do things." We can't stand that kind of process, we can't stand the system, we want to do things with flexibility. Insist on entrepreneurship, so that entrepreneurship will be addictive. He laughed heartily. After all, the past has accumulated a lot of experience in the game, he played a game business to earn money, while "riding donkey looking for a horse" to find a more reliable direction of entrepreneurship. Occasionally, he was playing mobile phone when inadvertently a software, but not long before they received a message from friends, questioned him "you recommend what the hell is this thing?" After a number of checks, only to find that he downloaded the mobile phone software, by reading the phone in the address book, to all the friends to promote a mass message. The naked way of harassment made Zhao very angry. "Not only harassed my innocent friends, but once someone did not understand the situation, download to a Trojan How to do?" It's a terrible thing. In the mobile phone market, the use of mobile phone security has not yet formed a climate. The idea of starting a business jumped out--didn't you always have to find a way? That's the decision, Zhao. He also used his own observation to do two feasibility analysis: one, then kill Trojan class software is not many, popular or similar to "Call Pass" (has been the UC acquisition) such have caller ID, interception harassment phone software. This kind of software, the function is too simple, the strict sense of the mobile phone security market is far from forming; secondly, although 360 is already a security giant, but still busy with the layout of the PC market, no time to take into account the mobile phone, which gave him the opportunity to do mobile phone security software. He has to do is very simple, and most people in the PC side of the antivirus experience similar, is to do a killing software, to help users identify genuine, tell users which software may be at risk. In the early summer of 2008, Zhao's company started, pulling seven or eight of his brothers. The working environment is also extremely difficult, surrounded by a noisy site. Plus killing Trojan is a hard work, in order to let each software has a detailed description, several people rely on manual detection, every software is swept, is indeed a huge project. When the team launched the first kill app, they have been testing 5,000 of softThing。 Three months, they are non-stop to launch the first based on the Symbian platform, called "Security Butler" mobile security software. Butler is a good title, that is, the hope that the software "like a housekeeper" to protect the user's side. Naturally, the first thing to do is to think about how to push the product out. The mainstream of the smartphone market was still the Symbian system, which pushed the product to a forum called Dospy (one of the biggest forums for Symbian's system-led period). The effect of the forum soon spread the product, attracting many early users. And, forum on the user interaction in a timely manner, so that they know more about the real needs of users in the mobile virus, "many users are from the SP era, by the damage, when there are many Trojans appear on the phone, it is deleted." At that time, very need such a software, in your next before the software to tell you in advance to this software unsafe, can be under. "Due to the clear market positioning, in early 2010, the security Butler received an investment from UC browser company." In the age of Android, entrepreneurs need to look farther to get their investment, and the development of projects and companies should be more leisurely. However, the first Android phone was born one months after Zhao released the Symbian system's Security Butler (October 2008). The Zhao has been on the waiting table until 2010, when it saw a blowout in Android handsets, and began moving to the Android platform. Zhao admits, "we were a little behind in our first job as an android." Every new platform comes out, if you don't pay enough attention to it, you will fall behind the market. "Chasing a new and unfamiliar Android platform is a big test for the safety butler who started the Symbian era." Product team in the development of new products, a lot of Symbian on the user's operating habits, resulting in the first few versions of the products do not particularly good, "Android positioning from the beginning with Symbian is not the same." It is an Internet UI, and networking is a natural instinct, which is completely different from the Symbian era. "Zhao said. Later, the Security Butler team realized that on two different platforms, the user habits, the way of interaction are completely distinct, "you need to change the idea to do." The impact on UI design from networking habits, keyboard and touchscreen interaction design is key to determining whether a software is popular. But to the future market mistake judgment, is Zhao Summary's biggest lesson. To say, the Nokia era, the security butler, the Network Qin and 3,603 are parallel, however, "it is a good market share, which led to our users of Symbian far more attention than Android users, resulting in the future market neglect." Giant attack Escape However, "hope to reform the industrial chain together," the greatest advantage of small team is to be able to adjust and turn in time. Aware of the Zhao of the problem, began to start a big adjustment to the Android product. However, just after the adjustment soon, there has been a group of mobile phone security software companies. Giant tech companies are eyeing this egg, too.Cake, has invaded the security application domain, lets the initial period security housekeeper a bit "overwhelmed". Zhao realized that security must be military battleground, "360, Tencent, such companies do large-scale promotion, every year in this market is too billion to promote the scale, such a promotion is not a start-up company can afford." "It's also supported by a small company that makes mobile phone security," he said. Bang Bang founder in the Titanium Media interview said, 360, Tencent to deal with the small company in the same way, very simple and very direct--money hit. The giant itself has accumulated a large number of loyal users, to promote more labor-saving, in addition, the power of the control of the channel for the small companies have a great deal of damage. Everyone is in the capacity to spell, how to spell the Giants? The safety Butler is also faced with the problem of slowing down the installed capacity as it is more important to find the right direction than to go around the giant, Bang Bang, three years of experience in safe business. In the face of competitors, Zhao's approach is to focus on technology development, "or to stay to how to upgrade their products." The security Butler made the first cloud Security Center and open platform, began to expand from the mobile phone client to the Application Center, the application of the market risk software are scanned, all the cloud detection. In this way, not only to ensure the user's mobile phone software security, all the application of the market software to be safe. Turning to the platform is not an easy thing, but also reluctantly. Zhao to the titanium media reporter said, in the personal user market, expanding the scale has been very difficult. On the other hand, cloud Platform security detection is also the general trend, compared to do the single mobile phone client, to the platform, to the enterprise a step further, will make the entire industrial chain become healthier. Any adjustment of a start-up company will inevitably cost a lot of energy. So, what about the money? "When do you expect to be profitable?" "The reporter wants to understand his future plan," not expected, "Zhao," he said, "Now money is not the primary goal, and the company does not talk about the revenue model." "We have only one goal, and that's how we want to do it better," he said. When we really put the industrial chain into good, there will be money to earn in, like 360, Taobao from free to go now. "Macro-view of the domestic security market, look at all is free mode, only 3,601 to make money, the others are" burning money. "I think that if you don't have a good model and you can't grasp the lure of your revenue, you can easily do it slowly," he said. "he said. And he wants the whole industry to have a healthy consensus, that is: "In China, the security market itself does not make money, then you have to make money in other ways, but not as a hatchet man to appear." We have been focused on this security, to do neutral focused security companies. If two big companies fight, the market needs to have a neutral voice, the user has more choices. "Titanium Media interview PostScript" I looked over for a long time Zhao personal microblog. His personal signature is "Do not forget beginner, square always". And his definition of success is to surpass himself, not necessarily to make money. He said to me, LeeSheng's song "Beyond Himself" often haunted his mind, now he, to constantly let himself become more and more calm. "It's good to be a client at first, but it's beyond my expectation," he said. From the beginning of the client, the Security Center to the later open platform, the three years of three upgrades are his understanding of the concept of mobile security, is to think about and make progress. "he said. Like Zhao, the survival of the entrepreneur, titanium media interviewed a lot (see the entrepreneur said topic). Whether successful or not, entrepreneurship itself is meaning. Zhao and his career are also affecting more people in a variety of ways-even if they are not users of the "Safe stewardship" product. Not long ago, Zhao had just made a speech at the Youth training camp launched by his alma mater Peking University. There are many university students in this training camp. He told the titanium media, today's college students, many people do not know what to do, they read the undergraduate, graduate students, read a graduate student and read a PhD, he is not very understanding of the phenomenon of large-scale continuous study. I asked him what you said to the college students at camp. His answer is, to tell them that it is more important to do something, and that one must concentrate on doing something in life. Focus, is the Zhao entrepreneurial 5 years since the true portrayal. Before and after the interview, the most impressed me is that for five years, he has not deviated from the field of mobile phone security.