Smartphone battle: Microsoft striking

A few days ago I saw a foreign media message: Microsoft, in consultation with HTC, Huawei and Samsung, suggested that the latter install Microsoft's Windows Phone system on its Android smartphone, and Microsoft is trying to persuade HTC to reach the deal. If feasible, Microsoft will cancel the WP authorization fee, then the future HTC New machine will run both WP and Android dual system. Analysis, do not say that the cancellation of WP licensing fee is a small concession, will be WP and Android system installed in a mobile phone, which will lead to more consumers of WP and the experience of the Android contrast, if not based on the WP system of great confidence, Microsoft This is tantamount to suicide. From another point of view, consumer demand for dual-system smartphones is still unknown, I really can not think of a smart machine on the two systems cut to cut to what use? But it is still too early to conclude that consumers are not buying it. In addition, from the perspective of technology implementation, running two systems independently on a smartphone may be fine, but it's not easy to cut and cut. Linux-based Android systems are very different from Windows architectures, and you have to be able to share data from another system after switching systems. This has to be a lot of effort in the shared partition. Domestic millet tried to carry MIUI and the original Android system, although the two systems are essentially Linux-like system, but the effect is not satisfactory; Android and Windows Phone are not the same pedigree, and it's more difficult to implement. But all this may not be difficult for Microsoft, after all, people do software background deep. What does Microsoft's layout intend to do? At first glance, Microsoft's trip to the Android camp to compromise, but in fact, the compromise is false, humiliation and retreat is true. The move shows that Microsoft is moving towards a new maturity, the face of Android smartphone 79% market share, the existence of WP system is too low, the offense is not as good as the second, first let WP survival is the most important. Microsoft has been catching up with smartphones and tablets over the years, though it is too late to salvage some markets. Last year, when Win8 and WP8 released, Microsoft also vowed to talk about its ambitions to unified smartphone, tablet, desktop three platforms, now brutal reality and market data to knock it off. Since the second half of this year, Microsoft has indeed a lot of low-key, quietly to buy Nokia, not bland the department reform, and Ballmer's gloomy departure, completely without the Overlord style. This is inevitable, when the upstream giants only Microsoft a chair, now is three, but also was squeezed to the position of old, so now Microsoft has to have to low-key difficulties. Now trying to work with HTC to build dual-system smart machines, this kind of alternative strategy shows Microsoft three motives: one is to retreat, with the mentality of the thigh to let the WP system with Android huge market share, as far as possible to let WP system brush some sense of existence, this is a kind of progress; second, in order to exempt WP licensing fees and other blessings, try to approach and get more support from small and middle-stream partners, no longer alone to seek more cooperation, you need to know that Google's rise but rely on the strength of tens of thousands of small partners, the third is from the Android camp's weakest point, which explains why Microsoft will focus on the dilemma of HTC to throw Olive branch, No one can guarantee that the hat-trick against Nokia will not be staged two times, after all, Microsoft has been a cunning company. Microsoft, in fact, developed the mobile device operating system Pocket PC and Pocket PC Phone as early as 2000, and from the first name it was clear how Microsoft's original design thought was to make PCs more portable, operating on mobile devices like windows, This provides the conditions for the formation of the three-platform unity. Then renamed as Windows Mobile in the competition with Symbian, Microsoft had a vision before 2000, and after 2000 Mr Ballmer came to power, and Microsoft's strategy was wrongly judged until 2007, when Apple's iphone was unveiled. After Microsoft struggled with how to design a mobile phone system that competes with the iphone and circled the idea of a big unification of mobile phones, tablets and PC platforms, it has slowed down, giving Google a chance to respond quickly. Google unveiled its first Android smartphone in October 2008, and then gradually expanded Android to other devices such as tablets, until October 2010, when Microsoft released Windows Phone, which was released ahead of Windows 8, so Microsoft could not afford the time At this time of the Microsoft has already repented of the intestines. Therefore, Microsoft's strategy today must be to endure humiliation, retreat, hope in striking. Now, with Android, certainly is not, once lost market, can not eat back, even if the WP system + Nokia high-end atmospheric grade, want to get the favor of most consumers, the superiority is still far from enough, after all, the market will never be a rational market, as Chowa the Lord said " Users never know what they want ", because most consumers are not rational consumers, it is the history of inferior products to overcome the advantages of products are everywhere, the QWERTY keyboard is the best example (in the history of consumers because of the habit of choosing a QWERTY keyboard instead of typing faster keyboard). Confrontation is not as good as cooperation. Why does Google have such a big appeal in the industry? With the relationship between Google and the open source, Google and the middle and downstream manufacturers of the relationship between Google and developers of small partners, and then think about Google "do not do evil" slogan, this shows what? It shows that people always pay attention to their business image, a decent and fair Internet sage image, a similar image of Gandalf the White Wizard, this is certainly popular. Learning people can not learn, Microsoft has always been a cunning guy, but there is no relationship, as long as willing to spend money, no one with the money to pass, wooing on Google hasResentment of the middle and downstream manufacturers, do not forget to give developers the benefits of small partners, WP's ecosystem you have to build them for you. Innovation is Microsoft's soft rib, talent is the source of innovation. In fact, there are many innovations in Microsoft these years, but can not cover the thunder of Android and iOS, last June when Microsoft released Windows Phone 8, dynamic magnetic paste and Nokia's process really give people a sense of light. But WP8 's good start didn't last, and the Win8 's father's lightning turnover partly caused the system to update slowly. Not only that, over the years, many people at the expense of Microsoft's internal bureaucracy, now the department's reform of Microsoft to strengthen the role of functional organizations, theoretically detrimental to the development of talent, if the reorganization of the Department to play its role, the key lies in the strong and flexible leader. Microsoft's organizational culture is different from Apple's closed ego, but also from Google's equal collaboration, but between the two. Today's Microsoft needs to embrace all kinds of talent, whether it be unruly-conceited scientists or shrewd and cunning executives, and Microsoft's future leaders must foster their collaboration. The author insists that the future of the industry upstream is the battle between Microsoft and Google, but to promote such a pattern is conditional. Now Microsoft's humiliation is necessary, but the defensive will not be able to achieve striking, Microsoft's successor should have considerable foresight, the next Internet climax before the arrival must make the right decision as soon as possible, because Google has been to meet the Web3.0 era began to lead.