Su Ning merges the full net store O2O ecological forming

With the full network by Suning acquisition of information, 3721.html ">2014 annual electric circle of the first acquisition flowers and Su ning." has been in the suspicion of one of the four big buy last night will be a purchase, did not expect to end by Su Ning. According to the industry rumors of "Spell Dad theory", the pattern of the group to change to Baidu Glutinous rice, Arime Group, Tencent High Friends, suning full competition. And with four group buying is the situation of mergers and acquisitions, people in the second line of the public comments, litters Group and handle network financing value is also rising, it is likely to be other industry giants mergers and acquisitions.

New group buying pattern, see is still the competition between the platform, the current domestic internet basically has 2 characteristics: first, the traditional internet giant to move to the mobile Internet, is to have a variety of mergers and acquisitions and shares of the event, and the second is that the industry involved in mobile internet, will be the internet several major platforms, Do not look at the current profitability, the first purchase and then say the other. So we can see the application distribution, maps, taxi software, group purchase sites and other industries a pile of mergers or acquisitions or shares of cases.

Suning as a rising star of electricity, since the line to participate in the number of mergers and acquisitions of a few, since the beginning of June 2012, Suning has successfully acquired the Red children, pplive and full network. In the meantime let people more marvel is Suning's internet financial pace, less than 2 years time, won the third payment photography and fund sales payment settlement licence, set up insurance sales company, bid for Suning Bank and approved. September 2013 Suning also launched an open platform Suningyun business, basically, the current Internet hot field of Su ning a decline, can see suning transformation of the Internet's determination.

Why Su Ning buys full net

This problem, we from the development of Suning easy to explain it. June 2013, Suning will be the original group buy, travel, virtual products, three channels integrated upgrade, on-line local life channel, to provide more than 10 first-line city of food, entertainment, life, hotel, commodity group purchase services, can see that group buying is suning layout o2o an important link.

Full network In addition to its core team has a wealth of local life products operating experience, the scope of its business has been involved in catering, film, Home economics, Beauty, SPA, tourism, fitness, car rental, rental and other fields, which is the Su ning local life Channel service must, Suning's War road is to establish a store as the core, Radiation around the merchant's O2O biosphere, in order to improve the O2O implementation path, this concept is particularly suitable for O2O strategic development.

Doubts about Suning's acquisition of full net

The first two years of the electric business war, we saw the figure of Suning, when Suning easy to buy on line at the beginning, then took part in the Electricity business platform price war play, the perfect figure will show in the public eye, there is an explanation for ammunition, very agree with Su Ning at the time of practice. And at this time Suning merger full network, did not see its brilliant shining, or suning in its existing storefront play a small means can be completed by the transition from electrical appliances to beer and skittles.

Suning transformation is easy, a lot of money can be realized, the important thing is that suning inherent traditional enterprise thinking can change in time. Blindly follow the bandwagon to rob the market is not necessarily good practice, now we consider if no other Internet companies to buy the site, Su Ning will rescue the emergency realized O2O this point. According to the truth, Su Ning has so many offline storefront, took up the o2o of the opportunity, but at this time to realize with other businesses Rob O2O Market, is it some too late?

The intention of Su Ning to buy the full net

For the purpose of Suning acquisition of full network, the author will own a simple list of views here, as follows:

1, Suning accelerated the embodiment of O2O strategic deployment.

In a sense, Su Ning is more suitable to do O2O, but Su Ning locates the Internet electric business platform, all-inclusive must be its long-term development goal. Su Ning just transformation, and every mobile internet boom, mergers and acquisitions of the full network can be used as suning existing offline and online resources, can be more simple to achieve its O2O expected.

2, suning by the full network to enter the area of livelihood.

O2O ultimately to do is the public life market, the common people and other consumption of electricity in the future to achieve through the O2O, group buying site to do is this place, although the basic are cereals transactions, but is a huge market. Suning at present has no platform and product extension of this field, the existing entity shop only in the electrical sales, necessities are Su Ning's short board.

3, the full site becomes suning easy to buy new entrance

Full network currently has 20 million users and hundreds of millions of of the turnover, full network and suning easy to get through, the mall's merchandise can be directly put to the full network to do group buying promotions, users buy after the Suning Mall to purchase, so as to achieve customer-oriented, so full network will become suning easy to purchase new flow entrance.

4, full network and Suning offline entities to borrow each other

Full network can achieve user group purchase transactions, buy itself is also the means of business promotion. Suning Most outsiders praise is its distribution services, the two get through, customers need to distribute the goods can be directly from Suning store distribution, this is the most important part of O2O, Suning's advantages in this show.

Finally, for Suning to maintain a full network of independent operation of the mode of praise, only in this way to ensure that the network continue to maintain the original thinking mode of operation, Suning to do is only to buy a full network of suning easy access, two platform users can be general, group buy direct point to Su ning easy to buy, so save effort, will not interfere with the operation of group buying, which is the best policy.

In short, Su Ning is willing to extravagantly get full network, in addition to the above analysis, may have another plan. But what the public can see is that Su Ning is O2O and full network will certainly for Suning online to the line of business to provide a favorable resource, as for the role will be played in the future as Su Ning predicted, it is necessary to see the full network in the future performance of the operation.

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