Terminology related to search engine optimization

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Before a community consulting a SEO technical questions, encountered some embarrassment, to the effect that I did not learn Chinese, go back to practice grammar to learn SEO. A little annoyed at the time. However, it is often felt that some problems are difficult to describe, and many words are probably just personal terms that you can understand. Although the "professional" such as façade kungfu has been dismissive, but because of the need for communication, these are not all.
Reproduced below.

Directory (directory)

A directory is an artificially edited search result. Most catalogs rely on human submissions rather than crawlers (spider). (See SEO and search engines.) ）

keywords, keywords, and key phrases (Keyword, keyterm, and Keyphrase)

keywords, keywords, and key phrases are the words that the Web site sorts on the Search engine results page (also known as SERP). Depending on the site audience, you can select a word, a combination of multiple words, or an entire phrase. For simplicity, this article will use the term keyword to represent all three types.

Links field (link farm)

In SEO terminology, a link field is a page full of links that are not actually useful, but as links, without any actual context. Those who use the Black Hat SEO method Use the Link field, in a page to add a lot of links, hope that this way to make google™ mistakenly think this page is a link value.

Organic list (Organic listing)

The organic list is a free list in SERP. Organic list SEO often involves improving the actual content of the Web site, often at the page or infrastructure level.

PageRank
PageRank is a metric that people obsessed with Google used to test their site's rankings in Google. SEO and search engine marketing (SEM) Experts also use this term to describe the ranking of web pages in SERP and the scores that Google gives to sites based on ranking algorithms. In any case, PageRank is an important part of SEO. (See Google and PageRank below.) ）

Pay list (Paid listing)

As the name suggests, a paid list is a service that can be included in a search engine only after paying. Depending on the search engine, a paid list could mean paying for any other way that the site appears in the SERP for inclusion in the index, each click (PPC), the sponsored link (sponsored link), or the search for target keywords and phrases.

Rank (ranking)

Ranking is where the page is listed in the SERP of the target keyword. The goal of SEO is to improve the ranking of WEB pages for target keywords.

Ranking algorithm (ranking algorithm)

Ranking algorithms are rules that search engines use to evaluate and rank lists in their indexes. The ranking algorithm determines which results are related to a particular query.

Search engine marketing (engine Marketing,sem)

SEM is a term that can be used interchangeably with SEO, but Sem often refers to selling WEB sites to search engines by paying and advertising, while applying SEO techniques.

SEO (search engine Optimization,seo)

SEO is based on the attractiveness and visibility of search engines to optimize content, so that Web pages can be selected by search engines. SEO is mainly used to improve the ranking of organic lists. I use the term SEO to describe the technology I recommend, but many of these technologies can also be grouped under the scope of SEM.

Search engine results pages (search engine results Page,serp)
SERP are lists or results that are displayed for a specific search. SERP is sometimes defined as an arrangement for search engine results (slide-up). According to the purpose of this series, I refer to it as a page rather than an arrangement. In the field of SEO, in SERP to achieve good performance is everything.

Garbage Technology (Spamming)

Garbage technology is a fraudulent method of SEO, it attempts to deceive the crawler (spider), and using the ranking algorithm in the vulnerability to affect the target keyword rankings. Garbage technology can appear in many forms, but the simplest definition of "junk technology" is any technology that WEB sites use to disguise themselves and influence rankings. According to whether the use of garbage technology, SEO methods can be divided into two major categories:

* Black hat SEO: Use garbage technology to deceive search engines. Black Hat SEO to camouflage, fraud and steal the way to cheat in the high rank of SERP.
* White hat SEO: The proper way to optimize the site, so that it better serve users and attract the attention of the crawler. In white hat seo, can bring good user experience of anything is also considered to be beneficial to SEO.

Crawler (Spider)

Crawlers roam the Web, looking for lists to add to the search engine index. The crawler is sometimes called the Web Crawl list (WebCrawler) or a robot. Optimizing the page for organic lists is to attract the attention of the crawler.