Top-level domain expansion opens personality era

Our correspondent Chao future Internet domain names may no longer be monotonous ". com" ". cn", ". Aigo". Weibo "and other personalized characteristics of the domain name will be replaced, gradually appeared in the life of netizens."　　With the Internet name and digital address distribution Agency (ICANN) announced that it will be on the Internet top-level domain name expansion, domain name Personalization era or will come.　　185,000 dollars to buy "personality" in charge of global network domain name allocation ICANN, 20th this month passed a new resolution, will be the existing common top-level domain name, based on the new top-level domain, the global language and text can be applied to become a new domain name suffix.　　According to the ICANN resolution, any public or private institution that has the ability to guarantee the proper functioning of the domain name will be able to submit an application to ICANN for a fee of USD 185,000 for 90 days from January 12, 2012. The Internet address is graded, and the familiar ". cn" ". uk" suffix domain name belongs to the geographical top-level domain name, which is used to identify the country to which an address belongs. At present, the global geographical top-level domain name has more than 200. The highest level of universal top-level domain names as Internet addresses is rare, there are 22 common top-level domain names being used worldwide, with relatively certain meanings: ". com" (commercial web site), ". Net" (Internt service), ". org" (Non-Profit organization), ". gov"　　(Government Offices), ". Mil" (Military agencies and websites), ". edu" (Educational institution website), etc. Patriot Somersault Cloud The scarcity of generic top-level domain names makes the ICANN expansion a cause for concern among companies. As early as last March, Canon announced that it would strive to win the ". Canon" suffix of the new international generic top-level domain, followed by ebay, Facebook, HP, HSBC, Nokia, Google and other international brands also announced will participate in the new generic top-level domain application,　　And all apply the new top-level domain name as the main content of corporate brand strategy development.　　According to the reporter understands, patriot, somersault cloud, million nets and so on many domestic enterprises also said, may participate in this ICANN universal top-level domain application. "The emergence of the new generic top-level domain will bring new business opportunities and models, and will bring new management ideas and market order." Xiaodong, a researcher at the Chinese Academy of Sciences, says the new generic top-level domain will bring huge changes to the entire Internet, and personalized URLs will not only enhance the company's attractiveness. HP "".　　Google "and other domain names will become the embodiment of corporate strength, corporate business model, business model will also have great changes."　　But some people in the industry are skeptical of companies applying for the top-tier domain names. An internet expert who declined to be named said the industry has a twofold concern about applying for a generic top-level domain: one is that the new top-level domain application fee is too expensive, according to the ICAnn Policy, each applicant is required to pay 185,000 U.S. dollars and annual fee of 25,000 U.S. dollars; second, the new top-level domain name application and business prospects are not clear, the new domain name to apply for enterprises and institutions to bring the specific return is difficult to say. The news extends the domestic domain name market does not have the influence ICANN this time expands to the generic top-level domain name, whether can affect to the domestic domain name market? A head of China Internet Information Center told reporters that the new top-level domain name in the short term will not affect domestic related industries.　　He said the new GM top-level domain application, which is controlled by ICANN, does not involve domestic internet institutions, and that the application and disclosure of new domain names will take a certain amount of time. In addition, the new domain name in the real world how to use in various countries and regions, how to apply for the new generic top-level domain name under the new address, ICANN has not given the corresponding specifications, so in the short term its impact on the domestic industry is very small.