Twitter plans to extend advertising platform to third party apps

Beijing time September 27 afternoon news, according to foreign media reports, Twitter this April launched a pilot promoted tweets advertising platform.　　After 6 months, across 40 different markets, and partnering with big brands such as Ford, Virgin America and Verizon, Twitter still treats advertising platforms as experimental. But that will soon change.　　Twitter has planned to extend the advertising platform to the Twitter.com Master station in November, extending to third-party applications such as TweetDeck and HootSuite based on Twitter APIs.　　According to the experience of Coca-Cola, telecoms giant At&t and major film companies, Twitter's promotional microblogging rate is as high as 5%, much higher than the traditional display of ads less than 1% of the interactive rate. "We believe we have found the essence of a brand new advertising model, which is an interactive and participatory advertisement."　　"Dick Costolo, Twitter's chief operating officer, said Dick Caustrow. The two issues ahead of Twitter are: one, the existing two advertising models "promotion trend" (promoted trends) and promote micro-blog can achieve scale; second, Twitter chooses to continue to work with big brands to achieve quality development, or to open up a larger number of SME customers,　　To achieve an indispensable market force similar to Google's search. The answer will emerge as Twitter launches advertising platforms to third parties.　　Twitter's move will greatly increase advertisers ' exposure to consumers, increase the number of searches and thus increase the impact of advertising. Coca-Cola obviously can't wait. The company has been on Twitter for more than 50 advertising campaigns since June.　　Coca-Cola even said its ad interaction rate was a lot higher than the number given by Twitter. Since June, the number of Coca-Cola Twitter account fans has soared from 50,000 to 120,000. But the Coca-Cola Company is not satisfied with this level of numbers. Michael Donnelly, director of Global Interactive marketing at Coca-Cola, said, "My job is not to Michael Donnali with tens of thousands of people, but to influence millions of or more." "Twitter, by watching advertising participation and experimenting with different ways of charging, decided to use a participatory fee model, where advertisers forwarded, added to fans, or Pay-per-click for each tweet.　　Twitter says it will only charge fees from the initial advertising charges. Eventually, Twitter ads will appear where all the tweets appear, especially in Third-party apps and searches. This will generate ad revenue for the application ecosystem based on Twitter, while increasing the number of clicks on the developer's own ads. So far, only Twitter.The COM home page and search results page are advertised.　　Next year Twitter will also launch an online self-help advertising tool. Twitter is still testing the effect of its other advertising product, promoted trends, on third-party apps. The "Promotion trend" is the Twitter version of the homepage ad, which will appear at the bottom of the dynamically changing 10 trend list. Twitter says an ad on the trend list can push the topic or keyword to rise by 300% to 600%, and that the promotion will continue for some time after the promotion is over. "This approach accelerates the scope of the discussion. "Twitter will not sell" trend promotion "products to any advertisers.　　The customer must be a brand that matches the current trend, which is why the film company is suitable for this promotion. The American College Basketball League (NCAA) bought the trend ad when basketball superstar LeBron James LeBron to the heat, linking the trend to an article on other NBA agents. Twitter can only show a trend of generalization at a time, but it's different. When the ads targeted at different groups of people or users of different interests, the promotion method will be different. One obvious form of advertising is to include an extended account in the "Recommended Users" section.　　Twitter says it is still studying the scheme to optimize the algorithm for recommending user functionality. How big is Twitter's advertising market? The answer to this question depends on how much search is on Twitter and what users are searching for. Twitter is reluctant to disclose this figure, but suggests Twitter traffic is huge: Twitter has 160 million accounts, 100 million tweets a day and 370,000 new account registrations. (slides) > Related reports: Chavez Twitter account suspected of hacking into Twitter to find a larger office site Twitter announced the sale of Wine to the charity Research said Twitter users are not followers of the more influence