URL Normalization

Abstract: URL standardization, a search engine optimization has to mention the problem, I believe that a lot of webmasters are still entangled in the site is static or dynamic good problem. I have repeatedly stressed that all optimization must be based on user experience, for search engine companies

URL standardization, a search engine optimization has to mention the problem, I believe that a lot of webmaster still tangled in the site is static or dynamic good problem. The author repeatedly stressed that all the optimization must be based on user experience, search engine Company is absolutely the user experience first, to say really what the core algorithm, I believe that a good user experience of the site will be able to get a good ranking, even if not now, will certainly be. Return to today ready to share with you the topic of URL standardization, then the site is dynamic or static good, I believe that after reading the article, everyone will have an accurate answer.

Now let's take a look at a URL non-standard example: http://www.***.com/abc/1093.html. Such a Web site although static processing, but for users, and similar http://www.***.com/abc/view.asp?newsid=1093 URL is not essentially different, because after looking at the site after the user still do not know what the page needs to tell the content. After all, some reference pages will directly refer to the site's URL, so that users do not know what he will be brought to a content URL.

Let's take a look at URL normalization examples: http://www.***.com/networkmarketing/sem/keep-your- Website-content-fresh.html, so that the site allows users to feel that he wants to read the content of the Web page. OK, now face such two websites, it produces the URL, you or your visitors will be more inclined to which link? For a search engine, there is a very large number of Web pages generated every day, and his job is to recommend a valuable Web page to the user, that is, the search engine will be your top, To put it simply, it's the first page of the list.

Contact with a lot of customers, they have mentioned a lot of a problem: can not be in the Web site revision, do search engine optimization. The answer is no, the optimization of the site is determined by each detail, and not simply a link, the site produced every detail of the site to optimize. Or that point of view, the search engine's survival is to be valuable Web pages recommended to users, without this basis, search engine life will not be long. Today we cite the URL standardization to illustrate.

From the user's point of view, he felt that the article was valuable, then he might paste the URL directly on his web page, for visitors to his page to see such a string of URLs is not clear he is about to arrive at what kind of page. and figure II Such a URL can let visitors generally know what the page he is going to say is probably the content of what, so for visitors a few participle than a string of unknown ID and parameters more helpful. The user experience is broad, and this is how many small details affect the final experience of the site.

Many website construction practitioners will say to you: URL static is the website static (website Static statement is not professional) is advantageous to the website optimization, actually is not such, for a similar to article/view.asp?id=12 and article/ View12.html for search engines, the difference is very small, for visitors, the difference is even smaller, the site's visitors also do not know what such a page is a page. After the semantic standardization of the URL, Word segmentation is also conducive to the understanding of search engines.

The following is the author for many years down the accumulation of some of the considerations of URL Standardization:

One is the website's program do not generate some lengthy and contains irrelevant parameters of the page;

The second is not to use the generality (simply speaking, although it is a word, but let the visitors unintelligible) vocabulary, such as articlea.html. Do not in the word in the excessive stack of keywords, such as: website-price-km-kmwebsite.html;

Third, do not use and this page content is irrelevant to the title URL;

Four is the reasonable use of 301 Redirect, to avoid the main domain name and subdomain access page are the same one;

When the internal link is established, the Web site with www and without www is mixed;

Six is the URL of participle with some strange capital letters.

URL standardization is the site optimization is an important step is also to enhance the user experience an important step, we will see more and more to practice more summary, toward the user's point of view, I believe that the site can achieve better results.