Web site planning four principles and three major misunderstandings

Failure of the site may have a reason, but the successful site has a similar planning concept, how to do a successful website, you must learn from the successful experience of other sites, the following 4 Web site planning principles, is a site successful prerequisite.

First, the "KISS" rule: simple and plain, the atmosphere intuitive website style!

Have you ever heard of the "KISS" rule? Keepitsimplesilly, this rule applies to all sites. A good site, the most intuitive to tell netizens, on this site what is the value? Can you get what you need? Web planning can easily fall into the trap of using all of the Web skills you might use, such as frames, tables, fonts, GIF animations, and so on, but these are concentrated on one page, Often give the impression of being messy.

Second, understand your users, do not let "God" waiting for more than 30 seconds!

You should know one rule of Internet users: When the user is waiting for more than 10 seconds, the basic loss of the first impression of the site, if more than 24 seconds, users will close the page, so, real-time your site planning, and should not let your site open more than 30 seconds. If you exceed this time, you will surely lose your "God".

In addition, a good site definition: through elegant style design to provide potential readers with high-quality information. Make sure your page design plan is clear, so that visitors can grasp your site's navigation with a quick glance and know their "next step" to the selected item.

Third, familiar with the internet 10 big money model, and determine their own model

If you, on the surface, are taking the risk of making a profit, without considering how your site should make money, you can tell you clearly that it will not make money. So at the beginning of the website, must have a clear profit model, now on the Internet, the site's profit model is mainly 10 categories: 1, online advertising, 2, the color of MMS download, SMS, electronic magazine subscription, such as value-added telecommunications, 3, through the website sales products, 4, registered member fees, Provide differentiated services with free membership, 5, network game operation, virtual equipment and props trading, 6, search competition, product investment, classification of Web sites and information integration, pay recommendations and profits, 7, advertising agencies, 8, Enterprise information Services, 9, web2.0 site was the giant acquisition, 10, deceptive tricks.

Four, the website content: completes five "the finger", three "balanced"!

Five fingers, refers to a person's intuitive memory only for five of the category, if more than five, you will feel insecure. The average person's brain sees five or fewer items as a group, but when there are more than five items, it must be divided into smaller subgroups to handle.

So it makes sense to keep your options grouped within five or five groups. Your visitors can quickly find the items they want to choose. For a good website, clear navigation is also the minimum standard. You should let your visitors know where they are in the site and be happy to navigate through your site with your guidance. For example, one of the things you can do is "next" with as few choices as possible so that people don't get lost in the long list of selected items.

The balance between the background and the foreground. We can draw a beautiful pattern on the white Paper, on the webpage, if can produce the beautiful structure and the background is very exciting. But it's also easy to drown your content in your background.

Above four points, is a successful website planning must bear in mind, if you can plan the site at the beginning of the above four points, is a strong profitability of the site.

Through participating in Network Marketing study, I realized: whether a website is successful or not lies in the preparation of site planning before the site is built. In the establishment of the site should be clear the purpose of building the site, determine the function of the site, determine the size of the site, input costs, a series of necessary relevant market research and analysis. Website planning plays a role in the planning and guidance of website construction, and plays a role in positioning the content and maintenance of the website. Only detailed planning, in order to avoid the site in the construction of a lot of problems, so that the site can be smoothly carried out, after the site is built does not need to be planned, so that long-term hair lay a solid foundation.

But often such site planning can not be achieved at once, on the contrary, before and after the site planning, due to corporate leadership and site planners themselves, the site planning work easy to enter the following three major misunderstandings:

First, the website planning case by the enterprise leader's personal preference or network management technical personnel's personal preference comes about.

This is a problem in many enterprises. To know that the corporate web site is not built to their own to see the personal site, but used to promote enterprises, the dissemination of corporate culture and brand, so the planning of the site should be around the needs of customers to implement. The author has planned the enterprise website any enterprise leader or enterprise network technical personnel participation Overmuch, basically effect is not very ideal, and those who entrust to our enterprise website basically are very successful. The majority of enterprise network technicians Although understand certain network knowledge, but from its field of vision knowledge and so on each convenience is relatively deficient, the thought is easy individual emotion, this to the enterprise development is disadvantageous.

Second, the Web site planning, without the investigation in a hurry to mount.

It is understood that some enterprises would like to build a website will want to build a good site within a few days, the mentality of the quick success of the enterprise website construction is very unfavorable. Enterprise website Construction should have long-term planning and plans, such as capital investment budget, human investment, and to the site planning Company a certain amount of research time, planning companies should also communicate with enterprises, to the website planning professionals adequate preparation and research time. Web site planning is not a day can be completed, not by the investigation of the planning are unqualified, again number planning creative also need to spend time to carry out the necessary research.

Third, the enterprise leaders fear the internet, give their hands to do.

This kind of dare to delegate is good, but if the enterprise leaders do not care about the Internet, there is no global concept, the site and the traditional production marketing will be disconnected, not conducive to enterprise information construction, so business leaders should be more contact with the Internet, and site planners to maintain a certain degree of communication and communication. Because, the website planner generally has the applied science thinking Method, carries on the intelligence collection and the analysis, to the website design, the construction, the promotion and the operation and so on all aspects problem carries on the overall website planning, and provides the consummation solution the ability, if in its communication process, you discover its not, Then you may consider changing a more professional planning team or individual.

Site planning is not a person's business, whether the enterprise leadership or planning team or individuals, should be aware of the above three points, out of the misunderstanding of the site planning. The general correct website proposal should embody the main content, according to different needs and the purpose of the site, the content will correspondingly increase or decrease. A qualified website planning book generally needs repeated research, repeated changes.

Author: Lu Xiaodong

Original link: http://www.lxdong.com/post/siteplan-threewuqu.html

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