Website Construction Goal: the Soul of website construction

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Yan Yi website Construction brand Report:

1. What is the goal of website construction?

2. How to determine the goal of website construction?

3. What is the significance of establishing the goal of website construction?

Website Construction goal for most website construction company is still a relatively fresh word, the business owner may not understand more, today and everyone together to discuss the site construction goal of that matter.

1. What is the goal of website construction

Website Construction goal said the popular point is the website construction goal, namely, your company constructs the website to want through the website to obtain what benefit? is to show the corporate image? Is it to provide a network window to communicate with the outside world or to develop the network marketing of the company's products?

Many enterprises often do not know why they want to do the site, just parrot, look at their competitors have a website, their own heart to see but, immediately find a website construction company, Carte blanche, less than one weeks website on the smooth on-line, see their own site how beautiful, in the heart that joy Ah! Less than a period of time and see a peer to launch a new version of the site, may be in the heart and defy, holding who is afraid of the mentality of the site two times to plastic.

Just like this, day after year, the site is still there, but the daily observation of the site's fresh strength has long gone! This is the general corporate Web site from birth to death process. Therefore, to do the website of the Enterprise, please first for their own company's website to develop a precise goal of the site!

2. How to determine the goal of website construction

A. Combined with their own situation

Before you determine the site building goals, please start with the entire business process of the company, from how to find the product channel to find the right target customer to the customer to promote the product of the process to complete the customer signed, this whole process whether there are some constraints on the development of the company, then please dig them out. Is your company worried about not having customers or is it always busy to introduce products? Only have a full understanding of their own enterprises, in order to solve these real problems through the construction of the site, such a successful site, more targeted, is a really useful site.

B. Measurable targets

The goal of the website must be accurate measurement through the network, such as the display of the company's products, how many people look at the company's product information, which product concerns the highest. In the example of how many people download the company's trial software, coupons. It cannot be a general, easily monitored goal that allows customers to buy products directly from the company.

Only the completion rate of the target has accurate measurement to better carry out website promotion, website marketing work!

C. Uniqueness of objectives

May be many companies in the entire product effect process there are too many problems, want to solve through the site, the desire is beautiful, but the reality is, you can only choose a major goal, an accurate primary goal to accurately guide the construction of the website, in detail later.

Of course, you can also set a secondary goal for the site, for example, your site is to do wedding photography, your main goal is to allow viewers online orders, when the main goal is not achieved, you can make a wedding photography electronic magazine to attract visitors to register, through the exquisite content of the magazine to stimulate viewers to spend it ?

3. The significance of accurate determination of website construction objectives

A. Guiding website design, website construction

In reality, many designers do not understand the needs of customers can not work at all, even by virtue of their own extraordinary creativity to make a perfect manuscript, in a do not understand the design of the business owner is also worthless, so, in the eyes of designers only understand the purpose of website construction, Customer's preferences can be successfully carried out design work, in order to design a reasonable choice, the final design of a truly beautiful, practical website.

B. Improving the conversion rate of the website

A site with a precise goal, but also has a good user experience, so as to accurately and quickly guide viewers to complete a series of purchase behavior, and will not appear lost in the site, do not know what the site can do, and so on.

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