Website Operation analysis Ads Click to enhance the site revenue

After the site through the promotion of access to traffic, profitability is the next issue to consider. What is the profit model of the website, how to choose the Profit method which is suitable for oneself site, is the question that this chapter needs to discuss deeply.

Google AdSense Advertising Alliance has been the most important channels for profit, but the default AdSense statistics background only basic display times and click-through simple data, these statistics can not fully reflect the specific situation of advertising. Here to teach you how to add analytics statistics code, cleverly statistics AdSense ads click, and then through the statistical data for the optimization of advertising, so as to obtain higher advertising revenue.

1. Advertising clicks

Although the internet has been a variety of statistical AdSense ads click Software, but because Google official statement can not modify the code adsense, and these third-party statistical services most need to modify the code to carry out statistics. And then the official updated AdSense advertising code, the new version of the advertising code can hardly use any third-party statistical tools, and the default data tables only a brief number, and can not carry out further advertising analysis, resulting in the analysis of ad clicks and other data is inconvenient.

Through the default statistics, you can learn from the "number of page shows" and "clicks" on the revenue generated by the last advertisement, but do not know who the ads are clicked by which users, how to click the details. And for advertising analysis, these data is particularly important, not only through it to further optimize the ads, but also to make it conform to user habits, to avoid web ads will bring visitors disgust and so on.

In fact, not only the analysis of advertising clicks to increase revenue, for webmaster, click Statistics can also analyze what IP addresses clicked on ads, so as to better avoid the current popular "malicious click." Although most third-party tools can no longer be able to statistics AdSense, but we can also through Google Analytics, clever to add statistical code, the ads click on various aspects of detailed statistics.

Google AdSense will integrate Google Analytics, according to Google's official blog. Google AdSense Publishers will gradually provide an invitation to use this feature, but currently not every Publisher can use this feature, but the use of some code, still can achieve the use of analytics statistics AdSense features high.

Google Analytics is Google's Web site traffic statistics Analysis Services, to use analytics, you need to register Google's account first. Then login http://www.google.com/analytics/, the site defaults to the English interface, only the top of the page to choose the language for the "Chinese (Simplified)" can be modified. If you have not registered a statistics account, you will need to register to sign in.

If you have not used analytics before, login first need to add a site to be counted: Click "Add Site Profile", follow the instructions on the page to enter the text, confirm and then according to the "Tracking Code" column prompts, according to their own needs to add statistical source code.

Figure 11 Creating a Web site configuration file

2. Create a statistical transformation target with the function of borrowing

After the site is added, return to the Statistics main page, select the Web site that you want to count under the site profile, click the "Modify" button, go to the "Convert Target and Channel" section, and click the "Settings" button to choose to modify a target.

When you open the target column, select the active target Radio box to open, match the type to front match, enter "/count" in the Target URL text box, and fill in "count". The goal is a Non-existent site directory, added only for AdSense click Statistics function.

Figure 12 Setting target information

"Defining channels" is a series of web pages that guide visitors to the destination site, such as the process of registering a user, which can be accomplished through the implementation of this channel. If you need to, you can fill in the following section of the page address. After all the above parameters are set up, click the "Save Settings" button.

Small hint: The target URL here can fill any website directory, need to note is, cannot fill in already existing website directory address.