Forget about the gym, the more you exercise, the less you charge

Fitness chain This business model has been widely understood, because there are more and more people do not exercise. However, the current focus of the gym's business does not seem to be on fitness, they are more willing to sell more membership cards, and consumers buy a gym card will not go to the gym. But if you have such a gym, the more you exercise and the less you charge, will you be willing to go? This is the idea behind the Fitmob gym, in Thursday, they launched their own website and iOS applications, Fitmob Fitness programs are divided into outdoor courses and indoor space exercise two kinds, All the equipment can be rented by the hour. Any consumer can register to join an exercise class, and then according to the results of the training to get star rating, other participants in the exercise can also evaluate your exercise performance. Fitmob's key business is this: first, if you come to Fitmob for the first time and stick with a week, you need to pay 15 dollars. If you come for the second time, the cost of two types of exercise will be reduced to 10 dollars, and if you attend Fitmob three classes, the cost of each class will be 5 dollars. In other words, if the more exercise you do, the three-class workout is done, and the total cost is just 15 dollars, just like the price you came at once. Fitmob, in this way, stimulates the consumer to return to the gym. "We want people to have the cost of exercising themselves," says Raj Kapoor, chief executive of Fitmob. Although he did not specify in what areas fitmob would reduce costs, he insists that "most of the company's income is given to a fitness trainer." According to Kapoor, there are about 250,000 certified fitness coaches throughout the United States, most of whom are not fully utilized. Kapoor is the Lyft Company's first investor, Lyft company launched a special service, allowing anyone to take their car as a taxi. In the field of fitness guidance, Fitmob also hope to do so. If you're a fitness instructor, you can guide a fitness class without a certificate. Fitness trainer information can be found in the Fitmob database, Fitmob will be a ranking of fitness classes, the most popular coaches in the class will be ranked in front, and other classes to imitate the coach. Fitmob currently has 30 fitness classes, each with an eye-catching class name, such as "lean-hip weapons classes" and "Hip-setting classes". Fitmob, who was inspired by Tony Horton, the founder of the famous family fitness program P90X, Tony told Kapoor, "Machines don't motivate people to exercise, but people can do that." "The Fitmob team currently has 13 people, and their goal is to create as many fitness classes as possible," he added. The company is headquartered in San Francisco, where people are also keen on fitness. Kapoor himself only added a hip-setting class, though his identity had changed, but he said, "II found it very enjoyable to attend this class, but I don't think I can do well on stage. ”