Four highlights of Suning open platform

    In the days of the cat and the Beijing-east of the repeated promotion, quality suppliers were asked to "two choose one" news is frequently burst. Suppliers rely on the platform to survive, and because such dependencies are tied to a ship on one platform, there is a need for other platforms to be balanced.      The beginning of this year at the end of August, Suning open platform may become the most mainstream platform competitors. The supplier wants is the flow and the channel, the bigger the platform can bring the profit, but at present the biggest day cat, the Jing Dong, Su Ning has the possibility to balance the market on the open platform's road.      Watch one: Open channels will include entity shop      line on the scale suning is still inferior to Beijing East and the Sky cat, and the so-called online suning easy to buy open platform is the product of the 2012, But Su Ning in this year's resolute transformation to the Internet to go deeper, that is open offline store resources.      If successfully completed, this will become the difference of Su Ning's competitiveness. Suning's line of 1600 stores resources and more than 2,800 districts and counties of logistics resources will become the advantage of offline.      Although most of the data from the outside world are from Suning, there are still many dry goods. For example, Su Ning will transform the internal logistics into a third party to open logistics, from consumers to businessmen's financial solutions business will also involve, Suning will also develop large data capacity to supply partners.      Another conceptual word "internet store" is mentioned. Suning hopes to be in the fourth quarter of this year in the north to try to do 1.0 version of the Internet store, to achieve the concept of O2O. Su Ning's propaganda began to be able to keep up with the Internet vocabulary, but hope to keep up with not only vocabulary.      Watch: Suning is also regarded as a supplier      if the reorganization of Suning announced in February this year, is to take back the independent subsidiary of Suning, and then the interior of the background resources open to suning easy to buy and Suning line store, Now Suning open platform to do is to redefine their own resources.      is still divided into the front of the sales and the backstage supply chain, the channel, Suning will be the whole open backstage system, and Suning online, offline business has become an open platform of a supplier, of course, this may be the largest supplier.      After the confirmation of Suning, open platform means that the settled can be manufacturers, channel operators, can also be the business mall. That is to say, Le Feng, good music buy and so on a large number of vertical business-to-consumer can be settled in.      Currently involved in the beta vendor platform unknown, but with the red child business comb, suning in the inclusion phaseMore experience in the actual operation of the brand.      This is undoubtedly the best way for suning to take the scale route. Everyone knows that open platform development business faster than self.      Watch Three: The policy may be better than the existing platform      as a successor, Suning needs to come up with better resources and profit-sharing ratio to attract businesses, which means that the first merchants will get a long time in the initial period of additional resources.       On the other hand, Li Bin, an executive vice president of Suning, said in a meeting with the merchants that he would meet the demands of the merchant as much as possible and that some policies might exceed the imagination of the merchant. This kind of rhetoric gives the outside world some expectation.      What are the requirements of the merchant? "Do not do two select one of the mandatory requirements", "lower platform fees" is the biggest cry. This, Su Ning still need to pass "two choose one" the event to advertise for own open platform. The second election from the cat and the east of the share there are still a lot of gaps, otherwise such a competitive approach is difficult to set up, Suning now has no way to become the choice of two choices.      Merchant's request is to reduce the charges, the annual fee and the platform use fee does not say, now each platform competition is the biggest advertisement expense, is also the entrance purchase. With the expansion of the platform, the Matthew effect is highlighted, and a website platform home page resources and flow resources distribution is difficult to cover the entire category of goods, so the price of advertising home ads become an additional burden. The early Suning platform should not have this trouble for the time being.      Watch Four: transition to internet company      Suning business to transform, that at the same time change is culture. At the end of last week's suning semi-annual meeting, the introduction of a series of new cultural regulations. including large to the division of organizational change, target planning management, performance appraisal, equity incentive, small to attendance, dress and so on.      Among them, organizational structure, performance assessment methods are the important means to adjust employee's enthusiasm in the transformation of suning business. Although the standard dress this point looks less in line with the casual style of internet companies, but as offline channel standardization of enterprises This is still necessary.      Suning is also in the large-scale adjustment team. Suning said that for the platform's on-line, a total of 1000 people to recruit, mainly for Internet professionals, including business services managers, product managers and managers, such as more than 30 jobs.      and Suning contact many people know that Su Ning has a large number of graduates from the recent step of the growth of the middle-level backbone. External recruitment, internal training and other channels are also conducive to the transformation of suning.