Four key points of product sales copy creation in Network Marketing

Source: Internet
Author: User
Keywords Network Marketing sales force

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Product sales copy, is one of the effective tools to create sales. Through these words, the audience gets the information they need and then determines whether the product is worth buying. Therefore, the product sales copy, is the network marketing event. In the vegetable root tan carries on the Network marketing project, has been very much pays great attention to the network marketing copy writing, now shares with everybody under my sales copy writing experience.

Sales copy writing, not your good writing can do the job well, writing skills is just the basic requirements. Sales copy generally do not need romantic, gorgeous amazing rhetoric, the most important or you finally summed up the text directly hit the theme, has the Midas effect. Grasp the core key points, and then concise text to brief the core, you can make the product has the effect of icing on the cake. To do this, you need to read a lot of case information, to understand products, markets, customers, grasp the core, deepen the creativity to achieve results.

The Art of War, the enemy, can be victorious. Write sales copy is also to do the enemy. Therefore, vegetable root tan before writing, must spend a lot of time to understand the following three aspects. One is the product, the second is the consumer, the third is the competitor.

First, learn more about the product attributes that you want to describe, at the same time, sorting out its characteristics, selling points and other places to impress people; then, understand the consumer groups of products (remember product consumers, not your customers), the type of consumer group characteristics, such as gender, age, income, cultural level, life habits, etc., Analyze their preferences and concerns; Then, we must understand the product's market environment, geographical characteristics, especially to understand the product competition in this environment, and you compared to his advantages and disadvantages where, in the copy should pay attention to compete with competitors to avoid weaknesses, complete product demands. Good copy is inseparable from creativity. Vegetable Root Tan write their own sales copy writing experience, summed up the following four aspects, to provide everyone exchange learning.

Title, the soul of the copywriter

A good copy is very perfect, the title can be worth at least seven points. A good title, you can instantly let the reader for the text to attract, arouse curiosity and browsing desire; A good title, can be the industry's true perspective of the examination, can be sharp words, can be from the hearts of the public doubt. There is no doubt that good headlines come from a deep insight into the consumer. Only with insightful headlines can consumers get a sense of the heart.

Second, the text, is the trunk of the copy

A good text, probably to achieve the following points: First, the key core points, so that consumers remember; second: to undertake consumer demand and desire, bring out to meet the needs of readers and desires of product interests; third: to describe or prove the interests of the product in more detail; four: Return to the needs and desires of consumers, and give the product to the consumer commitment. The reader naturally gets a lot of information by expressing it in words

Third, the tone, is the copy of the coat

The language of copywriting refers to the kind of language you use to talk to consumers. You can use the medium regulation, lively and lovely, efficient and humorous expression. For example: Proud! I drop this very nummy, I really drop the porridge. Do you understand? Do you understand what you mean? It doesn't matter, as long as the target audience can understand. These languages are a special form of internet communication in modern times, and if the target audience is the whole of this, they will naturally be able to understand and arouse their attention, thus achieving the goal. Copywriting can't please everyone, they only speak to a group of people in their language and speak to them.

Fluency is the rhythm of the copywriting

Whether there are many times when you read some copy will read the natural smooth, even if you read a long paragraph completely without punctuation, you do not feel the slightest stumbling. But at other times, you may find it awkward to read some copy, even if it's a one-way street. That is because the characters are rhythmic, vegetable root tan thought that the rhythm of the text is very important, the proposal to long copy sentence into paragraph, Fast forward, so that the audience read up a sense of speed. After you finish writing the copy, you can read it aloud. If it is very awkward to read, it is obvious that the rhythm is problematic. If you feel verbose repetition, it is obvious that the statement is problematic. Only the audience to read the content of the copy, only to achieve a certain effect of the copy.

Vegetable root Tan thinks copywriting writing is a very challenging job, need their own continuous learning and absorption of all aspects of knowledge, through their own digestion and understanding, and constantly precipitate to write good copy, vegetable root tan has been constantly learning to improve, I hope that they can write more high-quality website marketing copy.

The original text is published in: Vegetable Root Tan Network Marketing organization http://www.cgt88.com, vegetable root tan global Start, welcome reprint, reprint please provide source. Thank you very much.

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