Four kinds of product managers

Today, when I was chatting with a product manager, I talked about the classification of product managers in the enterprise, in fact, think about, the nature of different enterprises, the idea of the CEO is different, and therefore, the positioning of the product managers are different, and based on this situation, individuals think that according to the positioning of the product manager is different, So can be roughly divided into the following four types, for everyone to do the reference:

1. Product Planning Product Manager

This type of product manager, generally have more than 5 years of product experience, to ask why? That is, product planning is the product life cycle and blueprint planning, need to have vision and experience. And if this type of product manager, ability if not up to the requirements or a trick, then the consequences are a bunch of people followed by the suffering, technology will be exhausted, testing will vomit blood, operations will be crazy, leadership estimates even want to go to Shi Heart. Therefore, the requirements for product managers are very high.

2. Product Design type Product Manager

This type of product manager, and PD related work is overlapping, but mainly also look at the positioning of enterprises, and this type of product managers in PRD work spent more energy, need to pay attention to the various details of product design, focus on the operation of the idea of integration into the product design, As a result, this type of product manager is estimated to be at least 40% of the product manager population.

3. Product Management Product Manager

This type of product manager typically appears in companies that operate as core elements, the idea of the enterprise leadership is that the product manager is mainly the operation of XX products, he will be responsible for XX products, and related KPI assessment, this type of product managers and operations manager of the relevant post responsibilities are overlapping. Many leaders will say, "You are a good product manager when you run this product." I do not know the original source of this sentence, but many leaders will say so.

4. Omnipotent King Product Manager

Versatile product manager, small definition, that is, with product design, product planning, product operations, project management, technology, finance and other related knowledge, that is, product managers have the core elements are available, so called the versatile, this type of product manager has a benefit, he no matter in the other three kinds of companies work, Will not be affected, because he is omnipotent, what you want, what he has. The so-called "product generalists."

As a product manager, no matter what kind of enterprise, no matter what the company's positioning and requirements are, you have to make unremitting efforts to the "Omnipotent King-type product Manager" to work hard, because that is your goal, that is the direction ...